Som livre: trilhas sonoras das telenovelas e o processo de difusão da música

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Síntese otimizada de sistemas de cogeração e dessalinização

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A circulação do discurso da Amway: do controle à prática discursiva

In this paper, we intend to contribute to the debate about the circulation of the discourses. To do that, we analyze aspects regarding the circulation of Amway's discourse, a North-American network sales company that has been working in Brazil for a while. Precisely, we analyze the conditions of this circulation at the time it was more intensively, ie, in the 90s, when there were thousands of people in several parts of the country selling the company's products or consuming them. This study has been based on French Discourse Analysis with focus on both Michel Foucault's insights on the control mechanisms of discourse and Maingueneau's reformulated notion of discursive practice. The analysis reveals that Amway's discourse displays features of a doctrine, and, as a discursive practice, it cannot be conceived of as separated from the subjects who convey it, nor from its hierarchical organization, nor from the events that the company promotes and those which are promoted under its name. In these terms, the analysis shows how the discourse is not only a set of texts, but also concerns to the institutional network related to the social group that the enunciation of discourse presupposes and makes it possible.

Regiões de procedência de abacaxi para a Ceagesp de São Paulo e análises qualitativa, comparativa e das causas da valoração dos frutos

Pós-graduação em Agronomia (Horticultura) - FCA

Leitor contemporâneo: os livros mais vendidos no Brasil de 1966 a 2004

Este trabalho procura examinar o que o leitor brasileiro contemporâneo lê, com o propósito de explicar as razões que levam esse leitor a realizar suas escolhas. Nesse sentido, portanto, o objetivo central do trabalho será examinar o perfil desse leitor brasileiro. O levantamento dos dados para estabelecer o corpus da pesquisa foi realizado por meio do registro das listas de livros mais vendidos, publicadas em dois jornais brasileiros. O primeiro jornal fonte da pesquisa foi o Leia, periódico mensal que circulou no território nacional durante o período de abril de 1978 a setembro de 1991. O segundo, foi o Jornal do Brasil, diário carioca que publicou listas dos livros mais vendidos no Brasil a partir de 1966 até o mês de dezembro de 2004, data de encerramento da pesquisa, em caderno destinado à leitura. Como o segundo jornal interrompeu a publicação das listas dos mais vendidos durante o período de fevereiro de 1976 a abril de 1984, propusemos uma fusão dos dados dos dois jornais de forma a cobrir um período que compreende os anos de 1966 até 2004. A base teórica a partir da qual se estabeleceu o exame do perfil do leitor brasileiro foi a semiótica da escola de Paris. Para o tratamento da questão da leitura elegeu-se o exame das manifestações da enunciação no discurso, as projeções do enunciador e do enunciatário e o tratamento das paixões. Foram observados em cada um dos textos do corpus como essas categorias enunciativas projetam-se em cada um dos textos mais lidos pelos leitores brasileiros e, posteriormente, como, nas listas dos livros mais vendidos, esse leitor manifesta-se como enunciador. Para tanto propôs-se a contraposição entre o ethos do enunciador-leitor das listas e o pathos do enunciatário dos discursos de leitura. Uma vez que o corpus da pesquisa revelou um crescimento na opção pelos textos de auto-ajuda, foi examinada a questão específica... (Resumo completo, clicar acesso eletrônico abaixo)

Seleção de motobombas para o setor sucroalcooleiro

This work has the purpose to explain how the sugar and alcohol sector works, detail all the processes which uses pumps and assist in the selection and specification of pumps attached with engines, that will make part in important industry processes in the manufacture of sugar and alcohol. A bibliographic revision about the working of sugar and alcohol sector and about pumps were made to help the analysis of a case. This case had the purpose to analyze the selected pumps that were part of a initial project of an industry which aimed a future expansion. The pumps that were selected to made part of the initial project were over dimensioned and were operating out of the best performance point, making the pumps inefficient because the expansion didn't happened. The solution was to select another pump with bigger performance and less power consumption to have a decrease in the energy consumption and in the operational costs of the industry and using the extra electric energy in the industry or selling it

Análise das centrais de triagem do programa de coleta seletiva da cidade de São Paulo - SP

Among numerous studies about the selective collection of solid waste and cooperatives of recyclable materials, this research aims to contribute with the study of these problems from the geographic space. As the world population increases, the issue of solid waste becomes increasingly worrying, due to new consumption patterns that create larger amounts of waste, especially in the urban centers. The recycling appears to be the best solution for this problem since most materials that are currently sent to landfills would become raw material for new products. The Triage Centers performs an important role in this process because they are responsible for sorting, packing and selling the materials arising from the selective collect, so it is necessary to analyze the places where these steps are performed. This study intend to examine the location and distribution of these enterprises in the city of São Paulo in order to provide support for the mitigation of impacts, both environmental and social, from their location, as well as provide support for the expansion of selective collection program in the city. The choice for studying this area was due to the curiosity of investigating the inefficiency of the recycling program in the city of São Paulo, which currently recycles about 1% of all household solid waste collected. Therefore, from a historical survey of the city's recycling programs, technical visits, interviews with responsible agencies and also analysis of the Triage Center's frameworks based on the guidelines from the municipal legislation, it will be evaluated the problems faced by the program for its expansion

Trailer: análise da linguagem utilizada por esta peça publicitária cinematográfica

