O relações-públicas como gestor da Startup de uma agência de comunicação

This paper presents a new field for professional Public Relations: startups. And this new alignment brings context and typology with the business public relations as an entrepreneur and manager of a communications agency. This new type of business, startups, with accelerated growth characteristics and high-risk investments, and alternative becomes simultaneously an opportunity to undertake innovative projects up and turn into a business. In this sense, the work part of the mix of innovation and diffusion of new ideas, with the capacity of Public Relations professional to adapt and work with many different sectors. Considering this context, the study seeks, finds that public relations professionals become essential for mediating the process of scenario analysis for the deployment of startups, and can be very useful in the case of managers and initiators the agency itself as a startup company offering a strategic advantage by combining management and communication

Um estudo exploratório sobre o infotretenimento como estratégia na produção de conteúdos para telejornalismo digital

This paper is an exploratory research based on bibliography which aims to establish relationships between the concepts of TV Journalism in the Digital TV with characteristics of Infotainment genre, defined as the model program that adopts the formula of a hybrid production. It follows a concept which is between the information and the entertainment. From this study, it is argued the possibility of the elaboration of news program to the Digital TV that transmits information with through entertainment (Infotainment)

A crise na sociedade do trabalho e sua importância na contextualização dos conteúdos curriculares do ensino médio

This article has as objective to discuss some topics concerning the supposed crisis of the society of the work and its consequences for the debate in social sciences and also for the work category contextualization in the secondary school curriculum. As the work has represented an important explanation category for the classic social thought, the contemporary paradigm of deep metamorphoses in the world of the work and the advent of the new question (CASTELS, 1995; ROSANVALLON, 1995) backward the necessity to rethink the theoretical shades that base the interpretation of the social life on the current context, when the center position of the work is being questioned. Having taken some theoretical references from the sociology of the work, we search to delineate on a brief way the quarrel about the dimensions of the social and political phenomena these days and the importance of this debate on the contextualization of the secondary school curriculum contents.

Perfil do gestor municipal da saúde e a percepção da Estratégia Saúde da Família-DRS IX-Marília-SP

Pós-graduação em Saúde Coletiva - FMB

Emulação, teste e validação de conceitos e conteúdos

This article aims to describe the proposed development of an emulator application for digital TV that operates on a local computer network, to have it as a testing environment for students and researchers. The emulator application is presented as a useful tool to reduce validation costs of applications developed for digital TV.

O papel dos games na construção de conteúdos midiáticos educativos

The goal of our article is build – including universes to support empirical research in communication – an educational matrix for a different order of analysis, incorporating new possibilities available for the advancement of Information and Communication Technologies (ICTs). For this goal we use the game, as a source of playful learning and formation of being. Introducing the interaction from game plataform as middle convergent, where it is possible the diffusion and expansion of knowled in constant way that enables education and information exchanges oustide the status quo of schools, increasing the e effectiveness of knowledge fixing and interest to acquire it.

Gênero nas aulas de educação física: diálogos possíveis com os conteúdos do currículo do Estado de São Paulo e o Facebook

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Histórias de uma antiga relação: uma compreensão da presença dos conteúdos mitológicos na construção do pensamento psicanalítico de Sigmund Freud

The use of mythology as a resource in the construction of Freudian thought and contributions relevant to the use of these outbreaks are of relevance to the development of psychoanalytic studies. This is primarily to discuss the design and conceptualization of myth and mythology, the following route through the Freudian and understand the various arguments used by the author to connect the mythology in the construction of psychoanalysis, psychoanalytic thought, trying to highlight the aspects of this connection and opportunities for reflection and understanding of psychoanalytic concepts that the mythological narratives provide.

História de uma antiga relação: uma compreensão dos conteúdos mitológicos na construção do pensamento psicanalítico de Sigmund Freud

The use of mythology as a resource in the construction of Freudian thought and contributions relevant to the use of these outbreaks are of relevance to the development of psychoanalytic studies. This is primarily to discuss the design and conceptualization of myth and mythology, the following route through the Freudian and understand the various arguments used by the author to connect the mythology in the construction of psychoanalysis, psychoanalytic thought, trying to highlight the aspects of this connection and opportunities for reflection and understanding of psychoanalytic concepts that the mythological narratives provide.

Efeitos da adição de agentes tróficos na dieta de leitões desmamados sobre a expressão da enzima ornitina descarboxilase, os conteúdos de proteína e DNA e o desempenho

Two experiments were carried out to evaluate the effect of adding glutamine, fish oil or yeast cellular wall to the diet of weaned piglets on the expression of the enzyme ornithine decarboxylase (ODC), the protein content and DNA in small intestine samples and on performance. In the first experiment, 24 weaned piglets were used to measure the performance at the phases prestarter, starter 1 and starter 2. Four diets were tested (T1 -basal diet (BD); T2 -BD + 1% of glutamine; T3 -BD + 0,2% of yeast cellular wall; T4 -BD + 5% of fish oil). At the second experiment 45 weaned piglets were used and distributed in a randomized block design, in factorial outline with four diets and three slaughter ages (on the day of weaning, on the seventh and fourteenth days postweaning). The tested diets did not alter the piglets' performance in none of the phases. There was reduction of the expression of the ODC enzyme, of the protein concentration and of the relationship protein/DNA to the seven days postweaning, with increase of the values on the 14th day, evidencing a state of hypotrophy of the mucous membrane, suggesting that the process of protein synthesis in the small intestine was diminished in the first week after weaning, but it presented recovery signs in the second week.

Manifestações de conteúdos televisivos nas culturas infantis e interpretações das professoras no contexto pré-escolar

Pós-graduação em Educação - FCT

A educação física no ENEM: análise dos conteúdos das questões de educação física nas provas do ENEM de 2009-2012

A Educação Física sofreu tentativas de mudanças desde surgimento até os dias de hoje, sobretudo no espaço escolar. Podemos observar esse fenômeno desde o final da década de 1980 onde surgiram inúmeras publicações de livros e artigos abordando tal tema, que iam contra uma Educação Física voltada para o militarismo e o tecnicista. Essas ideias atingiram o auge na década de 1990 e ainda estão fortemente presentes e marcadas por debates e defesas de ideias. Essas tentavam explicar o ser humano como um todo em seus diferentes aspectos - cognitivos, sociais, afetivos, motores e culturais, por meio do movimento, pois se sabe que a Educação Física é a área do conhecimento que estuda o se movimentar do ser humano e o diálogo que ele exerce com o mundo. Dessa forma esse trabalho busca analisar os conteúdos das questões do ENEM de 2009, 2010, 2011 e 2012 e identificar quais são as concepções que aparecem nas questões, de modo a compreender o que o Exame acredita ser considerado importante para o aluno aprender na educação física escolar. Para o desenvolvimento desta pesquisa usaremos como material as questões da prova do ENEM de 2009 a 2012 e realizaremos uma análise do conteúdo buscando assim descrever e interpretar o conteúdo das questões selecionadas. Entende - se que a análise do conteúdo baseia-se nas ações de comparação e de classificação textuais, ou seja, no entendimento de semelhanças e diferenças

Construção de uma escala para avaliação da pro ciência em conteúdos matemáticos básicos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Uma metodologia para a geração de conteúdos digitais baseado na utilização de estudios virtuais com realidade aumentada

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC