80 resultados para incubadoras de empresas de base tecnológica.


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Pós-graduação em Microbiologia Agropecuária - FCAV

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Ciência da Informação - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Engenharia Mecânica - FEG

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Pós-graduação em Serviço Social - FCHS

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Esta obra parte do pressuposto de que os processos de mudança tecnológica dependem não só das iniciativas de inovação promovidas pelas empresas, mas de diversos outros fatores que as sustentam. E por terem um caráter sistêmico, esses fatores coevoluem com o ambiente em que estão inseridos. A partir dessa visão, o economista Lourenço Galvão Diniz Faria analisa as dimensões do Sistema Setorial de Inovação (SSI) do setor automotivo - a demanda, o regime tecnológico e a base de conhecimento, os atores e as instituições envolvidas. Por meio de uma análise multidimensional, o autor busca compreender de que forma essas dimensões se relacionam entre si e definem os movimentos de todo o sistema. São apresentadas questões teóricas em torno dos processos de inovação e sua importância para a competitividade das empresas e o crescimento econômico. Também se discute o conceito de sistemas de inovação. No capítulo final do livro, o autor aplica a metodologia do SSI ao setor automotivo nos últimos dez anos, possibilitando uma visão sobre as diversas mudanças pelas quais o sistema vem passando, como a incorporação da microeletrônica aos automóveis, o investimento em alternativas de propulsão e as alterações na relação entre montadoras e determinados tipos de fornecedores, o que tem levado a um regime de coparticipação no desenvolvimento dos veículos. O livro demonstra, enfim, o significativo crescimento da complexidade e do dinamismo do SSI na fabricação de automóveis

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Corporate governance can be understood as management mechanisms that through external and internal controls are going to reduce the distance between minority stakeholders and the control power of the company. In that context, the information management, the information mediation and the information dissemination is very necessary, because the establishment of the good communication, quick, clear and voluntary, in order to establish a confidence climate in the relation of the company with the society, creditors, and collaborators especially with investors. In Brazil, the model created by the stock exchange of São Paulo called of new market , brings in his additional conduct rules purpose to them required by the Brazilian legislation and possessed like base the equity in the handling between part, the transparency in the disclosure of information and responsibility in the installment count. This article presents some considerations about the model of information management and accountability based on legal criteria, in additional standards of information disclosure, and the information mediation process relationship the corporate governança in the business environment.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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The emergence of the digital order renewed the Victorian civilizing ideal and strengthened a world order of techno-economic dependence. The new grand narrative is the urgency of digital transformation of societies; a dream pursued without reflection by the populations of the periphery that ended into in a collision between McLuhan's two informational orders: cold and hot societies. Latin America as part of the periphery did not participate in the development of the informatic technologies and its historical legacy made the appropriation of these technologies more difficult. This paper examines the historical circumstances of this process: the development of a discourse around the digital networks, the consequences of this social construction in the region, the fragile efforts of Brazil to create technology, and the entrance of IT networks in the region. The results showed that the status of this kind of research in the region is weak so we alert about its consequences. We concluded that to create an informational order that may serve as a space of self-affirmation, freedom and heterogeneity, it is necessary to have a deep knowledge of the social and historical context that created its basic technologies, but Latin America is indifferent in such regard. Information Science has a central role in the region within this process but it has not developed it yet.

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The self-evaluation is increasingly necessary in a competitive environment, and a way for companies to self-evaluate is through your budget. Knowing the importance of this budgetary process, this study aimed to observe and analyze the developing process of a zero-based budgeting (ZBB) highlighting its best practices and difficulties and propose recommendations for other companies in general. This goal was achieved through a case study in an area responsible for the budgeting process in the customer services department from a white-goods company. Also was required to review the literature regarding the customer services area, waste reduction, cost management, budgets in general and the zero-based budgeting. After reviewing the literature and the study, we can highlight good practices and difficulties observed in the studied company, and also propose recommendations on how to develop a zero-based budget and evidence what plans, analyzes and justifications are essential in a good budget process execution

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For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered