Organizações sindicais, Estado e sociedade civil no Brasil

During a long historical process of over a century, the trade union movement gathered a significant amount of achievements. The limits and the extent of these achievements cannot be dissociated form the complex relations between State and civil society in Brazil.

Estudo da padronização visando à interoperabilidade: o caso das organizações de saúde na cidade de Marília- São Paulo

Pós-graduação em Ciência da Informação - FFC

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Análise do processo formativo de professores para a educação não formal realizada em organizações não governamentais

This article presents research academic-scientific aimed to examine the definition and theoretical approach or model curriculum that organizes and guides the training of teachers to work in the field of non-formal education made in non-governmental organizations (NGOs). We chose to adopt the perspective of qualitative research was conducted and the case study course called Teacher Training for NGOs, developed by an NGO based in the city of São Paulo. The research instruments were used: document analysis course, semi-directive interviews with their trainers and coordinator and literature review. Examined in the course curriculum is defined as a path to be followed by students and instructors and as organizer of the subjects studied. Adopts the approach named Integrated Curriculum, in which teaching occurs through the study of problem situations and integration projects of learning. At the end of the study, it is suggested that the improvement of the course and follow information that, hopefully, support the production of further comparative research.

Organizações estratégicas: campo de (re)produção da ideologia narcisista e do espetáculo

This paper aims to present a reflection on the contemporary way of life substantiated by its pillars -consumption, individualism, competitiveness, fluid relationship - aiming to assimilate it to an administrative management model that is widely distributed in monopolistic-financial capitalism - strategic management model - guided by the question: Why does this management model find such a fertile field for development in the contemporary scenario? Thus, the study was theoretically and methodologically based on the approach of psychosociology and was developed from a theoretical review. We have conducted a contextualization and definition of contemporaneity in which a market society that celebrates the spectacle lies, analyzing, from this point, the strategic organizational management model that has been working as a drug in the subjective constitution of the individuals producing the striking resonances in the psychosocial field. The assimilation performed in this paper allowed us to clarify some possible causes of social pathologies arising from the increasingly cruel world we face in professional life.

Cultura organizacional, inovação e gestão ambiental: integrando conceitos para a edificação de organizações sustentáveis

The main purpose of this article is to relate two among the most important themes of the current organizational dynamic: organizational culture, innovation and environmental management. Great part of the literature about environmental management and environmental innovation refers to organizational culture as the most arduous wall or the most significant element to develop effective practices of business environmental management. However, relationship among such concepts is, many times, superficial or camouflaging the necessary analytic depth. To solve this challenge, this article integrates the levels of the organizational culture (workmanships, values and presupposed unconscious), the typologies of environmental innovation (total productivity of resources, innovations for the segregation of materials and articulation of bio-systems), and the environmental technologies (end-of-pipe, environmental measurement, pollution prevention and zero-impact technology). Recommendations and challenges for the continuity of this research are registered.

Casa de ferreiro, espeto é de pau: gestão de recursos hídricos em duas organizações universitárias

As water is essential for human survival and university organizations are responsible for spreading new knowledge and values through teaching, research and extension, this paper examined how two university organizations deal with a most precious resources, the Water, through its environmental management activities. To communicate the survey, this article is structured in three parts: the first is a brief reflection on environmental management in the university hospitals and the issue of water resources, then presents the methodological procedures for the conduct of research. Finally, we present the empirical evidence from case studies and discussions relevant to the research, followed by proposals on best practices in managing water resources that universities could adopt under review. It can be concluded that the possession of knowledge and cutting-edge research in several areas that universities do not provide an exemplary way to manage their water resources, ie, isolated and fragmented initiatives of Colleges ALPHA and BETA do not guarantee the environmental sustainability of campus, a As one can see that the units are not achieving academic success in the overflow of its knowledge and research for an effective internal environmental management, especially its water resources.

Informação, conhecimento e comunicação nas organizações do conhecimento

Reflection on the role of information, knowledge and communication on "knowledge organizations". The organizations called "knowledge organizations" need to be incurred in implementing significant changes in its organizational culture to meet the requirements of innovation - intrinsic to knowledge management. For this, we consider that these changes are possible to occur to the extent that organizations understand that despite the particularities of information, knowledge, and they represent a triad whose elements are inseparable in the construction of knowledge organizations.

Exigências familiares e do trabalho: um equilíbrio necessário para a saúde de trabalhadores e organizações

This article aims, through a theoretical essay, to promote a reflection about the new roles played by people in families, at work and at the society in general. Based on papers and scientific bibliography, it broaches the changes at the contemporary society, linked to changes on world of work and family relationships, focused on the unbalance at family-work relation. Some current organizational initiatives were cited as plans of prevention and improvement of worker health, which affect their relations. It was considered the need of reconstruction of gender stereotypes and reducing the inequality of opportunity between people as focal points for changing a current scenario, which prevails in the lack of balance between requirements that can generate negative consequences both for health the individual and their families and for the organization.

Análise dos benefícios do edi para a competitividade logística das organizações

The concept of EDI -Electronic Data Interchange is normally used to determine integration technologies between companies. Logistically, this implies in the integrationbetween enterprises in supply chain, involving the electronic transmission of data and thus reducing human intervention in the process, still favoring organizational performance. This study investigated the main benefits of EDI for organizational competitiveness and its possible impacton improving logistics performance of four companies comprising large national networks. Through multiple case studieswere able to identify common features that the use of EDI can favorer these companies. The results were significant and assume that the use of this tool can add value to logistics, primarily through streamlining processes, inventory optimization, cost reduction and performance improvement potential. Thus, the use of Electronic Data Interchange as a strategic tool for logistics proved, through this study, an efficient alternative for business improvement and good practice, able to leverage competitive advantages not only for individual companies, but also for the entire supply chain.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

Marcas e lugares: um estudo sobre marcas turísticas no Rio de Janeiro

This paper, through a literature review, demonstrates the importance of the use of brands by men, initially as a form of expression and communication. History has shown that the visual language and the use of images in the form of the brands, proved a very efficient and direct interpretation, with accuracy to what it represents, setting the brand as a financially valued member. The paper deals with analysis of the Spanish example that argues the way that touristic points has been used to represent places in the whole world; then, at the same time, it measures the case of the Brazilian city of Rio de Janeiro where brands are created for special events and there is not a representative tourist brand to this town; But when analyzing the places in the city, symbols like The Copacabana Promenade has a strong presence in the collective imagination, that's the reason why it has been used as an element of strong local identity and in the Industrial Design.

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC