Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Análise da viabilidade de motorização elétrica do soprador no ciclo regenerativo da unidade de craqueamento catalítico fluidizado em uma refinaria

One of the biggest environmental problems of today is the climate change. Experts affirm that this global warming is related to the greenhouse effect. Its causes are directly related to human activity, especially the use of fossil fuels. In this context, companies around the world are challenged to improve energy efficiency in order to reduce the environmental impact and work toward the so-called tripod of sustainable development that focuses on the social, economic and environmental aspects of a business strategy. The first step a company can make in this regard is to conduct an inventory of emissions of greenhouse gases (GHGs). The reduction of GHG emissions in a refinery can be achieved by replacing steam turbines with electric motors to drive big machines, this reduction is achieved by relieving the steam consumption for electric power available or purchased. An important aspect associated with the reduction of GHG emissions is the best performance of the Energy Intensity Index (ERI). The objective of this study was to analyze the feasibility of the blower motorization in the regenerative cycle of a fluidized catalytic cracking unit at a specific refinery. For development work, two methods were used, the initial screening and optimization scenarios with the help of software Butyl. The results indicate that after a certain cost of natural gas this substitution becomes favorable. In addition, there is a large reduction of CO2 emissions avoided by burning fuel

Proposta de desenvolvimento de um setor de fomento à padronização de processos em uma empresa de usinagem

The industries face increasingly fierce competition, so that differentiation becomes more and more difficult. In the case of the branch of machine tool industries this scenario is aggressive, those firms face competition from around the world, which have good quality and low price. This paper aims to propose the creation of a department to promote standardization in a company of special tools. The goal was achieved from survey of theories and applications of quality management, knowledge management and standardization, done by scholars in these areas, which added the use of qualitative study resulted in a proposal that contained not only the creation of this department as possible approaches that can be applied by him. This work is limited to the study of a company that manufactures special tools of the state of São Paulo, which despite its small size and limited number of employees, also presents common situations to other companies in the field, especially with regard to the behavior employees, and present good practices that can be implemented by any company

Projeto de mapeamento do lead time de uma empresa multinacional do ramo sucroalcooleira: estudo de caso

Facing the competitive current market, increases the growing managerial commitment to minimize the frequent occurrence of service failures that characterized the past. Given the fact that the supply of a product in the correct location and on time, undamaged and correctly billed market requirement becomes framed the present work. Based on a case study, supported in parallel bibliographical references in the literature in a company of sugar and alcohol sector, the survey aims to measure and evaluate the real-time delivery from suppliers in order to ensure the best level of service to the company in question by suppliers, by reducing idle time of delivery, since the control system does not supply the pre-established and / or observed above, thus obtaining a better management and supply of replacement material. To assist the work, developed a project in the company in question in order to analyze and identify applications of concepts of lead time along the supply chain through an exploratory study in order to provide a beneficial outcome to the company through monitoring and performance of its suppliers, which will enable an aid to future decision-making

Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process

Justiça do capital: violência estrutural nas relações de trabalho dos eletricitários em Minas Gerais

Pós-graduação em Serviço Social - FCHS

Atmospheric pollutants in São Paulo state, Brazil and effects on human health – a review

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Processo de renovação do auto de vistoria do corpo de bombeiros

This work deals with the stages of the process of renewal of a Notice of Inspection of Fire Department (AVCB) set of structural measures, technical and organizational integrated to ensure the building an optimum level of protection in the security segment fire and panic according to the laws of fire safety standards. The work presented all the literature about the process, their justifications to force deploy in a company to fire safety, the benefits that this standard offers, the facilities in a company that has a AVCB and the great importance in society, presents some examples where there contained the fire safety regulations and their unhappy outcomes, difficulties encountered, examples of how to proceed, step by step and the lesson that this process requires great care, dedication, professionals with the required knowledge and severity to completion

Diagnóstico do nível de maturidade do processo de desenvolvimento de produtos: um estudo de caso em empresa calçadista

The process of product development (PPD) is a strategic factor in which companies seek to identify consumer needs. The relationship of the practices adopted, tools, techniques, among others, can determinate the maturity level of the company in this process. The purpose of this paper is to understand and diagnose the level of maturity of the PDP in footwear segment industry. For the case study, a company inserted into one of the largest poles of women’s footwear in Brazil, located in Jaú, São Paulo State, was researched. The diagnosis is based on the maturity levels of the unified model, reference in the process of product development, proposed by Rozenfeld et al. (2006). The application of the model assisted to diagnose the current maturity level of the company in this process, providing useful information to achieve higher levels of maturity in the PDP.

Uma história que não tem fim: um estudo sobre a fantasia literária

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desmistificando o marketing de guerrilha no terceiro setor: o papel do relações públicas

This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues

Processo de renovação do auto de vistoria do corpo de bombeiros

This work deals with the stages of the process of renewal of a Notice of Inspection of Fire Department (AVCB) set of structural measures, technical and organizational integrated to ensure the building an optimum level of protection in the security segment fire and panic according to the laws of fire safety standards. The work presented all the literature about the process, their justifications to force deploy in a company to fire safety, the benefits that this standard offers, the facilities in a company that has a AVCB and the great importance in society, presents some examples where there contained the fire safety regulations and their unhappy outcomes, difficulties encountered, examples of how to proceed, step by step and the lesson that this process requires great care, dedication, professionals with the required knowledge and severity to completion

Avaliação de um programa de preservação auditiva junto a um batalhão do corpo de bombeiros

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Influência dos fatores organizacionais no sucesso de projetos no setor automotivo

Pós-graduação em Engenharia de Produção - FEB