O caso dos quatro quatros como uma possibilidade pedagógica para o desenvolvimento de competências e habilidades matemáticas

The teaching and learning of mathematics through alternative methods make Mathematics more enjoyable, accessible and meaningful. Through teaching resource storytelling the student becomes the protagonist of the construction of their knowledge. With the use of books and writings of Malba Tahan is possible to work with mathematics, as a curriculum component, fostering the development of skills and Mathematics skills in students. Thus, this study aims to understand which skills and Mathematics skills can be developed with the storytelling of The Case of the Four Fours in Basic Education. Through the telling of this story, students develop the skills related to the block / shaft Numbers and Operations, present in official documents, and other skills and mathematics skills

Bendito: a narrativa em fluxos transmídia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fundação Casa. a mútua descoberta da realidade do outro

In this paper we present a report of a project developed with young people who were in detention on the CASA Foundation, former FEBEM in Araraquara, in the period in which the activity occurred. Our goal with the project was twofold: that our presence at the Foundation supports the young people in that institution with leisure and social reintegration, and to enable students to make experience of new strategies for teaching undergraduate and citizenship training. The project developed there was entitled "The Art of Storytelling" and, and despite its catchy title, actually had a much less ambitious goal, which was not just enable artists to exercise the storytelling, but chiefly to raise awareness that our worldview and our inner lives are made up by micronarratives, which not only place us in the universe into which we belong and also creates our own identity. Having this perspective as a starting point and following the theoretical assumptions of Paulo Freire, for whom the learning process is interactive and based on the exchange of experiences, we held five meetings and the experience was enriching, both for students and for the Foundation´s youngs that took part in this activity.

O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

A contação de histórias no ensino de ciências: um recurso didático

The present study aims to analyze the contribution of storytelling as a didactic resource in science education. The stories represents effective indicators to challenging situations as well as strengthen social, educational and emotional bonds. The research reported here allowed to present new ways to work the contents of Science Education, using the stories as interaction capabilities between content and affection. Keeping this in view, this work objectives was to observe the story telling as a resource for Science Education as well as identifying, analyze and to ponder which meanings assigned by teachers to this technique, their frequency of use and difficulties encountered in carrying out the activity. By the means of qualitative research, this study collected through interviews and by observations of practice in the classroom by their teachers from a municipal school in Pederneiras-SP. We concluded that the activities in the classroom, with the children propitiated them an interaction with the scientific content in a playful and pleasurable way, playing an important role in the formation of a critical and creative individual

Internacionalização organizacional e cultura: as relações públicas no processo interno de mudança

The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

Narrativas audiovisuais nas redes sociais: o consumo como elemento de identidade na campanha da Panvel

Pós-graduação em Comunicação - FAAC

Novas mediações folkcomunicacionais a partir da narrativa transmídia

Cultural events are changing significantly since the arrival of Web 2.0, where the company now has the ability to interact with the content available on the Internet, and also produce their own channels of media content. Among the existing manifestations, stands out by a bias folk-communicational, content production Comics, which consists in the narrative reconstruction of existing audiovisual products, making the author of the new work in an agent folkcommunicational. This article presents new perspectives on the issue, proposing a new reading of the mediations folk-communicational from transmedia storytelling.

Material didático para alunos surdos: a literatura infantil em Libras

The storytelling is central to the early literacy of children, part of the objectives for the entire kindergarten. The story circle or storytelling is important and helpful in cognitive and emotional development of children, including the ones with disabilities. Seeking communicational accessibility, the aim of this work is to make the book "O Penuginha" by Luiz Vitor Martinello available in LIBRAS (Brazilian Sign Language). To facilitate the achievement of this objective, it was considered appropriate to develop a descriptive study following the methodology of qualitative research, to search for literature on how learning takes place in the Portuguese language by deaf students. This study resulted in a DVD with video recordings, the translation of the book "O Penuginha" in LIBRAS and the narration of the book in Portuguese. Therefore, this research is relevant because the paradigm of the twenty first century is the inclusion of all people in different scenarios and the school is one of the first places where the removal of barriers is essential.

Sobre o caráter histórico dos efeitos de realidade no jornalismo

Since journalistic report is subject to certain pre-coded forms of narration, so that the recognized journalistic discourse is subject to a specific and standardized way of narrating the events, in this article, we will discuss the historical status of reality effects engendered narratively by news stories. Over time, although the use of reality effects is constant in news, the narrative techniques that harbor these effects have changed. In different historical periods, different narration codes had assumed the role of making the journalistic stories more credible. As material of analysis, we will show certain narrative techniques linked to reality effects used by magazines such as Revista da Semana (1900-1958), O Cruzeiro (1928-1975) and Manchete (1952-2000). Each one of these used certain storytelling techniques that have been abandoned in subsequent periods and that show the historical status of reality effects linguistically constructed in journalism.

Mídia e desenvolvimento social no documentário transmídia

The genre documentary in itself characterized by citizen emancipation from the content discussed in his works. Termed as images of the people by Jean-Claude Bernardet (2003), the documentary is gaining traction in social development when added to citizen participation offered by transmedia storytelling. This study presents the results obtained from a literature search, the film analysis and experimentation supported in quasi-experimental methodology, results that support these conditions. Hopefully, from this discussion, consolidate the systematic development of transmedia documentary works in new media ecology and that maximizes the role of journalism by a traditionally audiovisual platform, now with other strands to the representation of the news.

A estética da imagem na TV digital

This text reflects on the techniques and the process of image production and its artistic composition to digital television in high defini- tion, whereas the 4:3 and 16:9 formats will exist until shutdown of the analog signal. Within this period, consumers of television programming that have analog receivers will continue to see the images in 4:3 format. That fact determines that the productions in high definition, while capturing images with larger viewing area and have high contrast ratio (>1000:1) must be main- tain the elements of visual storytelling within the smallest area and with the contrast ratio of the analog tv (30:1), at the risk of distorting visually the messages produced by the directors.

A narrativa transmídia como proposta metodologia para a educação de ensino médio: um modelo aplicado

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

A contação de histórias como recurso facilitador do desenvolvimento do juízo moral de crianças da educação infantil

Pós-graduação em Docência para a Educação Básica - FC