Uma análise investigativa da prática de Relações Públicas na indústria da moda

The main idea of this paper is to outline a brief overview about the fashion world from its evolution in the world and in Brazil, including also its growth in the Brazilian economy. From this point, the paper aims to show the relevance of the Public Relations professionals in the fashion market, which needs, more than anything of professionals who are capable and specialized in the relationship between the company and its target market, and in the service for customers who are more and more demanding when talking about quality of customer services

Corpos humanos: Re-desenho de silo e armazéns às margens do leito férreo da cidade de Presidente Prudente - Centro de Artes Corporais

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Retrofit industrial: escola de moda

As recentes discussões sobre o parque edificado envelhecido que vem se formando nas grandes cidades, levando ao abandono e degradação, principalmente das grandes áreas centrais, tem começado a impor mudanças no pensamento da sociedade como um todo, visando uma reinserçpão dessas áreas abandonadas em uma cidade que está beirando seus limites de expansão. Compreender o conceito de retrofit, bem como, buscar meios de alcançar um equilíbrio entre o velho e o novo, são alguns dos desafios do século XXI. Nesse contexto, o presente trabalho tem como objetivo aplicar os critérios, ainda recentes, do retrafit. Para tal, foi escolhido um edifício antigo, em estado de degradação, localizado na região central da cidade de São Paulo, que receberá o novo projeto de uma escola de moda

O léxico e a moda: anglicismos nas manifestações linguísticas do blog The Blonde Salad

Within the discussion of fashionblogs and their contributions to scientific studies, we start from the speech of Barthes (2006) about the relevance of the lexicon in the construction of Fashion and we met the theorists of Lexicology / Lexicography to define Anglicism (BIDERMAN, 2001), and the observation of its prestige in the Italian Language (ROGATO, 2008; BISETTO, 2003) and in the blog The Blonde Salad. Confronting this theoretical framework, we conducted a brief analysis of the anglicisms collected from posts of the first year of existence of such fashionblog, as a result of this work.

Infiltração bacteriana nas interfaces entre implantes e pilares: efeito do desenho das conexões protéticas

Pós-graduação em Odontologia Restauradora - ICT

Representações sociais de gênero pela linguagem de moda em um grupo de estudantes do Ensino Fundamental II

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenho animado e desenvolvimento moral: uma proposta de intervenção na forma de resolução de conflitos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Influência do desenho do implante na micromovimentação de implantes imediatos com carga imediata: análise multivariada em elementos finitos

The purpose of this paper was to evaluate the influence of different implant designs on the micromovements of immediately placed implants. CT-based finite element models comprising an upper central incisor socket and four commercially available internal connection implant designs (SIN SW®, 3i Certain®, Nobel ReplaceTM, and RN synOcta® ITI Standard) of comparable diameter and length were constructed. 50, 100 and 200N magnitude loads were applied over the implant. ANOVA at 95% level of significance was used to evaluate bone to implant relative displacement (micromovements). The implant design (68,80%) greatly influences the micromovement of immediately placed implants. However, the loading magnitude (68,80%) is the most important factor regarding the implant stability in this protocol.

Uma experiência terapêutica pré-cirurgica:o uso do desenho como mediador lúdico

Hospitalization is usually steeped in fantasies that generate high levels of anxiety, especially for children. Therefore, the hospital psychotherapeutic process must propose actions to enable them to develop internal resources to cope with situation that causes anxiety. This article aims to demonstrate the importance of psychological intervention through drawings as mediators in the pre-surgical context of orthopedic correction in the hospital. This patient made seven drawings that at first expressed her anguish towards the surgery and at the end showed her attempt to elaborate. We conclude that drawing is an important therapeutic tool in the hospital.

Peias e espartilhos: sátira popular à moda francesa na Primeira República

In the first decades of the Republic, the streets of the main Brazilian capital cities, especially of Rio de Janeiro and Recife, recently urbanized based on the Haussmanian Paris and smiled upon by the fever of cosmopolitanism that invested Europe, women had been used as runways where they could exhibit her imitated or imported models, especially in Paris. The iconography of the time and the advertisements conveyed by magazines and illustrated periodicals, such as the Almanach de Pernambuco and the magazine Kosmos, for instance, form the testimonies of the massive presence of the French in Rio and Recife, owners of stores and maisons, interested in fulfill the demands of the republican public. In spite of the Strong adherence of the Brazilians to the sociability models to the imported from Europe, the less-favored classes, through the popular literature, showed some resistance to these changes in the habits and clothing, especially in the Northeast, where traces of the Catholic and patriarchal moral and mentality were still alive.

O desenho da figura humana e o TAT em adolescentes grávidas: um estudo no hospital geral

The adolescent pregnancy is a public health problem and a challenge to Psychology, that could contribute proposing health prevention actions to this population. The present study intended to investigate the psychological functioning of 10 pregnant adolescents through analysis of Human Figure Drawing (HFD) and Thematic Apperception Test (TAT). It was observed a high level of anxiety experienced by the pregnant adolescents verified in tracing, in shading and in the poverty of details, that can lead to the development of problems related to pregnancy and the relationship between the family, the adolescent and the baby. As for the TAT, the stories, in general constructed by the teenagers, were poorly structured with reduced content and a magical happy ending. It was concluded that the HFD and the TAT are discriminating and adequate to evaluate these adolescents’ psychodynamics and allow to indicate supporting preventive actions in this area.

Moda e literatura: a poética do vestuário em Macedo e Alencar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise do impacto do comércio eletrônico na economia: um estudo sobre o varejo de moda e o poder de influência dos blogs

This study addresses the topic of e-commerce as a competitive strategy for companies seeking innovation and to reach new markets. In last few years, the e-commerce has intensified in Brazil, as a result, many companies have adapted to that new market demand and have invested in new strategies. An example, is the use of social medias to promote the products, specifically the fashion retail industry, which promotes its products through partnerships with fashion blogs. To prove this new market trend, based on researches and indicators, this study will present growth data of e-commerce in Brazil, the fashion industry characteristics and the influence of blogs to increase sales, to further, understand its relation to the growth in e-commerce of fashion and future expectations

O desenho-estória na atenção psicológica a crianças na fase pré-cirurgica

The hospitalization process generates stress and, for a child who has already experienced a surgery can suffer from threatening, anxiety and distress. This search examines the experiences of children indicated for different craniofacial surgery which in many cases require more than esthetic or reconstructive surgery. It is quantitative and qualitative study, descriptive and comparative. The sample is intentional and it is made up of ten children, five boys and five girls in the pre-surgical Hospital for Rehabilitation of Craniofacial Anomalies HRAC-USP, Bauru-SP. As a tool for data collection, the design-themed story and data are used from subsequent survey developed by Walter Trinca. The results indicate that the design-themed story is suitable for the identification of the kid's childhood experiences in helping to deal with the stressful situation. Some of the children reveal their feelings of anxiety and fear and manifest other defenses such as denial. In all cases it identifies emotional states of concern such as anxiety and fear, or also denial of those feelings. It was concluded by the need of creating more favorable conditions in order to identify and address childhood experiences compared to surgery in a hospital environment, proposing the designthemed story technique that reveals those experiences. It emphasizes the relevance of psychological intervention in the hospital environment, considering childhood fantasies and feelings that generate or intensify emotional states of anxiety, fear and distress in pre-surgical level.