A subjetividade do novo agente produtivo-consumidor na produção orgânica: algumas experiências brasileiras e espanholas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Filosofia para crianças: do desenvolvimento das habilidades do pensar bem à formação de atitudes

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A preservação da empresa diante da tutela do consumidor superendividado

Pós-graduação em Direito - FCHS

Opiniões e atitudes dos médicos frente às ações promocionais da indústria farmacêutica

The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.

Percepção e atitudes de pedagogos sobre aspectos relevantes do uso de escovas dentárias

Objective: To evaluate the perception and attitude of kindergarten teachers in relation to the storage of toothbrushes. Methodology: The analysis instrument used was a structured and previously validated questionnaire. The sample universe of this study was composed of all states and municipals kindergarten school teachers who taught in school year of 2010 at the town of Araçatuba / SP (n = 232). The criteria used to integrate the study were: to have a college degree and agree to participate. Results: 164 teachers participated of the study. The results were analyzed using Epi Info 6.04 and showed that 55% of the teachers had received some information about the proper storage of toothbrushes, and only 35% believed that the toothbrushes were storaged improperly. Most teachers, 97% reported being possible the transmission of microorganisms through the brush, however, there was observed difficulty in identifying which diseases could be transmitted. About the question related to the execute of supervised toothbrushing, 93% of the educators said that they realize supervised toothbrushing and the same percentage was observed for the identification of preschoolers at the toothbrushes. Conclusions: The perception and attitude of the teachers ahead the storage of toothbrushes are weak and limited, so there is a need for educational programs targeted to this group, so that they would have more information and knowledge related to the correct storage of toothbrushes and would continue to perform oral health preventive methods.

Estudo bibliográfico das atitudes e comportamentos ligados à prostituição da Pré-História aos dias atuais

Pós-graduação em Educação Escolar - FCLAR

O marketing de experiência e o novo consumidor: um estudo bibliográfico

This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment

Comportamentos e atitudes sexuais no cotidiano de um grupo de prostitutas e seus clientes

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)