Uma análise do espiritismo em Fortaleza-CE, com ênfase na expansão territorial do grupo espírita Paulo e Estevão (GEPE), na perspectiva de visibilidade do espaço religioso

Pós-graduação em Geografia - IGCE

O centro vive. O espetáculo da revalorização do centro de São Paulo: sobrevivência do capitalismo e apropriação do espaço

Pós-graduação em Geografia - IGCE

Nunca pensei nisso como problema: estudo sobre gênero e uso de benzodiazepínicos na estratégia saúde da família

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Movimento dos trabalhadores sem terra: observações sobre a reforma intelectual e moral gramsciana

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O poder da imprensa na construção da imagem do escritor no Brasil contemporâneo: jornalistas e críticos na transformação de um ex-líder ipesiano em autor símbolo das liberdades democráticas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Interpretações sobre a burguesia industrial brasileira: um breve balanço

Neste artigo pretendemos realizar um breve balanço das principais correntes interpretativas que buscaram compreender e explicar o “comportamento” e a “mentalidade” da burguesia nas décadas que marcaram a sua origem e posterior consolidação.

A nova ordem hegemônica e a governabilidade nas américas

Este artigo discute os argumentos da hegemonia dos Estados Uni­dos na Nova Ordem Mundial, destacando a percepção da América Latina e do Caribe. Também são abordados alguns dos aspectos que consideramos centrais na sua agenda hemisférica.

Neoliberalismo e hegemonia burguesa: ação social empresarial através dos Institutos Ethos de Responsabilidade Social Empresarial e Empresas e Gife (Grupos de Institutos, Fundações e Empresas)

Pós-graduação em Ciências Sociais - FFC

Trajetórias tecnológicas da indústria de telefonia móvel: um exame prospectivo de tecnologias emergentes

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Desenvolvimento Pacífico Chinês frente à estratégia de um século americano no Pacífico

The aim of this article is to reflect on the relationship between the United States and China in the 21th. Century. By observing trends of economic, political and also military indicators, we can note that the trajectories of the United States and China tend to cross, with a relative decline of the first and the fast Chinese rise. This situation makes us believe to suppose the occurrence of possible dispute for world hegemony between the two countries in medium and long term. Because of this, we assume that the strategy of "A American Century in Asia-Pacific" fits in an attempt to test the Chinese commitment to "peaceful development" and its guarantee of maintaining the stability of international relations.

O Brasil e o novo desenvolvimentismo

The global economic scenario, from the late 1980s, it was predominantly marked by the hegemony of political and economic orthodoxy. The strength of a great political pact that brought together the financial sector, rentiers and the big capital, and had the Washington Consensus as base, induced countries to adopt liberalizing policies such as trade liberalization, privatization and deregulation. The failure of these policies, manifested in unemployment, external vulnerability and low growth has led to a change in economic direction, particularly after the election of President Lula. Amid this situation, we can see a reorientation of the role of the Brazilian state, in response to a movement of their own society organized to implement a new national strategy, with the state as a promoter of development. In this project of a new strategy, the state action becomes strategic and not systemic, turning to strengthen national companies in strategic sectors and internationally competitive. In this ongoing process of a new development strategy, we adopted the conceptualization of what Bresser-Pereira calls the new developmentalism.

Gramsci e a Teoria Crítica das Relações Internacionais

This text has the following aims: a) to discuss Gramsci and Horkheimer’s epistemological status, joined authors in an theoretical approach known as Critical Theory of International Relations; b) to draft an analysis in order to show the mentioned and joined authors’ different epistemological statuses in the theoretical approach in discussion; c) to begin a reflection pointing the absence of accuracy in this approach - whose beginning happened with Canadian political scientist Robert W. Cox – due to joining different epistemological statuses and ignoring the theoretical consequences put by respective central Gramsci and Horkheimer’s concepts: hegemony and emancipation.

A revista civilização brasileira: projeto editorial e resistência cultural (1965-1968)

During the first years of the military dictatorship, established in Brazil through a coup d'État, a number of institutions which repression had left unarticulated began a process of resistance and opposition to the military government. Cultural resistance was one of the consecrated forms of resistance that was exercised by intellectuals, artists, professors and cultural producers, among others, and that became an unprecedented political and cultural phenomenon in the country's history. Political, insofar as it aided in the process of re-organizing left-wing political parties and in the revision of the ideological postulates of its preeminent party, the PCB (Partido Comunista Brasileiro - Brazilian Communist Party). Cultural, because this re-organization occurred, frequently, within the ambit of cultural productions, in which the left created a space for contestation and engagement through the arts and intellectual activities. Within this process, between the years 1965 and 1968. The journal Civilização Brasileira became an important space for the building of leftist cultural resistance against the military dictatorship. The journal was able to impose its political legitimacy while at the same time participating actively in a market o cultural goods sustained by the so-called cultural hegemony of the left.

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media