A experiência do orçamento participativo em Campinas sob a ótica da comunicação pública

This paper analyzes the experience of Participatory Budgeting (PB) in the city of Campinas (SP) from the perspective of public communication, understand it as an important factor to increase the participation of social actors in decision-making processes. The democratization process in Brazil was the springboard for a change in the relations between state and society. In line with the new democratic demands, the OP appears to be the possibility of linkage between representative democracy and participatory democracy. As methodological procedure was used the case study of OP in Campinas from 2001 to 20011, comparing the administrations of two different political parties: PT (2001-2004), under the governments of Antonio da Costa dos Santos and Izalene Tiene, and PDT, with the consecutive term of Hélio de Oliveira Santos (2005-2011). We sought to assess whit this research if the communication actions used by different public administrations achieve the public interest adequately, encouraging popular participation

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

Depressão e apoio social percebido por mães de crianças hospitalizadas

This study was performed as a requirement of the final course in Nursing. The study is cross-cutting, in order to identify associations between socioeconomic factors, education, child hospitalization in the ICU or not, degree of depression and level of social support (material, affective, emotional, informational and positive social interaction) and how to identify subgroups of mother - child vulnerable. Constitute themselves as subjects, mothers of children 0 to 17 years, 11 months and 29 days in hospital after the second day of hospitalization in the pediatric unit of a State Hospital Interior Paulista. Data collection was initiated after obtaining the assent of the Research Ethics Committee, as well as signing the consent form. We used the following instruments to collect data: the data form for socioeconomic and hospitalization; Beck Depression Inventory and Medical Outcomes Study (MOS). We obtained the result that there is a strong association between availability and social support and income per capita and the degree of depression, but did not find an association between time and hospital stay and whether the child was admitted to the ICU or not. We conclude that it is necessary to establish treatment services from the patient’s family, plus an appropriate social service support to meet this big demand for mothers who need support

Índigo assessoria: um processo de criação de marcas sob a ótica das relações públicas

Este estudo tem como objetivo demonstrar que as relações públicas podem ser um diferencial no processo de construção de marcas. A partir deste posicionamento apresentam-se as atribuições do relações-públicas nesse processo que se dá principalmente em proporcionar uma visão ampla sobre elementos como a cultura e a identidade organizacionais, além de conseguir estabelecer, com maior criticidade, relacionamentos com seus públicos de interesse, segundo suas prioridades. Partindo, de um levantamento teórico sobre tipologias organizacionais, a visão fundamentada do planejamento de uma marca, as atribuições do relações-públicas neste processo, até chegar à descrição da criação da marca Índigo Assessoria, o trabalho propõe que as fases de construção da marca devam ser embasadas em estudos sólidos de relações públicas para se obter sucesso e relevância no cenário global atual

Concepções de graduandos de pedagoaia sobre sua formação ética e a relação com seu trabalho pedagógico

The Psychology of Morality is an area that has to be strengthened in the academic environment for social, political and scientific. The research of Jean Piaget (1932) on the development of moral judgments are the main sources for this area of knowledge, followed by studies of Lawrence Kohlberg (1981), Jose Maria Puig (1998) and others. This project intends to investigate and analyze the conception of the ethical training of graduate students of Pedagogy, Unesp, Campus Bauru, in order to see how these conceive their ethical, what importance they give to the subject and how to relate such training to the work that will develop with their students. Some research has shown a total lack of respect for the theories and concepts related to the issue by presenting a framework of moral indifference since graduation, space in which there is discussion about major educational theories. Through the proposed research is to analyze whether such a deficiency exists and educate future educators of the fundamental importance of its role in moral education and ethics of their students

Os desdobramentos e conflitos da criação do Parque Estadual Ilha do Cardoso sob a ótica do modelo GTP (Geossistema – Território- Paisagem)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Negatória de paternidade: uma análise sob a ótica do pai

Pós-graduação em Serviço Social - FCHS

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

A sobrevivência das culturas como prescrição ética para o planejamento cultural: um estudo conceitual

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Transporte público metropolitano nas regiões metropolitanas de Londrina e Maringá sob a ótica da mobilidade espacial

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Relação entre o ideal e o real: a efetivação do Projeto Ético Político do Serviço Social

Pós-graduação em Serviço Social - FCHS

Famílias e formação ética: a educação das crianças sob a ótica de mulheres

Pós-graduação em Serviço Social - FCHS

Análise da educação escolar sob a ótica bourdieusiana

There are several possibilities to understand the importance of school education, so this literature review article is to show through the sociological theory of Pierre Bourdieu that the school is not defined as a social concept of equalization, but a collaboration for the reproduction of structural society. And to be consistent with this action, the school tends to emphasize the hegemonic concepts, so that acts consciously or unconsciously on the aggregation of cultural heritage, imposed by the ruling class, ie, the layers of the corporate elite.

O preconceito como obstáculo à educação sexual: reflexões a partir de uma perspectiva ética

This paper developed a reflection about problems related to the establishment of ethical principles that guide the sexual education aiming at emancipation. Our theoretical framework is the Critical Theory of Society, in particular texts by T. W. Adorno on training, prejudice and education. It is understood that numerous difficulties are related to the achievement of an emancipatory education, and such difficulties are even greater when it comes to sex education since it is an issue that still raises irrational fears on educators, and is absent from the training they received. Following Adorno, it is understood that the current formation favors the development of subjects inclined to prejudice, and that an emancipatory sexual education involves a critique to the conditions under which such formation occurs and, at the same time, a continuous reflection about the relations between the desires and the social possibilities of their realization.