A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

Avaliação da toxicidade sobre Ceriodaphnia dubia das águas dos rios Atibaia, Jaguari e efluente tratado de refinaria de petróleo

Ensuring availability of quality water for human consumption causes becomes an increasing number of studies for the analysis of effluent before and after treatment, so that its release into receiving bodies do not cause significant changes in the river water and on the biological communities related to them. The biomarkers of toxicity have long been used to verify the potential toxic effluent and its correlation with the treatment efficiency of them. In this context, the cladoceran Ceriodaphnia dubia stands out because it is a benthic aquatic organism highly sensitive to environmental changes. In this study, to evaluate the interference of the release of treated wastewater of oil refinery in Rio Atibaia, we sought to determine the toxicity on population dynamics of Ceriodaphnia dubia microcrustacean in water samples upstream and downstream from the launch site, compared with samples from Rio Jaguarí at the point of capture by the company itself and treated effluent. We have studied the number of offspring produced in 10 replicates, each starting with a test individual of up to 24 hours for each sample and correlated the results with physical-chemical and microbiological tests performed by a laboratory technician. For most tests, the results indicate that the treated effluent gives sub-lethal toxicity to the microcrustacean, as delay the onset of the reproductive cycle of the same

Influência dos estados emocionais em jogadoras de handebol

Questions of psychological interference have been white of the researchers, that identify in the emotional states, a key precious and important in the fight to get a significant result in the esportivo context. The present study it raised questions of interest of sciences of the sport, objectifying to check the influences of the emotional states of players of handebol and its possible interferences in the esportivo income. We work with a qualitative research, leading given next to the athletes and commission technique of the team of handebol of Sorocaba; using questionnaires structuralized and halfstructuralized for the collection of data. All the gotten results had been represented graphically and analyzed front to the theoretical referencial of the area. These results in had shown them that inside of the searched universe, consequentemente exist some factors that intervene with the esportivo income of the majority of the athletes , affecting in a generalized manner the income of the team. In this way we have that it is not only enough to give attention to the physical training, technician and tacticians. It is necessary to give a special attention to the psychological factors of the athletes, so that in a competition they can relieve everything that that has condition to relieve. Finally, we more suggest deepened research inside of this area so that let us can better understand and take attitudes with regard to subjects as the Daily paymenstrual Tension and the question of the leadership, in the form of case studies. We also suggest an intervention of work of a psychologist of the sport acting next to team since the phase of definition of objectives until the ends of the championship.

Análise da estabilidade dimensional e resistência mecânica em bambu Guadua angustifolia pós-processos de tratamentos químicos e térmico

Nowadays, bamboo is being studied because of their strength properties according with their specific mass and speed of growth, which makes it an important alternative as a new resource that will help reduce pressure on forests and helpping them favoring the minimization of uncontrolled deforestation in many regions of Brazil. This study aimed, in general, to analyze physical and mechanical properties of the material with the divulgation of its potential for industrial application. To do so, in this research were determined in relation to the physical properties, moisture content, dimensional stability and the apparent densities and the mechanics and basic, just a tension parallel to grain, in order to observe the interference of various kinds of treatments (chemical, thermal and natural) on the strength and modulus of elasticity in this request. The species used was the Guadua angustifolia, a species native of Brazil. All tests were performed at Universidade Estadual Paulista - Campus Experimental Itapeva in the laboratory of Materials Properties. The methodology used for testing of moisture, density and tension parallel to grain were based on NBR 7190/1997 for the wood, and dimensional stability tests were based on much the same as in COPANT 462/1972 (South American) . The preservative treatments conducted followed the recommendation of each manufacturer. The values obtained in tests of physical properties were satisfactory especially with respect to density and dimensional stability analyzed by the coefficient of anisotropy, showed that, compared to wood, excellent quality for the shrinkage test, obtaining a coefficient of 1.2. With respect to parallel tensile tests to fibre results showed, in most cases, that test specimens with the presence of us have lower values of resistance and modulus of elasticity when compared with those without us. In the treatment of thermal-treatment there was an apparent treatment there was an apparent increase in...

Relações entre os acidentes de trânsito e a precipitação na área urbana de Rio Claro (SP)

Traffic accidents are considered a concern for both public agencies and for researchers that are seeking alternatives to reduce the number of deaths and incidents. Thus, the aim of this work was to compile a database of traffic accidents recorded for the 2° Sub-Grouping of the Fire Department of the city of Rio Claro (SP) during the years 2008 to 2010 and related to rain. The result allowed profiling of traffic accidents, recognize critical areas and correlate the rain as an interference factor in the occurrence of traffic accidents in Rio Claro (SP)

A percepção do preparador físico sobre o estresse no futebol: um estudo piloto

Studies on stress in the sport are broad and profound. However, we do not found approach to study the perceptions of trainers on the subject and how it influences the organization of training throughout the season. From this premise, the aim of this work is to verify that the perception of the trainer about stress and its influence on planning. To this end, we chose a qualitative research, through an open interview, carried out with a trainer for a professional soccer team as a pilot for future studies. The interview responses are consistent with the findings of the literature on the changes in the players arising from the interference of stress in the various dimensions. But it was also possible to identify the trainer interviewed pointed out that stress, especially during the competition changes the preliminary planning, therefore, modify the activities to be applied to players depending on the outcome of matches. This pilot study we subsidized the development of new questions that will be inserted in the continuity of the study

Projeto piloto sobre regeneração natural no mosaico de manchas de Calathea communis em mata ombrófila densa no Parque Estadual de Carlos Botelho, SP

O presente estudo foi desenvolvido no Parque Estadual Carlos Botelho (PECB), situado na Serra de Paranapiacaba, região sudeste do Estado de São Paulo, Brasil. Ocupa uma área de aproximadamente 37.000 ha e abriga um dos mais bem preservados remanescentes de Mata Ombrófila Densa. No trabalho em questão, foi relacionada a regeneração natural na presença e ausência de Calathea communis (Marantaceae), bem como avaliou-se a interferência dos ambientes de encosta e de fundo de vale sobre o número e diversidade de regenerantes. Para a escolha dos pontos de amostragem, cada um de 6 transectos (com cerca de 1 km de extensão) foi dividido em 20 frações de 50 metros, sendo então sorteados 10 pontos por ambiente topográfico. Das 120 parcelas que amostraram a regeneração (1X1m), 30 envolveram sítios de ocorrência com C. communis em ambiente de encosta, e 30 em fundo de vale. O mesmo se repetiu para as áreas com sua ausência (60 parcelas). Levantou-se os regenerantes, entre 10 e 150 cm de altura, divididos em três classes de tamanho: A (10-15cm), B (16-50cm) e C (51-150cm). Para a classe A, a amostragem foi feita, apenas, para a quantificação de regenerantes; para a classe B houve uma separação por morfoespécies; e para a classe C os regenerantes foram identificados em nível de espécie. Alguns parâmetros de estrutura de habitat foram avaliados para a caracterização dos microsítios: luminosidade, declividade, cobertura de dossel e porcentagem de cobertura de C. communis. Confirmou-se a interferência de C. communis sobre a diversidade e abundância de regenerantes, ficando as variações topográficas (encosta e fundo de vale) com influência secundária sobre sua distribuição.

Rafard (SP) e a cultura da cana-de-açúcar: considerações sobre a urbanização e as relações sociais

We intend to expose this paper a brief review about the social factors that include the capitalist system. Having the city of Rafard as our focus of study, we are going to analyze how agribusiness and migration have great political significance in this small town, and still are determining factors for socio-cultural training of its citizens, as well the formation and economic development of their own city. We are going to observe how a town with only 8.599 inhabitants is subjected to the laws dictated by capital through the interference of a large sugarcane agro industrial production unit present in its territory

Análise dos efeitos do fipronil (ingrediente ativo do Frontline) nas células das glândulas salivares de fêmeas de Rhipicephalus sanguineus (Latreille, 1806) (Acari: Ixodidae)

O presente estudo analisou os efeitos da substância química fipronil, ingrediente ativo do Frontline® (acaricida e inseticida), nas glândulas salivares de fêmeas em jejum e semi-ingurgitadas de carrapatos Rhipicephalus sanguineus. As fêmeas em jejum foram expostas apenas à concentração de 1ppm do composto e as semi-ingurgitadas foram expostas a três concentrações de 1ppm, 5ppm e 10ppm (foi utilizada água destilada como controle). Os resultados histológicos e histoquímicos revelaram ação significativa desse composto, alterando morfofisiologicamente o tecido glandular dos indivíduos em jejum e semiingurgitados. Nas fêmeas em jejum, verificaram-se mudanças morfológicas nos ácinos do tipo I, como aumento do tamanho e do diâmetro do seu lúmen. Estas mudanças, provavelmente, estejam relacionadas à função excretora, apontando para os ácinos I como sendo os responsáveis pela eliminação do sistema deste xenobiótico ao qual o parasita foi exposto. Naquelas semi-ingurgitadas, o composto não interferiu no processo de morte que, nestes indivíduos, é por meio de apoptose. Nas fêmeas semi, no entanto, o fipronil acelerou o processo de degeneração das glândulas salivares, que se intensificou (danos mais acentuados) à medida que aumentaram as concentrações do produto. Os dados aqui apresentados deixaram clara a interferência dessa substância no processo de ingurgitamento das fêmeas de R. sanguineus, o que conseqüentemente poderia refletir no seu processo reprodutivo, diminuindo ou mesmo cessando a postura de ovos e provocando menores perdas de sangue nos hospedeiros, reduzindo assim, a transmissão de patógenos veiculados por estas glândulas.

Qualidade de vida dos trabalhadores de enfermagem em UTI adulto: um estudo qualitativo

The quality of life of nursing professionals of character is relevant because the service involves every aspect of workers with personal, social and cultural, so that professionals can result in unproductive and emotionally shaken, and may influence the direct patient care.The aim of this study is to report the quality of life of nursing staff working in the adult ICU of a university hospital.Methodology will be applied to qualitative, through interviews with guiding questions, with the subject all the nursing staff of the Intensive Care Unit - Adult, located in Bauru State Hospital. The survey results were analyzed through content analysis proposed by Bardin. The interviews were divided into categories and subcategories in the sequence. In the category Defining quality of life - hidden connections got four subcategories: happiness, pleasure, interrelation and practice in nursing, which are directly related to the meaning of quality of life. What about the profession as interference in quality of life of nursing staff reached the category A profession in contrast with the quality of life - Connections Exposed that led to the division of four subcategories: proximity to death, absenteeism, double day / salary, shifts, ranking at work and work process. Finally, it concerns the improvement of the profession that can intervene in the quality of life of workers obtained the category Improving occupancy improving the quality of life - Connections to be built, which is subdivided into sub-categories: professional incentive, hierarchy and enhancement of the profession. These categories and subcategories showed significant and important aspects of quality of life of nursing professionals

Análise químico-farmacêutica de cápsulas de glimepirida

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Mapeamento geológico-estrutural e potencialidade econômica dos arredores de Jacutinga - MG

This monograph presents the data of geological mapping, structural and economic research of an area of about 230 km², in the outskirts of Jacutinga / MG, south of Minas Gerais State and adjacent areas of the northeastern state of São Paulo, in compliance with the discipline of Graduation Course of Geology at the Institute of Geosciences and Exact Sciences. It consists of Socorro-Guaxupé Nappe, developed in response to the collision of cratons Parana and Sao Francisco (630 Ma ago), with mass transit to the east, affected by the coexistence of a system pushes later, with convergence to Northwest, giving rise to the intricate area of interference of the two provinces. Locally there metasedimentary rocks of molasse basin of Proterozoic- Phanerozoic transition called Eleutério; Intrusive, equigranular and porphyroid granits, polyphase, and predominantly granodioritic migmatites Anatexia of structures with different neossomas predominantly granodioritic to granitic in Group Amparo, paragneisses arcosianos, greywacke, aluminous , calc-silicate, mica schists and migmatites of the aluminous migmatites and Itapira Anatexia of multi-phase, with neossomas predominantly granodiorite, with intercalations orthogneissic homogeneous granitic to tonalitic porphyroid composition of the Amparo. We tried to draw a geological map, semi-structural detail of the area in focus, with location of mineral occurrences economically viable operation. Furthermore, this study aims to train students in basic and applied geology, using techniques learned during the undergraduate course.

Estudo do efeito da classe de furação na resistência à fadiga em junta alumínio – fibra de carbono

This work performs a comparative study of fatigue life of riveted lap joints involving classes of drilling which adjustment is made with interference or clearance. For this study, representative specimens of this joints were manufactured with four rivets distributed in two rows. In this context, are presented the test matrix, the methodology employed in performing of the tests, the used mathematical modeling, and that methods that are the basis for the latter are described through the theoretical foundation. Next, are present the results obtained in fatigue tests and images of the region of failure of the specimens. Finally, are present some comments and conclusions related to the results obtained

Caracterização do grau de impermeabilização relativa das vertentes de uma bacia hidrográfica urbanizada: o exemplo do Córrego da Servidão - Rio Claro (SP)

The expansion and growth of towns affect the hydrology of watersheds included in the urban environment, impacting mainly the slopes and river channels. This interference can be in soil waterproofing, the runoff of rainwater, the extinction of surface drainage, the dynamics of flooding processes, etc. For studies concerning the hydrological behavior of watersheds, Remote Sensing techniques have been used to support the acquisition and analysis of data and also to generate new information from the integration of these data. In this context, the study aimed to characterize scenarios and conduct comparative analysis of urban occupation of parts of watershed the Córrego da Servidão, in Rio Claro (SP) and analyze the degree of waterproofing on the ground. With the support of the soil categories of waterproofing listed in Soil Conservation Service (S.C.S / USDA) this analysis was conducted, considering the scenarios of 1958 and 2006, through processes of interpretative analysis of panchromatic and color images aerofotogramétricas. The analysis, data integration and mapping of the watershed area were conducted in an environment of a Geographic Information System (GIS). Maps were obtained to characterize land cover in the watershed, showing the evolution of urban occupation, as well as indicating the densely built and waterproofed

Motivação em equipes de futebol e futsal: a influência do técnico

O comportamento de um atleta de futebol ou de futsal dentro de um jogo ou até mesmo nos treinos pode ser influenciado de diversas formas. Uma dessas refere-se às situações e condições impostas pelo treinador de uma equipe que facilitem ao atleta motivar-se, sendo este um fator bastante relevante para o sucesso da mesma. Com isso, propõe-se a idéia de que a oportunização de condições favoráveis à motivação seja indispensável. Em virtude da necessidade de tentar descrever e analisar a motivação e suas manifestações em equipes de ambos os esportes, o estudo vem analisar a influência do técnico perante seus atletas em relação à motivação das equipes tanto antes quanto no decorrer dos jogos. Este trabalho foi de natureza qualitativa com revisão bibliográfica, na qual será utilizado um questionário aplicado a uma amostra intencional composta por indivíduos atletas (total de vinte atletas) e técnicos (três) de futebol e de futsal, da cidade de Rio Claro, interior do Estado de São Paulo. Para a coleta, optamos pela abordagem direta, em períodos de treinamento, não levando em conta se antes, durante ou depois destes, mas apenas a possibilidade de coletar os dados. Constatamos que há interferência do nervosismo do técnico sobre o rendimento atlético e que a amizade do técnico com seus atletas e o conhecimento daquele é benéfico para o equilíbrio grupal.