60 resultados para Propaganda Aspectos morais e éticos Espanha
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Ps-graduao em Letras - FCLAS
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Coordenao de Aperfeioamento de Pessoal de Nvel Superior (CAPES)
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Coordenao de Aperfeioamento de Pessoal de Nvel Superior (CAPES)
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Ps-graduao em Letras - IBILCE
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Ps-graduao em Cincias Biolgicas (Zoologia) - IBB
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O ato de contar histrias uma das atividades pedaggicas que compem as aes didticas desenvolvidas junto faixa etria pr-escolar. Partimos do principio de que a identificao, pelo educador, das cenas que podem desencadear uma discusso moral, assim como, a organizao de uma ao pedaggica, por meio do julgamento das aes das personagens, propicia um ambiente adequado para o trabalho com o processo de formao da cidadania. Com esse intuito o presente artigo tem como objetivo discutir, a partir do referencial terico piagetiano sobre o processo do desenvolvimento moral, a utilizao de textos da Literatura Infantil enquanto meio para a organizao de uma ao educativa com o processo de evoluo da moralidade infantil. Selecionamos para a organizao desse trabalho trs momentos: a contextualizao do referencial terico; a apresentao de dois textos, nos quais o educador pode identificar, no enredo das histrias, cenas que so possveis de desencadear uma discusso moral; a seleo de um texto da Literatura que foi submetido criana com o intuito de demonstrar a interveno do educador no processo de construo do dialogo, da argumentao e do confronto de pontos de vista divergentes, visando a coordenao de diferentes perspectivas.
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Considering that knowledge representation consists in a constant decision-making and that its products must be reliable, this paper highlights the existence of ethical problems in this context with undeniable damage to the user. Thefore, from a theorethical excerpt of the international literature regarding the ethical aspects involved in knowledge organization and representation, this study gets to the reflection of: a) the biases in knowledge representation; and b) non-neutrality of its processes, instruments and products, as subsidies to the outlining of possible ethical problems regarding the user as well as the role of information professional.
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Ps-graduao em Direito - FCHS
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notria a crescente preocupao com os aspectos éticos e morais quando se refere Educao no Brasil. No poderia ser diferente com a Educao Fsica escolar, j que se trata de um componente curricular obrigatrio dentro da Educao Bsica. Apesar da tentativa crescente de conscientizao da importncia dos valores enquanto contedos explcitos na educao formal, no se tm claro quais deveriam fazer parte do planejamento dos professores. Esta pesquisa teve como objetivo geral realizar um levantamento de artigos em peridicos cientficos da Educao Fsica que abordassem valores e atitudes presentes na disciplina. Em outras palavras buscou-se mapear e analisar quais valores e atitudes so esses na Educao Fsica, no contexto escolar. Para a seleo dos peridicos cientficos analisados, foram seguidos os seguintes critrios: revistas especficas da Educao Fsica; trabalhos propostos publicao julgados por pareceristas; acesso tanto ao resumo quanto ao trabalho na ntegra; acesso a todos os nmeros das revistas publicados entre os anos de 1998 e 2007. A anlise quantitativa constatou que o nmero de artigos cientficos que abordaram o tema valores e atitudes nos ltimos dez anos foi pequeno. Entre aproximadamente 1000 artigos analisados, foram localizados apenas 40 artigos. Apesar do nmero reduzido de artigos, observou-se uma tendncia no aumento das publicaes a partir de 2002, seguindo tendncia da rea da Educao. Valores como alteridade, socializao, voluntariedade, esttica e sade apareceram nos artigos analisados. O tema de valores e atitudes discutido na produo cientfica da Educao Fsica, embora ainda de forma incipiente, e os temas analisados so bastante abrangentes.
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The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90s, the advertisement Down: the worst syndrome is prejudice, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that weve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses
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Ps-graduao em Letras - IBILCE
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The study consist on an analysis of attitude by professors of Brazilian Dental Schools before the aspects bioethical, ethic and legal dental treatment aspects. The data collect occurred by semi-structured questioners send by e-mail and correspondence. It was applied the content analysis, by categorical analysis technique, according to Bardin. About bioethical aspects, 94,6% cited that the decision of treatment should be realized between professional and patient, because it don t interfere on negative form (100%). Everybody consider important the interaction professional/patient, because it establishes the respect and mutual agreement between them (61,8%). Tangent at ethic aspects, 95,5% show all alternatives for determined case, even knowing that can lost patient, explaining on the technique and laical form to clear doubts(61,9%). About legal aspects, 82,4% allege that dental surgeon should treat his patient like consumer whereas offer techniques, materials and know through profession. And, like legal prove on occasional lawsuit, 57,1% mentioned that professional don t need of contract necessarily, but a good documentation about patient and e assigned by him. It concluded that these aspects should be teached always to Dentistry academics, whereas they re inherent at profession, to not stay vulnerable at future ethic, judges and other problems.
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The objective of this study was to analyze the business cards used as the initial strategy of marketing Dentists, based on the Code of Dental Ethics, Law No. 5081 / 24/08/1966 and the principles of marketing. It is a cross-sectional study, which evaluated the 54 cards of Dental Clinics of Municipalities of the Northwest Region of So Paulo. Among the cards reviewed, based on the Code of Ethics, only 59.63% contained the registration number in the Regional Council of Dentistry, in 32.22% of the cards noted misuse of the term general practice, rather than GP. The item was on the cards unless found the specification of the profession Surgeon / Dental Surgeon (57.41%). According to Law No. 5081 / 1966, which regulates dentists, 37.22% of the cards improperly determined that the exercise more than two professional specialty; contained 19.26% of total ad price and terms of service payment. Thus, it appears that business cards are an important means of dissemination of professional work, but some Dentists have neglected ethical and legal principles. Thus, it emphasizes the need for awareness among professionals about the issues related to advertising and marketing.
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Coordenao de Aperfeioamento de Pessoal de Nvel Superior (CAPES)
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Ps-graduao em Letras - FCLAR