Preservação digital na gestão da informação: um modelo processual para as instituições de ensino superior

Pós-graduação em Ciência da Informação - FFC

Ambientes e fluxos informacionais: modelo de diagnóstico de interfaces (DIFI) sob a ótica dos valores culturais

Pós-graduação em Ciência da Informação - FFC

O espaço ceifado e o reconstruído: a trajetória dos egressos do Banco do Brasil em Maringá (PR)

Pós-graduação em Geografia - FCT

Os desafios da gestão feminina no setor calçadista de Franca (SP) sob o olhar do Serviço Social

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os desafios da gestão feminina no setor calçadista de Franca(SP) sob o olhar do serviço social

Baseado em ampla pesquisa de campo, o trabalho analisa a situação da mulher em um setor economicamente tradicional, o calçadista, no qual parte importante da mão de obra pertence ao sexo feminino. A autora buscou, principalmente, compreender a atual cultura organizacional das empresas calçadistas, partindo da análise da gestão feminina, que vem crescendo no setor. Foram ouvidas tanto gestoras como operárias e, de acordo com a autora, os estudos reforçam a percepção inicial de que a divisão sexual é ainda profundamente marcante na indústria de calçados, com grande prejuízo para as operárias e para as próprias gestoras. Embora estas últimas tenham aberto espaços, o fizeram enfrentando preconceitos e desconfianças da cadeia produtiva, que ainda persistem. Certamente por isso, terminam por reproduzir a essência do conservador e ideologicamente predominante mundo masculino, onde os trabalhadores - e especialmente as mulheres- são tratados como mercadorias, não havendo lugar para a valorização pessoal, equidade nas contratações, planos de carreira e igualdade nas conquistas

Preservação digital na gestão da informação: um modelo processual para as instituições de ensino superior

Pós-graduação em Ciência da Informação - FFC

Elementos de política de indización para bibliotecas universitarias del área médica

In the context of university libraries, the optimization and streamlining of services and processes related to informational content indexing and retrieval are strongly influenced by the indexing policy adopted. This article is aimed at researching the indexing policy elements that are more suitable for medical university libraries. To achieve our objective, we applied three instruments: organizational culture analysis, individual verbal protocol and evaluation of indexing. Results emphasize the importance of developing an indexing policy to improve the processes and services offered by university libraries, as well as the retrieval of information by the user community. More studies are necessary in the medical area involvoving catalogers, experts, users and managers for the development of the indexing manual.

Os filhos do Lago do Cuniã: educação escolar em uma reserva extrativista da Amazônia

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A internet e os públicos empresariais: manual prático de relações públicas na grande rede

The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

Valores culturais e organizacionais em transformação: estudo sobre o Programa de Intercâmbio Social da Aiesec

Many young people have chosen go on exchange experiences, expecting to live in a context full of diversity, to know elements in the country they are visiting and also to develop themselves personally and professionally. Organizational and cultural values can be acquired or developed through these professional exchange experiences. This paper aimed to understand the vision of young people who went on the social exchange of AIESEC related to cultural and organizational values in the experience. AIESEC is a global and nonprofit organization formed by university students, with the objective of peace and the fulfillment of the humankind needs. Thus, professional exchanges are the main tool for achieving this goal. The study analyzes the experiences of 15 exchange students as well as the point of view of five managers of the organization in order to gain a broad perspective in relation to exchange experiences to understand how young people understand the concept of culture. The interview results suggest that in labor relations, autonomy and egalitarianism are values that go together, while the harmony could be observed by the fact that the projects deal with the issue of sustainability. Furthermore, responsibility, tolerance and collective were the human values that the exchange students developed the most, indicating that experience enables openness to live the diversity and to the intercultural dialogue in order to value local cultures of the visited countries

A organização e seus relacionamentos: uma abordagem semiótica do conceito de público

The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition

Relações Eficazes: a importância da comunicação eficaz nas organizações

This project aims to study and verify the importance of effective communication in contemporary organizations, considering current factors such as globalization, new technologies and market competition that make companies be always updated. The choice of the theme is due to the necessity to know that it is important to have an integrated communication between the employees and the customers, so that the established functions in the organizations occur positively. In this context, we present the concept of management, communication and organizational culture, focusing on the integration of business communication. The importance of the employee was also a focus of the study, involving the positioning of organizations. In this context, the case study is placed, considering that companies are characterized by carefully reading the feedback and reformulating the communication, making it effective as “Grendene” has done. Opposing to those ideas is “Terra” company. Thus, the project defends the importance to work on the communication, so that it becomes effective. During the project ways and means to manage communication are shown, so that it recognizes this need and become efficient, benefiting organizations and their audiences

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

O processo de integração de novos colaboradores nas organizações

This monograph ha as objective to study the process of integrating new employees in organizations. As the individual becomes inserted into a new professional reality, he is subject to some adjustment variables that can directly affect your income. Identifying this, companies started to worry about how to get these new members, since the way it is conducted is directly related to the success of your performance and productivity in the organization. The central focus of this study is to identify the characteristics of an integration program, as well as the grounds on which it is based. Thus, it is developed a literature review into three parts: the first discusses the importance of people in an organizational context, people management, organizational culture and socialization; the second part discusses organizational communication, and how it is an essential factor for the integrating process is finalized; the third part is allocated to programs of integration and report author's experience in organization Colégio Interativo. The integration process also brings benefits for new employees, once they start to feel like part of the team, is also advantageous for the organization, because the employee who knows what the company hopes it has more possibilities to meet the their needs