Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Como se dá a concepção de genêro na educação infantil

This research will try to understand how the concept of gender works at school, since working and discussing the body and sexuality is not a matter to be treated only within the family environment, school is a place for formal and appropriate new knowledge about sexuality, gender and body, in order to be part of the child framework according to adequate theory. At school, which is a place of different social values and especially to build readings world is surrounded by theoretical frameworks appropriate to think of the body not only as biological, but as one that can vary, feel desires and pleasures, changes and growth. This research aims to understand the notes of literature regarding to teaching children about respect for others, how children notice parts of your body, the space they are in, how they build their own and other perceptions, supported by their teachers, how they express themselves and show social rules and behaviors, focusing on building an egalitarian and respectful society regarding to relations between men and women which begin in childhood and is part of sexuality taught at school by teachers. This research will focus on methodology bibliographic through exploratory, interpretive and selective reading

A dança como mediadora na formação da criança

This paper analyzes the dance, considered the oldest of the Arts, inserted in Art and Education. When you talk about dance as art, sought to articulate dance, body movement and music, because all these aspects are crucial when it comes to education in dance. Thus, this paper, by analyzing the meaning of dance over time, also made a parallel with the evolution of the concept of body that, throughout history, became the focus of sin, to currently be seen in optical freedom and autonomy, looking up from childhood, the formation of body awareness and embodiment, as a basis for identity and the formation of a positive self-image. In describing the evolution of dance, between different societies, it was shown that the tool is the dancer's own body and that for its use, it is necessary to look at its interior, human vitality, musicality and sensitivity. Proved that dance since the beginning, has been seen as a medium body, as well as desires and deepest sorrows of humanity, linked to religion, ritual or ceremonial, reaching today the freest expression of body, in modern dance. Given these considerations, based on theoretical frameworks, emphasized the importance of dance in middle school, focusing on their educational role and liberating, showing that it must be used as a tool for teaching and learning, and the development of children , given its interdisciplinary character, this Crosscutting Themes in elementary school and early childhood education curriculum benchmark. The paper concludes that, despite legislation and official documents require training for dance in the school curriculum, very little is done in this direction, which shows that there is still a choice of schools, the immobility of the pupils

Passos para a elaboração de um curso de EAP para pós-graduandos em Ciência da Computação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

Como o ensino vê a variação?

Thinking about the correlations between linguistic variation and education is both necessary and urgent if we wish to make language teaching more appropriate, fairer and more meaningful. I take, on one hand, already well-established concepts derived from research on language: the variable nature of language (in space, time, situations) and the intrinsic relationship between this variation and social structure, the communicative needs of speakers, the needs and desires that speakers have to build their social identity. On the other hand, we found out that the teaching of Portuguese language has usually been based on a vision that assumes the language as a static reality. I propose to contrast the two components of this issue, to reveal where, and if, any relationship has been established, and where it is to be built. In the first instance, I seek to evaluate the bond – how one speaks about change when this issue comes to be focused; in the second, I seek the reasons for absence - ignorance or indifference?

Algumas reflexões sobre a condição da mulher brasileira da colônia às primeiras décadas do século XX

This article, about reflections on the condition of Brazilian women from the Colony to the first decades of the twentieth century, reveals the historical position of them and the attitudes and behaviors related to gender and sexuality. Subdued, it was treated as a sexual object, arousing all sorts of misogyny by men. Rebel, veiled or ostensibly, could serve their own desires. Throughout history, the Church and medical institutions which jointly accounted for, significantly, established the meaning and place of women. In Colony period, the woman is a ward from the Catholic ideology, but from the nineteenth century, after Independence, this power control arises to Medicine. The physician submits the religious discourse, naturalizing the status of women as one that breeds, namely the insertion of the medical issues of family scientifically legitimate colonial patriarchy. This is accentuated in the early twentieth century, when medicine consolidated setting standards and rules for marriage, to motherhood and family life. We note how the feminine universe was (and it is nowadays) ambivalent, with "one foot" in virtue and another in sin, with a tendency to contain and another to trespass. On the one hand we have the home and motherhood, validated in marriage, in which the woman is cared for and dependent on her husband. Reflecting on the motherhood of Virgin Mary, comes to the sacred dimension of the idealized woman saint by the Church. At the same time, however, feels the need for freedom, identity and independence, needing to give a voice to the desire to have their sexuality and all that it is due in full. The manifestation of the desire and the call for sexual satisfaction, and put in permanent conflict personal, psychological and social split between moral entrenched across generations and cultural transformations resulting from decades of the 20th Century.

