O associativismo na região do Pontal do Paranapanema-SP: limites e possibilidades para o desenvolvimento rural

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As relações políticas para a implantação das primeiras emissoras de tv no Paraná na década de 1960

Em outubro e dezembro de 1960, foram inauguradas em Curitiba, respectivamente, as TVs Paranaense e Paraná. Assim, com dez anos de atraso em relação a São Paulo, foram ao ar em caráter definitivo as duas primeiras emissoras de televisão (TV) do Estado. Em setembro de 1963, entrou em funcionamento a TV Coroados de Londrina, a primeira do interior. Em 1967 e 1969, começaram a operar as TVs Iguaçu de Curitiba e Tibagi de Apucarana, ambas pertencentes ao então governador Paulo Pimentel e as primeiras concedidas pelo governo militar. Este artigo objetiva historiar, analisar e interpretar as relações políticas existentes entre empresários da comunicação e autoridades do poder federal – quase sempre intermediadas pelo Palácio Iguaçu – para a conquista das concessões destas cinco emissoras. Elas só foram concretizadas porque havia reciprocidade entre os interesses empresariais paranaenses e os projetos políticos dos mandatários nacionais.

A geografia dos conflitos agrários no campo brasileiro: os dados do Governo Lula

Este texto apresenta uma breve reflexão sobre a Geografia dos conflitos agrários no Brasil entre os anos 2003 e 2006, enfatizando o período do primeiro Governo de Lula da Silva. Baseiase nos dados levantados pela Comissão Pastoral da Terra – CPT, que desde 1985 vem compilando informações sobre os conflitos no campo brasileiro. A análise dos dados nos dá a dimensão das medidas mais significativas ocorridas no âmbito das políticas relativas à agricultura brasileira, sobretudo no que se refere à política de reforma agrária. A presença significativa da violência e dos conflitos no campo brasileiro evidencia a persistência da reprodução de um modelo agrário-agrícola baseado na concentração de terra, da riqueza e de poder. Demonstra, sobretudo, a resistência das populações do campo – camponeses, sem terra, indígenas, seringueiros, quilombolas, dentre outras –, impelidas a protagonizar as mais diversas lutas sociais no país para manterem suas terras. A presença dos movimentos sociais na cena política demonstra a importância da realização da Reforma Agrária no contexto do desenvolvimento da sociedade brasileira.

A dupla face da bola: as estratégias de comunicação do Portal da Copa 2014 e o site De olho no cofre do portal UOL

Pós-graduação em Comunicação - FAAC

A colonização agroindustrial do cerrado em Mato Grosso (1970-2000)

Pós-graduação em História - FCLAS

Educação em tempo integral e programa mais educação: aproximações e distanciamentos das regiões brasileiras em relação à meta prevista no projeto de lei do novo Plano Nacional de Educação (PNE)

This work presents a framework for full-time education in Brazil, analyzing the levels of proximity and distance of the Brazilian regions in relation to achieving target paragraph 06 of the bill of the new National Education Plan, which establishes the offer of full-time education in at least fifty percent of public schools, and at least twenty-five percent of students in basic education. It aims to determine the contribution of the “Mais Educação” (More Education) Program of the federal government in fulfilling this goal.

Os efeitos dos programas de desenvolvimento rural para o apoio à agricultura familiar no Noroeste Paulista: limites, desafios e perspectivas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O modelo brasileiro de segurança pública e a 1ª Conferência Nacional de Segurança Pública

Pós-graduação em Ciências Sociais - FCLAR

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Um olhar para o Programa Acessa Escola: condições dos laboratórios de informática das escolas públicas de Guaratinguetá

