A atuação das Relações Públicas no Marketing Político

This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to marketing, its origin, tools, strategies, starting for the main types of marketing. In the end, we discuss the relationship between political marketing and public relations. Public relations trace a new path and a new opportunity for performance across the political marketing, and the chances for working at election time, at an earlier stage and later, the politician should think about maintaining their image as well as a way to generates credibility in an upcoming campaign

O empreendedor possível na cafeicultura de Ribeirão Preto: Joaquim da Cunha Diniz Junqueira (1890-1915)

Pós-graduação em História - FCHS

Diagnóstico físico-ambiental em planos diretores: um relato de experiência

The Urban Plans are technical and politician tools and their elaboration must have citizen involvement. Thus, several aspects must be taken into account while preparing it including both technical and communitarian urban development besides environmental and sanitation features. The paper aim is to present the applied techniques and to discuss the results obtained from physical and environmental diagnostic made to prepare Rio Claro and Iracemápolis Urban Plans. From the presented experiences it was possible to identify adequate technical proceedings as well as to verify general problems that can emerge during Urban Plan diagnostic phase.