Bulas e Cartelas de Medicamentos: Possíveis soluções de leiturabilidade através do Design Gráfico

The package inserts for drugs represent the main source of written information provided to patients, but the deficiency in the page layouts of informational texts (readability), the excess of information and use of techno-scientific language hamper the effectiveness of communication between the author (manufacturer) and player (patient) in addition to the physiological conditions of patients are often elderly. This article discusses these issues from theoretical predictions, and proposes solutions to the adequacy of information graphics package inserts of drugs and facilitating the identification of drug cards.

A iteratividade: do melodrama à narrativa audiovisual sob demanda

The repetition should be understood as the property of mass cultural products, originated from the need to minimize the dispersion of the audience in their enjoyment. Based on this assumption, this paper measures the rate of iteration manifested in the scripts of the following serial fictions: Duas Caras, A Grande Família and House of Cards. Established itself as a method of scene analysis proposed by McKee (2008), questioned whether the lack of classical education of the public and rescued the forms assumed by repeating the melodrama, romance-serial and dramaturgy: asides, monologues, confidences and planar scenes. The proposal was applied in two scripts for each of the aforementioned productions. Considering the data collected, it appears that there was reduction in repeat products offered on demand thanks to the possibility of handling the flow and the attention given receptor.

MicroRNoma do carcinoma de pâncreas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise da fragilidade natural do sítio urbano de Piracicaba (SP)

This research aims to analyze the natural fragility of Piracicaba Urban Site, through the analysis of a letter of Fragility Potential obtained through the data crossing the geomorphological cards, Pedologic Slope and use and occupation of the land to be developed during the project. The methodology to be used is that proposed by Ross (1990, 1994) together with the guided ideas Anthropogenic geomorphology, so that the man-made conditions of modification of the relief can be inserted in the final analyzes. The results showed that the Córrego do Enxofre Basin has high fragility of values, it is not a rich area for human occupation

Formação de professores de matemática da educação superior e as tecnologias digitais: aspectos do conhecimento revelados no contexto de uma comunidade de prática online

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Acompanhamento da dinâmica do uso do solo em uma bacia hidrográfica no Município de Botucatu (SP) por meio de geotecnologia

The increasing expansion of agricultural activities, without considering the potential and limitations of soils is a potential source of environmental degradation. Thus, the present study assessed the variation of use and occupation in 49 years, between 1962 and 2011 scenarios of watershed of São Caetano - Botucatu (SP). geoprocessing techniques were used in this study. In a Geographic Information System (GIS) - IDRISI – it was integrated information from IBGE digital cards, scale 1:50,000, plus aerial photographs (1962) and satellite images LANDSAT - 5 (2011). In the study area, we can view the progress of the urban area, which in 1962 was not present in the watershed. In 2011, the urban area occupied 21.37% of the total area. Even with this breakthrough occurring in the period of 49 years, there was an increase in the area of natural vegetation, which once occupied only 12.33% of the area (1962), and in 2011 represents 25% of the total area of the watershed, showing an increase in awareness on the importance of preserving nature. Thus, we can conclude that the analysis tools based on GIS enabled us to analyze variations in space and time and to propose alternatives to the correct use and occupation of land.