As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

O Programa de Aquisição de Alimentos e os agricultores familiares do município de Rio Claro-SP: diversidade da produção, destinação e geração de renda

A Agricultura exerce papel fundamental na economia de um país, seja ela para emprego de mão de obra e geração de renda, seja para produção de alimentos destinados para a exportação e consumo interno. No Brasil a Agricultura familiar é responsável por produzir uma parcela importante de alimentos consumidos pela população nacional. Durante a década de 1990, políticas públicas foram sendo implantadas para auxiliar o desenvolvimento rural, tendo como público alvo a agricultura familiar e incidindo sobre entraves para o seu desenvolvimento, como a questão da comercialização dos produtos advindos desse segmento. Em 2003, O Programa de Aquisição de Alimentos (PAA), foi instituído pelo artigo 19 da lei federal 10.696, que tinha como objetivo promover a inclusão social e econômica no campo por meio do fortalecimento da agricultura familiar, através da aquisição de alimentos desses produtores. Tais alimentos adquiridos são destinados a ações de alimentação empreendidas por entidades das redes sócioassistenciais, Bancos de Alimentos e para famílias em situação de vulnerabilidade social. O presente trabalho consistiu em um estudo de caso, que teve como objetivo diagnosticar a influência do PAA no município de Rio Claro (SP), quantificando o número de agricultores que participavam do programa no município, e, identificando a diversidade e quantidade de alimentos produzidos destinados ao PAA. Foram também analisados os valores destinados ao programa desde sua implantação. Além disso, foram mapeadas as entidades sócio-assistenciais que receberam os alimentos destinados ao programa. Com base na leis de nº 10.696/2003 e nº 11.326/2006, e os Decretos de nº 6.447/2008 e nº 6.959/2009, que dão providências ao PAA, foram realizadas coletas de dados e informações junto às Secretarias de Ação Social e ao Banco de Alimentos do município de Rio Claro... (Resumo completo, clicar acesso eletrônico abaixo)

O empreendedor possível na cafeicultura de Ribeirão Preto: Joaquim da Cunha Diniz Junqueira (1890-1915)

Pós-graduação em História - FCHS

Sobrecarga w sofrimento psíquico em familiares de portadores de transtorno de pânico com agorafobia

Pós-graduação em Saúde Coletiva - FMB

Tecnologias de captação e aproveitamento de água de chuva para residências uni familiares

Water scarcity is becoming an increasing problem and more evident worldwide, rainwater utilization is characterized for being one of the simplest and cheapest solutions to preserve drinking water and is a known alternative technology and used to promote sustainability in buildings and reducing pressure on surface waters, it would also reduce runoff and can minimize flooding. The rainwater, while not potable may be used in potable water usage activities, and may thus saving 30 to 40% of potable water. In this work one can see the importance of the capture and use of rainwater (CAAC), bringing economy, to reduce consumption of potable water, reducing the problem of water shortage, and which methods and materials needed to cause its implementation. The work also promoted the characterization of rainwater in the city of Guaratinguetá (SP) and studied its potential use in public housing, calculating the volume needed for implementation of the tank and the cost to implement all rainwater utilization system, but because it is a region with a median rainfall index and the popular houses present an area of small water capitation, the result was not satisfactory. The cost for implementation was high and the financial return was well above average. The government should encourage and support more CAAC, as not thinking about the financial side is advisable to be widespread throughout the country, the benefits it can bring

A importância das relações familiares para a sexualidade e a autoestima de pessoas com deficiência física

O artigo trata de uma reflexão sobre o impacto da deficiência adquirida na vida da pessoa e a importância das relações familiares e afetivas como condições importantes para a reestruturação emocional e o resgate da autoestima a partir de uma nova imagem corporal marcada pela deficiência física. Parte-se do pressuposto que a deficiência é um fenômeno social que atinge, sobretudo, os aspectos psicológicos do indivíduo deficiente. O desenvolvimento da autoestima da pessoa com deficiência dependerá de relações sociais e eróticas favoráveis, tanto na família quanto em outras instituições, assim como de condições adequadas, que devem ser favorecidas pela sociedade inclusiva, visando desenvolver para esses sujeitos aceitação social, integração, independência e autonomia.

Resultados e significados do programa de aquisição de alimentos (PAA) para os agricultores familiares de Pereira Barreto (SP)

Pós-graduação em Agronomia - FEIS

Práticas parentais maternas e a influência de variáveis familiares e do bebê

Parenting practices can be understood as the behaviors emitted by parents to educate and socialize their children. The present study investigates the influence of the parenting practices according to the baby sex and age, family configuration and number of children. For this, 50 adult mothers were questioned according to the Parental Styles Inventory for Mothers with Babies (IEPMB). An analysis with the results indicates that mothers with baby girls normally uses a more Positive Monitoring practice when compared with mothers with boy babies. A positive correlation (r = +0.54, p <0.001) was found, between the age of the baby and the practice of negligence, meaning that there is an increase of the usage in the practical as the baby age increases. Also a significant difference (p = 0.04) in the Inconsistent Punishment practice pointed out to the fact that mothers from nuclear families seem to use this practice more than mothers from other family configurations. And multiparous mothers use more Physical Abuse practical than primiparous mothers (p = 0.02). Concerning this analysis, we support a discussion in the present work about the importance of interventions that focus on the effect of specific positive practices, the reduction of negative practices and the role of the network support on the children development.

