O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Educação, ética e experiência na contemporaneidade

The objetive of this paper is discuss, briefly, how are configured the dimensions of experience and ethics in society called "liquid" - from the discussions conducted by Zygmunt Bauman. It is observed that there is a difficulty of construction and maintenance of human relations which also leads to impoverishment of experience. This condition is related to the conexion of the bonds with the logic of consumption, which favors the ephemerality, disposability and transforming the other into an object of satisfaction. As a result, a new ethic becomes necessary, being guided in the rediscovery of public spaces as places of exchange (for exemple, the school institution), the experience with the other recognized as an autonomous subject and the reconfiguration of social ties from a policy of friendship.

Formação ética para a cidadania: reorganizando contingências na interação professor-aluno

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Ética e atuação profissional: percepção de agentes comunitários de saúde

The perceptions of the Community Health Agent (CHA) referred to ethics in their work have been evaluated in this study. A questionnaire with social and ethical issues was applied in 61 ACS. 90% reported having received information about ethics, and “training courses” was the most cited source (68.9%). On a scale from 1 (least) to 5 (maximum), 67% claimed to have knowledge about ethics among 4 or 5 and 88.5% reported that this topic has an importance of 5 in their work. Ethical conflicts exposed had an average of 75% of respondents in agreement with the reference sources, and the two items involving “information privacy” showed the greatest disagreement. Ethics was considered important by the professional performance of subjects who had a good perception about the issue; however the topic about privacy of information generated controversy.

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

Habitação social em centros urbanos consolidados: análise dialógica desde o percurso do projeto ao uso social: São Paulo (Brasil) e Roma (Itália)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Entram em cena as tecnologias de subjetivação: Corpos e Desejos na cinematografia brasileira pela ótica de diretoras de cinema no período de 2002 a 2012 e suas implicações para (des)construção dos gêneros

Pós-graduação em Psicologia - FCLAS

Repensando as situações de aprendizagem em física: proposta de duas sequências didáticas com abordagem CTSA para formação ética do cidadão / Gabriel Scoparo do Espirito Santo. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A ausência de nacionalidade como fator de risco à condição do cidadão estrangeiro: a questão jurídico-social dos apátridas como uma nova construção do pensamento jurídico internacional

Pós-graduação em Direito - FCHS

Lima Barreto: O Brasil sob a ótica do Dr. Bogóloff

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O estudo das novas legislações de estágio e o contexto no curso de serviço social da FCHS - UNESP- Campus de Franca

Pós-graduação em Serviço Social - FCHS

A proteção parental no direito do trabalho à luz da ética e da proteção da dignidade integral da pessoa humana

Pós-graduação em Direito - FCHS