O preconceito como obstáculo à educação sexual: reflexões a partir de uma perspectiva ética

This paper developed a reflection about problems related to the establishment of ethical principles that guide the sexual education aiming at emancipation. Our theoretical framework is the Critical Theory of Society, in particular texts by T. W. Adorno on training, prejudice and education. It is understood that numerous difficulties are related to the achievement of an emancipatory education, and such difficulties are even greater when it comes to sex education since it is an issue that still raises irrational fears on educators, and is absent from the training they received. Following Adorno, it is understood that the current formation favors the development of subjects inclined to prejudice, and that an emancipatory sexual education involves a critique to the conditions under which such formation occurs and, at the same time, a continuous reflection about the relations between the desires and the social possibilities of their realization.

Recobrimento radicular para o tratamento de hipersensibilidade dentinária cervical persistente

Gingival recession has a high prevalence in the population. This alteration may promote several complications such as cervical dentinal hypersensitivity (HSDC), carious and non-carious cervical lesions, and cosmetic changes due to the increase of the clinical crown length. To treat HSDC there are several therapeutic possibilities that should aim to eliminate pain after external stimulus. Treatment of this alteration can be performed by a conventional or invasive procedure, depending on the clinical condition and patients' desires. In situations where aesthetics is not the main complaint and HSDC persists even after conservative procedures, it is possible to indicate a procedure to achieve root coverage in Miller's Class I and II recessions. The aim of this paper is to report a case where the HSDC was not eliminated by conventional methods, which was resolved only after performing a minimally invasive surgery that promoted total root coverage.

O sentido de corporeidade e a atuação profissional do professor de educação física do ensino médio público

Pós-graduação em Ciências da Motricidade - IBRC

Do sonho à luta de sobrevivência na Amazônia: a caminhada das famílias camponesas do Projeto RECA

Pós-graduação em Ciências Sociais - FCLAR

Corpos (con) sentidos: cartografando processos de subjetivação de produto(re)s de corporalidades singulares

Pós-graduação em Psicologia - FCLAS

Educação Audiovisual da Sexualidade: olhares a partir do Kit Anti-Homofobia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Linguagem transmídia, uma narrativa para a arte de se fazer jornalismo

Tell a story is one of the primary forms and instinctive communication in humanity. The essence of narrating daily events remains the same, but the channels through which these stories are told to reshape over time and adapt to the desires of your audience. Given this reformulation and with the advent of the internet as an essential part of contemporary communication, technology plays an essential role in assisting in the development of languages and new ways to create, manage and communicate content, in addition to democratize and expand these processes. With this work, it is hoped, provide subsidies for new research in the area are made, and contribute to the production of transmedia journalistic

Road wanderers in Brazil: a study on modern psychosocial human mobility

Human mobility patterns are quite diverse nowadays and a very singular, extreme pattern is seen in the Brazilian scene: road wandering. Road wanderers are individuals who leave their home, family, work and other territories of a settled life and throw themselves into a life of solitary wandering along Brazilian highways. This study aimed to describe the lifestyle of road wanderers, investigate the reasons that led them choose this way of living and understand it against a background of modern human mobility patterns. A total of 63 interviews were conducted with individuals wandering on road shoulders. We found road wandering is associated with the following determinants: poverty; unemployment; marital conflicts; emotional suffering following the loss of loved ones; desires for adventure and freedom; and cultural symbols related to journey, migration, exodus and other modes of displacement. Despite its particularities, road wandering can be understood as a way of human mobility in the modern world.