60 resultados para Hidrelétrica. Discurso. Memória. Imprensa
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Pós-graduação em Educação Escolar - FCLAR
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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The word literacy acquired a polysemy spectrum which put it away from the notion of social and historic process, at the same time that associates it to codification and decodification of writing. Concerning to this last perspective, we would have nothing to add. However, we sustain, in this paper, considering Pêcheux´s Discourse Analysis and Lacanian Psychoanalysis approaches, that there is a conception of literacy as a phenomenon which influences indirectly individuals and cultures for whom the competence of writing is not established. In this sense, the concept of literacy is larger than alphabetization. As an evidence of this proposal, we analyze a text written by a student, that demanded him to write about a context distant from his own, and, to do so, he mobilized places from the archive and from his particular memory, showing a singular knowledge of writing culture, even though his text presents interpenetration of oral an writing forms, aspect that is not allowed by those who defend an a-historical conception of literacy. We discuss that the student’s text ran away from the reduction of a merely pedagogic ideology and reflects a discursive coherence in face of the challenge that was proposed to him. By the end of this paper, we propose that the teachers should search for devices that make easier for their students to write texts in which their authorship could emerge.
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Pós-graduação em Linguística e Língua Portuguesa - FCLAR
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em História - FCLAS
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Pós-graduação em Estudos Literários - FCLAR
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In this research, made with riparians ousted by the construction of an hydroelectric power station, were gathered histories of the time when they were living in the edges of the river and of the current life in the town constructed in substitution to the ancient village flooded by the dam. In the histories, they proliferate images of a time of abundance, of fishing and of the fertile land that they were cultivating on the edge of the river. They describe the old village, with wealth of details, their achievements in the fishing and in the challenge of the mysteries of the forest and of the ferocity of the wild animals. They talk about the daily life of the ancient village like a community in which they were near and supportive. In the current narratives the protest and the revolt remain against the construction of the hydroelectric power station that took away the river and the rich riverside life, placing them at a place that they find sterile and devitalized.
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It should be noted that the studies for some time been considering the historical importance of objects and space as components of memory - or “places of memory” in the words of Pierre Nora. The memory would thus be defi ned as an imaginary dimension of society, a mental universe that acquires and social substance that creates the individual with a “social whole” in an open line of work by M. Halbwachs. And this notion of memory allows us to grasp the question sheet. This cult of memory had its place also rise through the delimitation of national heritage - as Françoise Choay, since the establishment of categories of historical monuments in France in 1837. The discussion on equity has progressed in recent decades, as it is conceived as objects, spaces, knowledge and events become “intangible heritage” because it has reference value to the community. It is considered that the references are the property constituting the objects of memory formation, forms of work-life past or present. Anyway, heritage presents itself as the embodiment of a discourse about the past.
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Pós-graduação em História - FCLAS
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Pós-graduação em História - FCLAS
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Geografia - FCT