Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Ocorrência de aves frugívoras em duas áreas de restinga

Aves podem ter sua distribuição e ocorrência associadas com a estratificação vegetal e a composição florística de cada ambiente. Diversos estudos mostraram que quanto mais estratificado um ambiente e mais diverso em composição florística, maior a densidade de aves ali existente. Espécies frugívoras que se alimentam no sub-bosque podem mostrar preferências por frutos mais vistosos, por serem mais fáceis de localizar em meio à vegetação florestal. Considerando isso, o presente estudo teve como objetivo verificar se existe diferença na composição e densidade de aves que se alimentam de frutos no sub-bosque de duas áreas de restinga (uma com maior estratificação vegetal que a outra), bem como testar se estas aves apresentam preferências por frutos vermelhos ou roxos. Para tanto, modelos de frutos foram confeccionados com massa de modelar e dispostos em uma área de restinga alta (vegetação atingindo até 20m) e outra de restinga baixa (vegetação até 10m). Para avaliar a preferência entre diferentes cores de frutos, os modelos foram dispostos em 2 indivíduos de Rubiaceae, cada qual contendo 5 frutos somente de uma cor, formando blocos pareados. Em cada área, 10 blocos foram dispostos. A quantidade de bicadas por cor por bloco em cada área foi contabilizada ao fim de quatro dias de exposição dos modelos. Um total de 5 horas de observações focais foi feito para verificar a composição das possíveis aves visitantes aos modelos. As diferentes formas de marcas deixadas pelas bicadas foram classificadas em cinco categorias. Não foram encontradas diferenças na quantidade de bicadas entre as diferentes cores para as duas áreas, nem preferências por cores, sem discriminar as áreas. Não foi avistada nenhuma ave bicando os modelos durante o período. Apesar de frutos roxos aparentarem menor conspicuidade em contraste com a vegetação do que frutos vermelhos... (Resumo completo, clicar acesso eletrônico abaixo)

Sequenciamento de um fragmento de DNA mitocondrial de Camponotus textor (Forel, 1899) (Hymenoptera, Formicidae)

A grande diversidade das formigas implica na enorme variedade de hábitats de nidificação, preferências alimentares e comportamento social com divisão de trabalho, além da estruturação de seu ninho que por sua vez, podem revelar parte de sua história evolutiva. Camponotus textor é uma espécie tecelã, a qual constrói seu ninho a partir da seda produzida pelas suas próprias larvas, garantindo um dos mais notáveis exemplos de cooperação social. É uma formiga arborícola e de grande importância para a agricultura, já que pode nidificar no cafeeiro (Coffea arabica) e ser usada como agente de controle biológico impedindo o estabelecimento de outras pragas. Atualmente, existem poucos estudos abordando comportamento, fisiologia, genética, endossimbiontes e filogenia desse grupo. Segundo dados da literatura, o DNA mitocondrial tem sido utilizado em análises de filogenia devido ao ótimo número de cópias por célula, altas taxas mutacionais e pouca ou nenhuma recombinação. Sendo assim, o presente trabalho visa realizar o sequenciamento de um fragmento do DNA mitocondrial de populações distintas de Camponotus textor para ser utilizado como marcador molecular, tornandose uma ferramenta para diferenciação de populações e determinação das relações filogenéticas entre outras espécies de formigas relacionadas. Foi feita a extração do DNA em TNES (Tris, NaCl, EDTA, SDS), seguida da amplificação da região COI (citocromo oxidase I) do DNA mitocondrial utilizando-se os primers elaborados para este trabalho e o sequencimento foi realizado no 3130 Genetic Analyzer (Applied Biosystems). As seqüências obtidas foram editadas no BioEdit, e posteriormente comparadas com o banco de dados GenBank, utilizando-se a ferramenta BLAST, e assim a construção da análise filogenética através do programa MEGA. Foi possível a separação das cinco populações em duas linhagens distantes geograficamente

Valoração ambiental: síntese dos principais métodos

This study aims to show some methods of environmental assets valuation. These methods are intended to assist in the economic value estimation to environmental resources by the simulation of a hypothetical market, even if there are no market prices related to them. It is about an individual preference measure against the environmental changes. Thus, the environmental valuation methods do not convert a natural resource into a market product. The present report evaluates the applicability of the valuation methods to determine the economic value for assets or resources. The challenge for all is to understand the current economic and ecologic thinking and their limitations, so as to seek improvements in the perception of natural phenomena and in the economic-oriented goal, which is the sustainable development.

Medidas antidumping e política doméstica: o caso da citricultura estadunidense

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Design e gênero: diretrizes metodológicas para validação do uso da linguagem visual na roupa infantil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Validação de protocolo sensorial para avaliação de carne bovina

Beef quality control, particularly its sensory characteristics, is an important factor for producers and retailers in order to satisfy consumer’s choices. Sensory analysis is an important tool to evaluate attributes that cannot be measured by easily available instrumental techniques, as well as texture – tenderness and juiciness – whose human perception is more complete, through trained panels. The aim of this study was evaluate the use of a beef sensory analysis protocol in three different laboratories. Six commercial samples of different brands of aged beef and 14 samples from crossbred animals (Bonsmara × Nelore - 7 and Canchim × Nelore - 7), aged during 14 days were analyzed. The samples were distributed to each participant laboratory, where 7 to 12 panelists were trained. A sheet containing a 9 cm non-structured scale with 14 attributes was used. The attributes were brown colour (CMAR); aponevrosis (PNAP); hydration degree (GH); characteristic beef aroma (SCCB); salty taste (SS); liver flavour (SF); fat flavour (SG); metallic flavour (SM); tenderness (MZ); juiciness (SL); fibrosity (FBS) and liver texture (SF). Obtained data was analyzed using analysis of variance and principal component analysis (PCA). The results showed that there was no interaction between samples and laboratories, indicating that all of them responded in a similar manner in relation to the samples, except PNAP attribute, which was expected as meat is very non-uniform normally. Samples were well differentiated in all laboratories as it could be observed in PCA graphs. With proper training it is possible to use a standard protocol for beef sensory analysis.

