52 resultados para Reflexion <Phil>


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Letras - IBILCE

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This work is about the extension project “Plastic Research Centre”, developed at Unesp (Bauru/São Paulo/Brasil) by the author along with the students of Artistic Education (Plastic Arts). Aiming to encourage the students on supports and alternative techniques, the Audiovisual and Visual Arts Study Group - GRAVA was created as a place for reflexion and creation. The group has been seeking a personal language, improving it as the means to communicate its interpretation of the world are investigated, being it in the urban space or in cultural and virtual centres. By extending the university knowledge to the local community, it is intended to motivate the student’s research along with the professoriate and promote the creation process and artistic works focusing the group’s view on the context it is inserted.

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The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.

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The implantation procedure of the multiprogramming for TV Cultura, a station under the responsibility of the Fundação Padre Anchieta,from the regulation of digital television in Brazil, through the Sistema Brasileiro de Televisão Digital Terrestre (SBTVD-T), involves the creation and implantation of multiprogramming channels of the station, the Univesp TV and the Multicultura channels, which are functioning through means of a special authorization in scientific and experimental character. Analyzed from the Communication Politics Economy point of view, this research contributes to the reflexion about the multiprogramming which may create alternatives to new options in this country programming and content.