Relações entre proeminência facial nas fotos do Orkut e o perfil dos usuários

Relationship Between Facial Prominence of Orkut’s Photos and the Users’ Profile This research aimed to verify the relation between facial prominence index (FPI) and the profile of 600 users of Orkut. The results demonstrated that in all evaluated segments the average of male facial prominence was higher than the female; women increase the prominence while men decrease it as they become older and university graduates women have presented higher prominence than high school graduates. Significant differences were also found in the categories of humor when comparing the FPI between the genders and between persons of the same gender. In summary, the results indicate that the determinant factors for the facial prominence presented at Orkut are probably related to both biological and cultural aspects.

Exigências familiares e do trabalho: um equilíbrio necessário para a saúde de trabalhadores e organizações

This article aims, through a theoretical essay, to promote a reflection about the new roles played by people in families, at work and at the society in general. Based on papers and scientific bibliography, it broaches the changes at the contemporary society, linked to changes on world of work and family relationships, focused on the unbalance at family-work relation. Some current organizational initiatives were cited as plans of prevention and improvement of worker health, which affect their relations. It was considered the need of reconstruction of gender stereotypes and reducing the inequality of opportunity between people as focal points for changing a current scenario, which prevails in the lack of balance between requirements that can generate negative consequences both for health the individual and their families and for the organization.

As estratégias de reprodução social dos agricultores familiares das comunidades rurais do município de Catalão (GO)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Motivos da recusa à doação de órgãos apontados familiares de pessoas com morte encefálica

Purpose: Study aiming to understand the reasons for the refusal to donate organs by relatives of potential donors living in the Mid-Western region of the São Paulo state. Method: Qualitative study performed after data collection by the Organ Procurement Organization (OPO) Division of a reference hospital in the region. Relatives were contacted to participate in a semi-structured interview, and after the subjects in the study were characterized, four guiding questions were presented; their respective answers were recorded to be transcribed later. The Analysis of Content method proposed by Bardin was used to organize the speeches. Results: From 2006 to 2008, 30 (35.3%) families contacted by OPO have refused to agree with the organ donation. From that universe, 16 family members were interviewed. Data was systematized in three major themes: The experience of being informed on a family member’s brain death, decision concerning to the organ donation and aspects that would facilitate the decision to agree with the organ donation. Conclusion: the identification of reasons for the refusal and the suggestions presented has provided subsidies to improve the organ donation for transplantation process.

Estudo com familiares de pacientes com câncer de mama: abordando conhecimento sobre fatores de risco

Breast cancer (BC) is the most common malignancy in women worldwide, with one million new cases confirmed each year. This study aimed at identifying the knowledge of patients? relatives concerning the risk factors (RF) for BC. It is a descriptive quantitative study carried out in the Chemotherapy Technical Division of a University Hospital in São Paulo state, Brazil, from September to October 2006. Only female (30) relatives were included due to the fact that BC is more frequent in females. The major RF cited were family history for BC 33.3% (10), smoking 16.6% (5), alcoholic-drink consumption 10% (3), animal-fat-rich diet 3.3% (1). Other factors such as not breastfeeding, environmental factors, use of oral contraceptives and hormone-replacement therapy were mentioned by 10% (3) of the relatives. It was concluded that the relatives of patients undergoing chemotherapeutic treatment showed to have little knowledge concerning RF for BC. Hence, it is important to rethink the inclusion of the health education process in the family scenario. This issue reaches far beyond thesimple transmission of information. Healthcare professionals and nurses in particular, must focus on these individuals? social context, values, beliefs and needs.

Análises energética e econômica da produção de leitões de produtores familiares do Oeste do Paraná

The present study aimed to analyze indicators of energy efficiency and economic production of piglets from family farmers in Paraná. We sought to determine possible differences in energy efficiencies and economic producers who manufactured rations on their property and those who bought rations Cooperative. The sample was obtained by accessibility (six producers who manufactured and six who bought rations) and not probabilistic, and the raw data were transformed into energy and economic units, and processed in electronic spreadsheets. The two production systems of piglets in the nursery phase, family farming, showed negative energy balance, with energy inputs higher than outputs. The two systems of rearing piglets showed no differences in energy efficiency, ie, they were not self-sufficient and needed to import energy sources from other systems. The indicators of economic efficiency of producers who buy rations as those who produce them in their properties were less than unity. Thus, most producers did not generate enough revenue to pay the costs in the short term and lost money.