Considering the necessity of implementation of the Information Technologies and Communication (ICT) in the public Brazilian schools, the São Paulo State government hearing the call of the federal government and, with the objective to promote the digital inclusion, created the Programa Acessa Escola. The research that we realized and bring expressed on this text, is about such program and allowed us comprehend how it had been developed in the public state schools of the city of Guaratinguetá. By visiting the schools, we saw the manner that each school make use of his informatics laboratory; how they understand the government Project; how they develop actions of use of the laboratory and, particularly, how they use the informatics laboratory to the teaching and learning of mathematics helping the professor and the students. To make possible to understand this use, was realized interviews with the responsible intern of each one of the 14 (fourteen) schools of Guaratinguetá; with the pedagogical coordinator or director of the school and with the mathematics teacher. By the analysis, realized using a qualitative approach of phenomenological nature, we understand that the intern see himself as an auxiliary of the student and professor in the use of the laboratory. The director or pedagogical coordinator understand that the laboratory is an excellent resource to the school, but still exist the necessity of more resources that allow to attend properly the community; and the mathematics teacher consider important the program in the school as much for the students digital inclusion as for the teaching but they feel not safe to use into his classes, because they consider that there is a lack of capacitation and collaboration to make their activities relevant to the learning. That make possible to recognize what is the function of the intern and what is the way that the students and professor ... ( Complete abstract click eletroctronic access below)

O Programa Minha Casa Minha Vida, o mercado imobiliário e o direito à cidade: análise dos impactos do programa na cidade de São Carlos - SP

This article discusses, in general matters, the economic and social motivations, the organization and development of the program Minha Casa Minha Vida, made in 2009, by Federal Government of Brazil. The objective of this work was to analyse the Brazilian economic and housing context, and the program relation with the Subprime international crisis, which has been started at United States in 2008, as well as analysing and discussing the logistics and the program accessibility. The MCMV program, part of the PAC – Programa de Aceleração do Crescimento – has the intention to combat the economic crisis that had been installed and also minimize the deficit housing of the country. From PAC's initial estimate, US$250 Bi, it has been spent US$129 Bi and it has already been approved more than US$125 Bi designated for the second stage of the program, whose the estimate of PAC2 is about one trillion and a half of brazilian reais. One million homes were built between 2009 and 2012, and the goal for 2014 is two million and a half of new residences. If comparing the current program with the oldest programs, progress were observed ,however, problems and inconsistences are clearly seen: in the real concernment, the truly beneficiary, and contradiction between a social and economic program to urban demands, among other situational factors. It’s also evident, the incentivation for a new residential and closed neighbourhoods, thereby adding to the fragmentation of the urban space, beyond of the exclusion socioespacial caused financing of residences in farest allotments. The capitalist production of the space it’s clearly thriving in analysis of thisfinancing package of the urban habitation, where the biggest glebas rise between central neighbourhood and the newest generated suburb, they evidence the negligence of the authorities in well managing the space, not executing the application of urban instruments of planning the social function, and...

Desenvolvimento de tijolos cerâmicos com escória de alto-forno

The construction industry is booming, and the federal government is heavily financially supporting public housing. This scenario is very favorable for the development of construction materials, especially low-cost construction. Thus, this study aims to develop a new class of unfired clay masonry bricks: GGBS stabilized bricks. Studies show that the ground granulated blast furnace slag, a material used as raw material in cement manufacture, can be used together with calcium oxide in soil stabilization for the manufacture of bricks. This study aims to test and identify the best parameters for the manufacture of unfired bricks, adapting its composition to the materials found in Brazil and identify the optimum curing conditions for our climate. So far preliminary studies were done to verify the technical feasibility of the material. Future studies should be done to ascertain the economic feasibility and environmental gains of such material

Planejamento ambiental do distrito de Ameliópolis – Presidente Prudente - SP

The concern with the environmental planning has become important in Brazil recently. Until then, nature was conceived as a resource, because of the implementation of developmental policies that perdured to the 1970s, based on the expansion of the industrial complex, altogether hadn´t preoccupation by the federal government with the relationship between society and nature. During this period, after the threat of not receiving more international investment to finance large projects in the country, accompanied by pressure from civil society organizations, the federal government began to take some action related to the environment, such as the creation of federal agencies (IBAMA), application of environmental laws and decrees in order to create rules for the proper use of natural resources such as water, soil and air. From the decade of 1990 onwards the master plans have become a mandatory document for all municipalities in the country with a population over 20,000 inhabitants, ranging from health issues to the development of urban, rural and environmental planning. Thus, the environmental planning gained prominence in the political scene. Therefore, to achieve environmental planning is necessary to follow some social and environmental parameters, which for this survey, conducted in the District of Ameliópolis – Presidente Prudente... (Complete abstract click electronic access below)

O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

Acesso a dados financeiros da gestão da saúde pública: uma análise do sítio do Datasus

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)