Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

Comunicação e coolhunting: os caçadores de tendências sob o olhar das relações públicas

The anticipation of trends has become vital in today's market due to the shortening of product life cycle. For this reason, the organizations need to be alert to ongoing changes so as to satisfy the consumer market. Given the current profile of these consumers, the reducing of the products life cycle and the transformations of cultural and social aspects, has developed the coolhunting research that uses different processes from those used by traditional trends research and focuses the analysis in the young public. This work investigates the characteristics of this new research proposal in the contemporary society and your rise in the coming years, In addition to relating the work of Public Relations in this innovative proposal

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario

As novas tecnologias de informação e comunicação como um recurso para a produção de material didático voltado ao ensino do atletismo

Apesar da importância do atletismo, ainda são vários os problemas enfrentados por aqueles que se dedicam a ensiná-lo. Procurando estratégias que contribuam para sanar algumas dessas dificuldades, essa pesquisa teve como objetivo identificar as Novas Tecnologias de Informação e Comunicação (NTIC), em especial, a internet, como forma de subsidiar o ensino do atletismo em aulas de Educação Física. Para atingirmos o objetivo proposto, nos pautamos no desenvolvimento de quatro etapas, a saber: 1ª Etapa - pesquisa bibliográfica, em livros, artigos e websites, visando coletar materiais didáticos relacionados ao atletismo; 2ª Etapa - análise e divisão dos conteúdos da internet, em especial, dos vídeos do Youtube, por possuírem diversos conteúdos relacionados ao atletismo; 3ª Etapa - organização do banco de dados, no formato de material didático, com base nos vídeos do Youtube, capaz de subsidiar o trabalho do professor de Educação Física na escola, com sugestões de atividades a fim de tornar as aulas sobre atletismo mais dinâmicas e numa linguagem cada vez mais frequente no dia a dia dos alunos

As tecnologias de informação e comunicação na produção de um material didático digital para profissionais de atletismo

Nesta pesquisa, buscamos aproximar o atletismo das Tecnologias de Informação e Comunicação (TIC). Entre a variedade de recursos que constituem as Novas Tecnologias de Informação e Comunicação, escolhemos aqui, utilizar os vídeos disponíveis no Youtube, visto sua popularidade e por ser uma ferramenta de fácil acesso hoje em dia. Para interligar o atletismo vivenciado em Centros de Treinamento das Prefeituras Municipais, ONGs, Clubes e Projetos Sociais tivemos como objetivo investigar, na internet, os recursos didáticos disponíveis relacionados ao atletismo, especificamente vídeos do Youtube, produzindo um material didático digital que possa auxiliar profissionais de Educação Física que trabalham com o atletismo para crianças. Para estruturar esse material, utilizamos a Pedagogia do Esporte em seus três referenciais: Técnico-tático; Socioeducativo e Histórico-cultural como forma de incentivar técnicos e praticantes para vivenciar o esporte para além dos gestos motores, integrando valores afetivos, sociais e cognitivos a sua prática. Sendo assim, foram selecionados, através do Youtube, 171 vídeos relacionados com o ensino do atletismo pautado na Pedagogia do Esporte. Desses 171 vídeos: 75 estão relacionados ao Referencial Técnico-tático, 29 ao Referencial Socioeducativo e 67 ao Referencial Histórico-cultural. Desta forma, os vídeos foram organizados em banco de dados, separados pelas suas características. Através deste banco de dados, foi possível confeccionar um material didático digital no formato de CD/ROM com a proposta de subsidiar o trabalho...

Tecnologias Digitais da Informação e Comunicação: explorando as possibilidades pedagógicas da produção de vídeos

Pós-graduação em Docência para a Educação Básica - FC

Núcleo mídia press: um núcleo de pesquisa na internet

The researching centre mentioned was conceived em 1989, with the goal to study and implement the media of comunication by creating and effecting online printed medias for care institutions, schools and UNESP. The university has taken a give-and-take function between itself and the society. The founder of this group is Prof. Dr. Ricardo Nicola that since 1996 has established a link between university and society, using this centre for developing works that go over the university's borders. The group's work comprehends four different classes: literary , tecnical, journalism and advanced research . The literary one involves help and literary production for new authors, the tecnical helps in publishing theses; the journalism one is related to journal and medias in and out of the university; the advanced research one has is caracterized as a class between departments and branches.

TV digital interativa e Internet: o caso brasileiro

Em 2003, quando da publicação do decreto nº 4.901, que institui o Sistema Brasileiro de Televisão Digital SBTVD , o panorama vislumbrado era imenso e inspirador: o que despontava era a possibilidade de se ter acesso à internet e todas as vantagens decorrentes dela em cada aparelho de TV do país. Com as discussões sobre qual sistema adotar e posteriormente com as indefinições sobre o middleware, houve tempo suficiente para a internet se afirmar como mídia essencialmente interativa, deixando, por hora, para a TV Digital a qualidade de imagem . O que vemos agora é a qualidade da imagem que alcança em banda larga a tela do computador, seduzindo ainda mais os usuários de TV. Com o Plano Nacional de Banda Larga que visa à popularização da internet de alta velocidade no Brasil, prometido pelo Governo Lula, a TV Digital pode de um lado garantir o canal de retorno necessário para a interatividade plena e, de outro lado, perder uma importante batalha para a internet, que se firmará de vez como mídia interativa.

História da comunicação social: um campo em construção

Not intending to exhaust the subject, we will attempt to show the issue status in the construction of the History of Mass Media. An initial literature review, in order to identify works relating to the subject, shows us how this issue has gone unnoticed in Academy. Expert authors in the history of every media outlet (newspaper, radio, television, movies, and more recently, internet) have been rising, but few have faced the challenge of building a History of Media. There are many reasons to justify this. It comes from the fact it is a young science, in construction, to the absence of a clear definition regarding the subject matter, sources, and methods of their own area of expertise. After all, journalism and film, for example, can be inserted in the same methodological procedure?

Comunicação pública, transparência e políticas públicas: avaliação de informações em portais brasileiros de governo

An expansion of the professional field of Public Relations can be seen nowadays, influenced by factors such as the increasing use of information and communications technologies for the dissemination of information on public management and the potential creation of dialogue between government and citizens. Despite this trend, there is still a need for specific knowledge about normative aspects of public communication generated by governments on the internet and its role in the fulfillment of the right to information. This article offers a contribution to fulfill the gap of guidelines and standards for professional performance. It describes the results of empirical research which identified the potential contribution of government web portals of the main cities of São Paulo, in the southeastern Brazil, to the strengthening of citizenship, considered in its dimension of exercising the right to information about public policies, particularly those which have an impact on education. The depth and breadth of information were investigated according with twelve categories of evaluation: history; diagnoses; goals; goals; resources and current actions; planned resources and actions; efficiency; effectiveness; impact; cost-effectiveness; user satisfaction; and equity. The data found on the analyzed portals correspond to the average of 11% of which was considered, under the theoretical-methodological context of the research, as information necessary to comprise the full characterization of a public policy in relation to the categories of assessment. Opportunities to improve government web portals were detected, for which we suggest communication management strategies.

Novas formas de comunicação no século XXI: o fenômeno da cultura participativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Interatividade: um conceito além da internet

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Social Watch: espaço alternativo para a comunicação da sociedade civil global

The text aims to show how Social Watch alternative site contributes to the construction of world citizenship to publish proposals for non-governmental organizations (NGOs), identified with groups excluded from traditional means of mass communication. The structure of the site is analyzed and studied in depth one of its publications, the Bulletin of August 2014, using some resources from the methodology of the framing and content analysis. The analysis shows that, in fact, the site is presented as place where civil society can express themselves and collect public power projects and proposals to increase the global citizenship.

Geração digital: uma reflexão sobre as relações da juventude digital e os campos da comunicação e da cultura

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)