Resultados e significados do programa de aquisição de alimentos (PAA) para os agricultores familiares de Pereira Barreto (SP)

Pós-graduação em Agronomia - FEIS

Diretrizes para o uso da gestão de design a partir de um diagnóstico setorial das microrregiões de Araçatuba e Birigui do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Publicidade em odontologia: avaliação dos aspectos éticos envolvidos

Objective: To verify whether the professionals who make use of advertising in Dentistry by means of billboards respect the ethical aspects determined by the Federal Council of Dentistry Resolution No 71, 2006. Methods: This was an observational study in which 178 billboards of dental clinics in the municipality of São Paulo were assessed. Results: Among the billboards analyzed, 91.4% belonged to private persons and 9.6% to corporate bodies. With regard to the ethical aspects related to the advertisement, only 44.9% of the billboards presented all the mandatory items in accordance with the Federal Council of Dentistry. The item found the least number of times in the advertisements was the registration number in the Regional Council of Dentistry (34.8%). Among the items allowed by the Federal Council of Dentistry, the telephone number (65.2%) was the most commonly found. Among the ethical infractions, 1.7% of the billboards advertised the terms of payment. Conclusion: Professionals are not following the ethical precepts established by the Code of Ethics in Dentistry, and awareness of these professionals needs to be aroused, so that information about their services is communicated and divulged in an ethical manner.

Cartão de visita: uma estratégia de marketing profissional na prática odontológica

The objective of this study was to analyze the business cards used as the initial strategy of marketing Dentists, based on the Code of Dental Ethics, Law No. 5081 / 24/08/1966 and the principles of marketing. It is a cross-sectional study, which evaluated the 54 cards of Dental Clinics of Municipalities of the Northwest Region of São Paulo. Among the cards reviewed, based on the Code of Ethics, only 59.63% contained the registration number in the Regional Council of Dentistry, in 32.22% of the cards noted misuse of the term “general practice”, rather than “GP.” The item was on the cards unless found the specification of the profession Surgeon / Dental Surgeon (57.41%). According to Law No. 5081 / 1966, which regulates dentists, 37.22% of the cards improperly determined that the exercise more than two professional specialty; contained 19.26% of total ad price and terms of service payment. Thus, it appears that business cards are an important means of dissemination of professional work, but some Dentists have neglected ethical and legal principles. Thus, it emphasizes the need for awareness among professionals about the issues related to advertising and marketing.

Entre a independência e o endividamento: análise da contrarreforma agrária pelo Banco da Terra

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Geoestratégia das Ilhas Falklands: conflito entre Argentina e Reino Unido

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo comparativo do custo da semeadura direta na cultura do milho utilizando duas metodologias

The present work is about a comparative study of two methodologies (MIALHE and ASABE), used to calculate the cost per hectare in the tillage operation in the culture of corn. The methodology of ASABE presents a higher cost per hectare in relation to the MIALHE proposal, being that the methodologies presents similar costs related to the depreciation expenses, accommodation and insurance. The differences were that in the ASABE proposal, the biggest expenses involved the payment of interest, fuel, lube and handwork, while in the MIALHE methodology, only the expense regarding to maintenance was more. The methodology of ASABE most suitable for management costs per hectare.

Proposta de captação de água de chuva de para fins não potáveis em projetos residenciais

Water is an economic, strategic and social valuable resource of the utmost importance to society. This renewable natural resource is increasingly scarce with the growing of populations, industries and agriculture, in addition to the pollution surface and underground water and the waste have aggravated this situation. Investments in the sector of water resources so that this resource meets in quantity and quality the demand from its multiple uses, represent a significant portion of national and regional budgets. Therefore, the use of alternative sources of water capture can reduce the pressure on conventional public water supply systems. In this work was designed and executed a rain water collection system to a residence in the city of Barueri (SP), which can be applied to other residences. In this system, the rooftop of the residence was used as the waterproof and capture area. The gutter and the PVC conductors were used for driving the water to two connected reservoirs. The stored water was designed to address activities that are not potable, such as washing clothes and external areas and garden irrigation. The system showed economic viability, with 34-month return of investment time, wherein after that period, in addition to environmental and social benefits derived from the implementation of the project, the economy made with the payment of public supply rates should be considered. This rainwater capture system is inexpensive and uses materials available in the market. Therefore, its application to a greater number of households should be encouraged as a measure of sustainable water management