309 resultados para Convergência midiática
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Pós-graduação em Engenharia Civil - FEIS
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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC
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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC
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In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper
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The discussion of different themes revealed in the initial works of Merleau-Ponty, which are especially relevant in debates on the foundations of psychology, demands a closer look at the strategically complicity, from a psychological viewpoint, between The Structure of Behavior and the Phenomenology of perception. That context constitutes the background for this article. Based on the prerogative of this complicity, the goal is to present a reading that highlights primordial issues to outline the philosophical intention of that author. Despite the use of distinct methodological perspectives, both are part of one single work project. They fit into the discussion of Cartesian antinomies in philosophy and depart from the delimitation of the same problem, i.e. that of perception, as a point of integration between the two fundamental orders of Descartes’ thinking: the soul and the body.
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This article presents pedagogical reflections on the relationship between media and physical education, a scenario in which digital technologies facilitate and expand access to media. Then there is the need to approach physical education to the media, given its importance in symbolic representation and behavior of students within the movement body culture. The primary intentions of the media are not necessarily compatible with the purposes of school. This apparent contradiction leads us to wonder, in dialogue with the area of media education, which would be the potential of media as a strategy for pedagogical action.
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Space is certainly one of the most important basic narrative categories to be considered when studying different fictional media formats; it encompasses a range of rich attributes. While we perceive the preference cinema gives to this narrative category by the fact that the Seventh Art is known as the “art of space”, the occurrence of digital media makes us realize that space has to be explored virtually, providing the interacting person with the feeling that he, too, has room in the fictional world.
Rádio e TV Escola: um projeto de capacitação para leitura e produção midiática na comunidade escolar
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The extension project "Rádio e TV Escola: capacitação para o uso de canais de comunicação na comunidade escolar" was created in 2006 to enable the introduction of radio and TV stations into two public schools. Supported by Social Communication’s courses of Universidade Sagrado Coração, the project’s goals were: a) collaborate with teachers in developing student’s literacy in writing and interpreting media texts; b) promote a greater awareness among graduate students of the social responsibility of media.
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This article aims to discuss how communication can contribute effectively with education in cyberculture, by design of educational environments that are configured according to the specific language of cyberspace. We consider digital technologies as language and therefore as forms of communication. As a theoretical basis, we use Peircean semiotics, for questions relating to language; the concept of technologies of intelligence, to the relation of the technique with digital media and the concepts of emergency and of transmiting architecture to think of cyberspace communication interfaces. We made a brief reflection on the political, administrative, social, cultural and economic problems that hinder the development of more appropriate forms of education for cyberculture. Then we point out some similarities between the fields of education and communication and made some observations about qualities of digital media that can contribute to a mbetter use of it as an educational tool. Finally, we indicate an educational and communicational gaming approach as a possible way to make communication technologies interactive audiovisual interfaces, able to educate in the age of cyberculture.
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The research intends to discuss the process of reception of radio content in the current process of digitalization of media noise. So there will be a retrospective of the formation and consolidation of the radio medium in the country until the current stage of media convergence, focusing on the habits of today’s teens that comprise the calling Generation Y or Generation Internet. They constitute a strategic corpus for research on reception and media culture since they are under intense infl uence of the cultures of computing, audiovisual communication and also the economic and cultural globalization.
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In late 1950, the young Glauber Rocha, still without having directed any of his films, becomes the main cultural critic of the Jornal da Bahia in Salvador, Bahia. His film critic activity falls within the symbolic local disputes and his texts published become an active voice in the cultural field of Bahia. With a considerable apparatus of the press in his favor, the performance of the young critic Glauber Rocha allows to discuss: the role of public intellectual and media production and dissemination of ideas by the newspapers at the turn of the 1950s to the 1960s, a time of intense political, social and cultural changes in Brazil.
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Pós-graduação em Direito - FCHS
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Pós-graduação em Educação Escolar - FCLAR