Home care: uma análise

Pós-graduação em Direito - FCHS

Desmistificando o marketing de guerrilha no terceiro setor: o papel do relações públicas

This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues

Sistema de gestão da qualidade numa organização pública de P&D: fatores que influenciam a certificação

Pós-graduação em Engenharia Mecânica - FEG

Proposição de modelo de logística reversa de resíduos sólidos domésticos recicláveis para o municípios de Rio Claro - SP

The approval of the Solid Waste National Policy on August 2, 2010, brought important advances on the issue of solid waste nationwide. Several requirements were imposed causing public and private sectors to direct the problem more diligently. At the same time, the growth of human consumption and the negative impacts of related activities are increasing pressure for new ways to manage wastes. This study was carried out in order to bring proposals for a new model of solid waste management in the city of Rio Claro. To do so, it was used methodologies which stick to collaborative approaches in order to co-create a new vision considering different points of view . This new proposal includes four main initiatives: the integration of a reverse logistics system and collection of recycling materials in all kinds of educational institutions; the use of a routing platform for collection of solid wastes and recycling materials; the application of a garbage fee to residents who use the collection of solid waste system; and a bonus system developed by the private sector as a marketing strategy, encouraged by the public sector, enabling residents to separate their wastes correctly and leave them in one of the educational institutions to exchange points for discounts at local markets

Compras públicas ambientalmente sustentáveis em um contexto de green supply chain management: um survey sobre o papel do treinamento ambiental, empowerment dos funcionários e fatores influenciadores externos

Pós-graduação em Engenharia de Produção - FEB

Carta de compartimentação fisiográfica na escala 1:50.000 a partir da análise integrada na bacia do Ribeirão de Araras (SP)

Pós-graduação em Geociências e Meio Ambiente - IGCE

A gestão nas unidades básicas de saúde no município de São Paulo: a percepção dos trabalhadores

Pós-graduação em Serviço Social - FCHS

Direito à desconexão do trabalho como instrumento de proteção à saúde do trabalhador

Pós-graduação em Direito - FCHS

Áreas verdes em Teresina-PI: aspectos legais, ambientais e de gestão

Pós-graduação em Geografia - IGCE

Inovação em design: planejamento e estratégias para um parque tecnológico na região de Bauru - SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise do processo de saneamento das propriedades certificadas como livres de brucelose e tuberculose no Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Determinações territoriais da agricultura mundializada: a soja nos espaços rurais e urbanos de Uruçuí-PI

Pós-graduação em Geografia - IGCE

O pós FUNDEB no oferecimento de matrículas para a educação infantil no estado de São Paulo

Pós-graduação em Educação - IBRC

Políticas e desenvolvimento do estado de Mato Grosso após abertura comercial: análise da visão de dois empresários atuantes no setor

After realizing two interviews, with distinct managers/businessmen working in the cotton industry, the objective is to put in evidence the political, economical and social factors that contributed to the formation and configuration of the Mato Grosso state, after the trade liberalization that occurred in the early 90's, it's effects and consequences in the eyes of the interviewed. The study of public policies is primordial to the discovery of the configuration of determined place, evaluating advances and possible errors in the social, economical and environmental areas. Through the analysis of the interviews it has been found that the urban centers have been developing with a direct link to the industrial activities related to agriculture and that the labor work force have also been attracted because of these changes, and as a consequence this labor force is now becoming more specialized to be able to accompany the jobs requirements in the industry. Analyzing the interviews, it is possible to highlight some information about the development of Mato Grosso, among those the following factors and public policies. The creation and expansion of the cities in the state are possible through public and private investment in infrastructure the socioeconomic development of the state is linked with the advances made in the private sector that grows because of advances made in crops technology in contrast to the occupation of the cerrado, in relation to the cotton crops. The problems that Mato Grosso is facing are mainly linked to the region infrastructure, that can count on investment plans to transportation and production flow that dates before the globalization era. The pattern that is seen today with top of the line agricultural production, big monoculture with high productivity and the arrival of multinational giants, was implanted because of two important events: the trade liberalization in the 1990's and the cambial depreciation in the 1999's...