36 resultados para Tutorial audiovisual


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This article is based on research which has been developed in partnership with Unesp TV, a university TV broadcast station of the Universidade Estadual Paulista Julio de Mesquita Filho, Bauru campus/SP. The study aims to identify convergent and divergent aspects in the design of audiovisual journalistic content for TV and other media such as the internet and mobile communication systems. The results presented here are the considerations obtained from the first stage of the research. In this phase, the basic steps which should guide the design of the content to feed broadcasting time are outlined, as well as the online audiovisual news broadcast and business management of a TV station, compared to the model which has been followed by internet TV broadcasters.

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Despite the theoretical advances that have discredited the notion of “faithfulness” regarding the adaptation as an intermediatic phenomenon, it still insists on coming up. Capitu, a mini-series shown by the Rede Globo network has been regarded as “unfaithful” to the novel Dom Casmurro. It is a perfect example for this article of the perception of the audiovisual language resources that work as valid analogies to Machado de Assis’ novel, indicating the misconception that underlies the notion of “faithfulness”.

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The repetition should be understood as the property of mass cultural products, originated from the need to minimize the dispersion of the audience in their enjoyment. Based on this assumption, this paper measures the rate of iteration manifested in the scripts of the following serial fictions: Duas Caras, A Grande Família and House of Cards. Established itself as a method of scene analysis proposed by McKee (2008), questioned whether the lack of classical education of the public and rescued the forms assumed by repeating the melodrama, romance-serial and dramaturgy: asides, monologues, confidences and planar scenes. The proposal was applied in two scripts for each of the aforementioned productions. Considering the data collected, it appears that there was reduction in repeat products offered on demand thanks to the possibility of handling the flow and the attention given receptor.

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Pós-graduação em Educação - FFC

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Pós-graduação em Comunicação - FAAC

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)