O desejo e a indústria cultural no processo de subjetivação: diálogo sobre o corpo na educação física escolar

We analyzed the Cultural Industry and impositions for manners of production of capitalism in subjectivity, exposing the subject to alienated fragility. Because, the consumption doesn't just refer to the contemplation of images for subjects, but also about identification that subjects can have about images. The contemporary society is composed in individualist adoration by self, demanding pledge and self-control to reach the wanted body and idealized spread by media, disseminating idea of corporal pattern. So, we understood that the school physical education, being the field of knowledge of cultural corporal, has as function, also, to act as intercessor in relationship with media, above all when worked with pertinent subjects to corporeality contributing so that student, through exercise of critic, transform the society. Therefore, the educators need to extrapolate hesitation front media and make critical use of formative and informative possibilities, on consumption and impact on the body.

Direito à soberania alimentar e ao patrimônio cultural: perspectivas para uma alimentação identitária

Pós-graduação em Direito - FCHS

O Guarani: produto cultural midiático

Pós-graduação em Letras - IBILCE

Currículo, Infância e Educação Corporal: Fundamentos na perspectiva histórico-cultural e orientações no campo da interdisciplinaridade

Pós-graduação em Docência para a Educação Básica - FC