O pequeno leitor e o processo de mediação de leitura literária

This article discusses literary education from early childhood, understanding early childhood as the nursery period from zero to five years. This paper aims to make some observations about the teaching and learning of reading, their relationships with children’s literature, and the formation of literary taste. It also discusses the mediating role of the teacher in the process of literary education, and the school as a space in which this mediation should occur.

Estratégias de leitura: uma alternativa para o início da educação literária

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Educação Literária e formação de leitores: da leitura 'em si' para leitura 'para si'

This article deals with the relationship between the reader formation and the teaching of strategies of reading. We based our discussion in reading and childhood literature researchers as: Arena (2007a, 2007b, 2008 and 2010), Bajard (2002), Chiappini (1997), Coelho (2000), Cosson (2007), Foucambert (1994), Harvey & Goudivs (2007), Perroti (1986), Smith (1999), Soares (1999), Solé (2009), Zilberman (2005), and others. We dialogue with some points from the historical-cultural perspective, having a strong focus on a humanitarian literary education in elementary schools.

Arquivo e literatura: perspectivas de acesso e difusão da memória literária no Brasil

Besides storing, the culture and science institutions in charge of the of Brazilian writers’ personal archives play such an important role on the organization and representation of the country’s literary information. In general, the target public for these collections is composed by researchers from the field of Literature once the documents produced by the writers throughout his/her life and career constitute primary research source for the artistic, historical and literary investigation. However, it is still convenient to stand out those users with no academic instruction, whose interest in such collections is justified by their looking up to the individual. In this sense, literary memory places, such as the Brazilian Literature Archive Museum – AMLB (RJ) -, the Brazilian Literature Academy – ABL – (RJ) and the Brazilian Studies Institute – IEB – (SP) turn out to be responsible for offering access to the literary archives and literary information. Thus, it is necessary to consider that databases demonstrate themselves as utter disseminators of the preservation and diffusion of the literary memory, coming up with several possibilities for cultural and scientific action in Literature. This study focuses on showing the contributions of databases towards the literary archives, the challenges and perspectives observed according to the mentioned institutions’ reality, in whose missions the discourse of the literary memory preservation is inserted.

Leitura Literária em sala de aula: a prática colaborativa no Ensino das Estratégias de leitura

Este artigo é fruto de reflexões oriundas de uma pesquisa, em andamento, a partir de observação acerca do trabalho pedagógico relacionado à literatura infantil nos anos iniciais do ensino fundamental em uma escola pública, municipal, do Estado de São Paulo. Compreendemos que aprender a ler não é uma prática natural, espontânea, mas uma prática cultural criada pelo homem e, por isso, deve ser conteúdo escolar. Neste sentido, cabe ao professor ensinar a seus alunos atitudes, escolhas, ou seja, ações intelectuais que permitam ao leitor mirim colocar a compreensão como objetivo de sua leitura e que aprenda a mobilizar várias estratégias de leitura para atingir esse objetivo, uma vez que os dados revelados pela pesquisa “A Literatura na escola: espaços e contextos – a realidade brasileira e portuguesa” mostram que, apesar dos investimentos em programas de fomento à leitura, como, por exemplo, o Programa Nacional de Biblioteca na Escola – PNBE, nossas escolas, em sua grande maioria, não conseguem formar leitores qualitativamente melhores.Visto a necessidade de (re) pensarmos as práticas relacionadas à leitura e, especificamente, à leitura literária, nossa discussão se dirige a questões referentes ao modo como a leitura e o livro de literatura infantil são trabalhados, por professores e seus alunos, em sala de aula, e a influência dessas práticas no processo de atribuição de sentido das crianças ao que seja o ato de ler, bem como em relação a sua própria identidade de leitores em formação. O debate gerado pela pesquisa que deu origem a este texto evidencia o quanto as crianças sentem-se capazes e ativas em seu processo de apropriação da leitura literária decorrente do trabalho pedagógico relacionado à literatura infantil por meio da abordagem do ensino de estratégias de leitura.

O papel do jornalista na assessoria de comunicação: um estudo de caso da agência propagação

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O relações-públicas como gestor da Startup de uma agência de comunicação

This paper presents a new field for professional Public Relations: startups. And this new alignment brings context and typology with the business public relations as an entrepreneur and manager of a communications agency. This new type of business, startups, with accelerated growth characteristics and high-risk investments, and alternative becomes simultaneously an opportunity to undertake innovative projects up and turn into a business. In this sense, the work part of the mix of innovation and diffusion of new ideas, with the capacity of Public Relations professional to adapt and work with many different sectors. Considering this context, the study seeks, finds that public relations professionals become essential for mediating the process of scenario analysis for the deployment of startups, and can be very useful in the case of managers and initiators the agency itself as a startup company offering a strategic advantage by combining management and communication

Entre o acadêmico e o jornalístico: análise da coluna de crítica literária Prosa de Sábado, do suplemento Sabático

The literary criticism was developed in Brazil in the period that comprehends the end of the 19th century and the beginning of the 20th century. During that time, the mean of dissemination of the criticism were the footnotes of the newspapers, places in which literature was discussed and the critics expressed their personal impressions about literary works with the objective of orientating the good taste of the readers. With the progressive evolution of journalism and of the newspaper's audience, the criticism columns became incompatible with the informative part of the periodicals, being transferred to the literary supplements, during a transition phase, until it was concentrated in the universitary field. This change in the paradigms of the production of criticism also caused a change in the profile of the literary critics and in the criteria to do the criticism. Before, if the critics were professionals that only needed to have enough erudition to judge the literary works, they turn into literature experts and need to use scientific methodologies in the literary analysis, while the cultural journalist begins to look at the events and literary works as products which belong to a market that needs to be reported. This research proposes studying and comparing the critics published in the column Prosa de Sábado, of the literary supplement Sabático, produced by Silviano Santiago, critic of an academic origin, and Sérgio Augusto, journalist critic, with the objective of identifying similarities and contrasts between them, and analyse the relation of this critics with their distinct fields of literary legitimation, as well as reflecting about the presence of the literary criticism and of the critics in the current press

Construção literária de manifestações da justiça em contos de Sagarana

This paper concentrates on the analysis of how, through the narrative elements, as narrator, characters and story, Guimarães Rosa builds the theme of justice in tales of Sagarana. While all the collection is taken into consideration, we emphasize in the study: O burrinho pedrês, Duelo, São Marcos, Corpo Fechado, Conversa de bois and A hora e vez de Augusto Matraga . We realize that justice built in tales always has two manifestations: human justice and divine justice, which regulates all the events of the stories

O Olhar do relações públicas na criação de uma agência experimental de comunicação

This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results

Comunicação organizacional: um estudo de caso da agência de propaganda da FAAC - UNESP

A área de Comunicação Organizacional e Assessoria de Comunicação é pauta de discussão nas empresas e, atualmente, segundo a FENAJ (Federação Nacional dos Jornalistas), no mercado de trabalho é uma das que oferece maior número de vagas para jornalistas. Porém, na academia essa área é pouco estudada e discutida por ser uma tendência recente. Visto a necessidade de pesquisar e aprofundar conhecimentos sobre assessoria, esta pesquisa se propõe a levantar conhecimento teórico sobre Comunicação Organizacional, Empresarial e Assessoria de Comunicação, fundamentando-se principalmente em Juarez Bahia, Arthur Ferrareto e Elisa Kopplin, Francisco do Rego, Roberto Neves e Paulo Clemen para posterior análise da área de assessoria da Agência PropagAção, projeto de extensão da FAAC/Unesp cuja discente é integrante. Como a área de Assessoria de Comunicação da Agência ainda está em estruturação, os conhecimentos teóricos abordados nessa pesquisa serão aplicados com o objetivo de criar novas estratégias de comunicação interna e externa, resultando em um plano de comunicação mais eficaz do que o usado atualmente pela Agência

Educação literária na educação infantil: o livro nas mãos de professoras e educadoras de Araçatuba (SP)

Pós-graduação em Educação - FCT

Tradução, reescrita e manipulação da fama literária de André Lefevere

Lefevere, A. Tradução, reescrita e manipulação da fama literária

Autoria, deriva e contingente: intersecções sobre a análise linguística e a literária

The aim of this article is to discuss the contingence in literature texts since an approach that make the literary theory, the discourse analysis and the psychoanalysis dialogue. It is important to remark the importance of this different areas dialogue as an instrument that could help the understanding of the relations between tradition and invention and the modern writer’s obsession to control the derive of meanings and the originality of the creations as well.

Consciência literária e posicionamento político no processo de composição de The Voyage Out, de Virginia Woolf

In this article, a discussion about the implications and developments in the relation between Literature and Politics is proposed in order to demystify generalized critical opinions in literary studies. To do this, articulations between theory and practice are made, based on Virginia Woolf’s composition process of her first novel, pointing out the author’s artistic ability and political consciousness.