69 resultados para Diálogo epistolar


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Pós-graduação em Linguística e Língua Portuguesa - FCLAR

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Pós-graduação em Educação - FFC

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The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.

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We analyzed the Cultural Industry and impositions for manners of production of capitalism in subjectivity, exposing the subject to alienated fragility. Because, the consumption doesn't just refer to the contemplation of images for subjects, but also about identification that subjects can have about images. The contemporary society is composed in individualist adoration by self, demanding pledge and self-control to reach the wanted body and idealized spread by media, disseminating idea of corporal pattern. So, we understood that the school physical education, being the field of knowledge of cultural corporal, has as function, also, to act as intercessor in relationship with media, above all when worked with pertinent subjects to corporeality contributing so that student, through exercise of critic, transform the society. Therefore, the educators need to extrapolate hesitation front media and make critical use of formative and informative possibilities, on consumption and impact on the body.

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This article aims to present the Botuafrica Project and graphism generated by the stencil printing process. We will address the issue of valuing African-Brazilian aesthetics by producing symbols created by the participants of the project and fashion as a vehicle for social inclusion in the context of Botucatu Municipality of state of São Paulo. The study proposes a reflection on the work of professionals that contributed on practices of technical and concept development in order to promote the creation of local fashion and production. This research will verify the implications of act of drawing, printing and wearing the textiles designed by the participants of the project. Botucatu Institute collected and archived photos and drawings during the project between years 2010 and 2012 and provided this material for this research.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This work aims to understand in what way the relation between reading and writing works in the writing tests of two major entrance exams from the state of São Paulo, used as a form of admission to two great universities - UNICAMP and UNESP -, as well as analyze in what way the candidates who got grades above the average dialogue with the collection of texts which is offered in the writing test proposal. In order to found these questions on theoretical material, we have done some reading of the Bakhtin circle to understand the questions that are related to the dialogism and had support in other linguists to solidify our interpretations and analyses. We understood, after the studies and analyses, that the materialization of the relation between reading and writing is present in the majority of the texts used as the corpus of our work and that the dialogue with the collection of texts is very appreciated and present in the texts that got the highest grades or were considered above the average. The writing test has always had an unique importance in the selection processes to admission to undergraduate courses, and we believe that the analyses that were proposed here can help students and teachers to better understand the valuation which is attributed to the relation between reading and writing and the use of the collection of texts in the elaboration of a text in the entrance exams

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Pós-graduação em Letras - FCLAS