Ser menino e menina, professor e professora na Educação Infantil: um entrelaçamento de vozes

Pós-graduação em Educação Sexual - FCLAR

Diretrizes projetuais e o emprego das tendências: o design de móveis residenciais no polo de Arapongas/PR

Constant social, cultural and political changes influence directly people’s life and define their needs and tastes. Trends have the role of signaling through these facts people’s preferences regarding to objects and can, therefore be connected with great design, as it works with project that is a planning activity for future. In this context, this study aimed to characterize trend jobs in Brazilians home designing methodology. For both: theoretical aspects were studied that led to reasoning, a field research in five Furniture industries Pole of Arapongas/PR was done, and a research for possible developmental reference of furniture in Brazil. Results indicated: misused and mistaken concepts of trend and ignorance on how they operate lack of knowledge about industries sector consumer profile, the concern about sales and not with consumer as “furniture user” and finally, the existence of Brazilian referential sources, but the lack of skilled professionals that could decode these sources.

Proposta de metodologia para o gerenciamento automático de sistemas fotovoltaicos de geração distribuída

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O design inserido no vestuário infantil: um estudo sobre as roupas com conceitos lúdicos de aprendizagem

Among the current trends for children’s clothing is clothing that may contribute to the development and children’s learning through interaction with their clothes. For child interaction / clothes from occurring, this dress is appropriate the knowledge of design, which assist in its construction. Thus, this study seeks to investigate design principles that can be adopted for production of clothing that can assist in the development of children, showing how notions of education can be incorporated into costumes, studying the relationships and interactions between design, fashion and education. The study addresses this garment from the perspective of design, so as to provide insights that could contribute to the creation of the pieces. To that end, we developed a theoretical framework that sought to show the infant universe, communication, clothing and design. According to the methodological procedures for the work, there was a case study in ten private schools in Bauru-sp in order to obtain data on experiences with children about their preferences, attitudes and ways of reasoning child’s world.

Análise espacial do potencial fotovoltaico em telhados de residências usando modelagem hierárquica bayesiana

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Proposta de trilha interpretativa para a Floresta Estadual Edmundo Navarro de Andrade (FEENA) - Rio Claro

Within the current context of environmental degradation, primarily caused by unsustainable pat terns of production and consumption (AGENDA 21, 1992), the Protected Areas (PAs) are considered internationally as one of the most successful measures for the conservat ion of biodiversity, according to the Union for the Conservation of Nature (IUCN). The city of Rio Claro (Sao Paulo, Brazi l ) has a significant conservation area in both environmental aspects as historical and cultural, the State Forest 'Edmundo Navarro de Andrade' (FEENA). Beyond the conservation measures, there is a need to develop environmental education that encourages community participation and appreciation in the unit 's maintenance and protection, as well as provide moments of reflection that could conduct perceptual changes, behavioral, attitudinal and evaluative on relations between human beings and their environment . This work brings the proposal to create an interpretive trail in the area of public use of FEENA to contribute to the Unit Management Plan in order to make it an Environmental Education tool. To prepare the planning of the interpretive trail, a deep bibliographic and cartographic review was performed on the subject. It was applied questionnaires in order to know the visitors better and map the features of public visitation, as well as map the visitor preferences about how they would like to receive information on the area and expose field studies in the track site. The trail was traced taking into account the environmental and social aspects, we propose a track suspended above the ground, in order to affect as little as possible and to include the area in the context of PAs people with reduced mobility and visually impaired

Síndrome da apnéia obstrutiva do sono: diagnóstico e tratamento

The Syndrome Obstructive Sleep Apnea (OSA) is defined by recurrent episodes of a total or partial obstruction of the airway during sleep, considered apnea and hypopnea respectively. Considered to be increasing by increasing the number of individuals with a disorder breathing, Being continually increasing the number of individuals with a respiratory disorder, OSA can be considered a public health problem that deserves greater attention in relation to diagnoses and treatments that are being conducted. The objective of this study is through a literature review which should be evaluated during the diagnosis and etiology, consequences and treatment of respiratory disorders not adequately treated. The etiology is multifactorial and may be associated with exogenous factors or pathological and anatomical factors. In addition to the own symptoms interfere with the quality of life of the individual, depending on the intensity, OSA can trigger more serious complications. This is a complex syndrome which may have varying degrees and irreversible consequences to the body. The choice of treatment should be based on clinical conditions, the severity of the apnea, the degree of urgency of treatment and the patient's preferences, but the treatments available will not be fully effective if there are no changes in lifestyle of it. The respiratory disorders can range from a simple nasal obstruction and intermittent obstruction more severe, emphasizing the importance of a complete diagnosis, which must be multidisciplinary, through a team relationship between doctor and dentist.

Adaptação transcultural do formulário POLST: Physician Orders for Life-Sustaining Treatment

Pós-graduação em Saúde Coletiva - FMB