This final project intends to discourse about the cinematographic publicity piece that is the trailer and its main features. Its relation with the publicity is studied so we can understand how this relation occurs, once the trailer is found in between the cinema and the publicity. The trailer features are exposed, such as the persuasive features, so it becomes evident the importance of studying this advertising tool from a broad perspective. In addition, we seek to determine its aesthetics, its compositional characteristics and their relevance in movie marketing. The paper discusses briefly about the universe of the movie marketing, as a way of situating the trailer as a tool in a set of publicity techniques that help in selling movies. A case study is conducted, involving the analysis of 5 trailers from different categories of gender, in order to capture the essence of the overall trailer, such from the persuasive perspective as the audiovisual perspective. Finally the is the addition of a current universe of characteristics that can be found in the contemporary trailers, grounded by theorists and film scholars that accompanied the evolution of this advertising tool

Negócio de artesão: empreendendo no artesanato pessoal

Negócio de Artesão: Empreendendo no Artesanato Pessoal is a blog about entrepreneurship for craftspeople. The present work comes to help in the formation of the artisan, bringing material for study on business, experts and organizations who understand the subject show up to talk about several topics in a simple, concise and relaxed way. Moreover, we also want to tell the story of people who already undertake projects, and supplement their income by selling products they make, humanizing the testimonies. The overall goal is to generate interest for the entrepreneurial activity in people who do handcrafts or who want to start doing it. Thus, people who once used to handcraft just as a hobby can now find a way to supplement their income. The specific goals are: to encourage people to think of a business of their own; stimulate the creative industries through the blog; contribute to the formalization of the artisan; stimulate the exchange of knowledge among artisans; to spread the work of artisans. The methodology used for this project was exploratory research, using bibliographical and desk research, in addition to interviewing and direct and indirect documentary techniques. The method used was the deductive approach, as the methods of procedure used were the historical and comparative ones. As a result, we have the blog named Negócio de Artesão, which can be used both to inform the reader about how he can conceive their enterprise and to be able to make money from their work

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

Utilização do cavaco de madeira como combustível alternativo para a produção de vapor de água em uma caldeira aquatubular com grelha fixa do tipo PIN HOLE

The steady increase in the price of oil and its derivatives, carbon credits, the concern with the environment combined with the precipitation of rain water and lack of water resources that Brazil has suffered in 2014 caused a migration of participation sources of energy in the Brazilian energy matrix. The hydropower sector suffered big drop at 2013 and is suffering so far, contributing thus to the generation and cogeneration of thermal energy using renewable energy sources such as: sugarcane bagasse, wood chips, rice husks, among others. The selling price of the electricity market reached the level of R$ 807, 00 MWh in January 2014 (Source: ANEEL), heating the Brazilian thermoelectric sector. Although thermoelectric use in bulk water as vaporizing fluid to produce electricity and use in various processes, water reuse plans have become an important factor in these industries. The increased use of biomass has been the bagasse which is allied to the sugarcane sector, strong market in Brazil, and consists basically use the rest of sugar cane, sugarcane industries that would play out. The sugar and ethanol industry is very unstable and only lasts for 6-8 months a year, and the remaining time in the period known as between crop that corresponds to the planting and harvesting of sugarcane and then enter the period of vintage which is the constant cane harvesting and crushing it. This instability of the market and the thermoelectric idle period leads the thermoelectric industries to seek other sources of renewable energy, such as wood chips (pine, Eucalyptus, Orange), rice husk, sorghum among others, to not be dependent on alcohol sector. The present work aims to study the use of wood chips as an alternative biomass for burning a fuel that essentially uses bagasse, the thermoelectric in question consists of two boilers that produce together 350 t / h ... (Complete Abstract click electronic access below)

Mudança política no Paraguai e as relações com o Brasil: o caso da renegociação do Tratado de Itaipu

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desempenho produtivo e econômico do consórcio de cafeeiro arábica e nogueira-macadâmia

The objective of this work was to evaluate the productive and economic performance of Arabica coffee and macadamia nut intercropping, under rainfed and drip-irrigation conditions, as well as the financial viability of treatments in three coffee price scenarios. A completely randomized design was used, with six treatments (rainfed sole coffee, irrigated sole coffee, rainfed coffee-macadamia nut intercropping, irrigated coffee-macadamia nut intercropping, rainfed sole macadamia nut, and irrigated sole macadamia nut) and ten replicates. The productivity, the area equivalency index, and the economic outcomes of the treatments were evaluated in three coffee price scenarios. Drip irrigation and intercropping increased coffee and macadamia nut yields, in comparison to rainfed monocultures, and generally promoted the same productivity as the coffee irrigated monocultures, as well as higher productivity than the macadamia nut irrigated monocultures. The combined use of intercropping and drip irrigation promotes land-use efficiency 5-fold greater than the averages of rainfed monocultures. Irrigated intercropping promotes higher profitability and faster return on investment, making it a viable alternative, especially in periods of lower coffee prices.

Análise estatística de parâmetros elétricos em usinas sucroalcoleiras do centro-oeste paulista

The industry of sugar cane has become an important contributor to the generation of electricity in Brazil. Currently there are 434 sugar and ethanol plants operating in the country, 23% of the total export electricity to the National Integrated System (SIN), the state of São Paulo has 182 plants and 30% of them export energy to the SIN. The objective of this study is to compare parameters of electrical efficiency in the sugar and alcohol industry. For the study, three plants localized in the midwest region of Sao Paulo state with great potential for production and exporting bioenergy were chosen. Five energy analyzers LANDYS + GYR SAGA were used for measure the electrical parameters. The variables studied were energy consumption (C) and power factor (PF). For the statistical analysis it was adopteda randomized block design in a factorial 3 5composed of three companies and five sectors of energy consumption,in which: reception(1), milling (2), boiler (3), supporting activities / juice treatment (4), and distillation (5), totaling 15 treatments. Each group comprised 192 repetitions (48 hours 4 measurements per hour). It was concluded that there is no interest for the plans to fix the FP and reach a value 0.92, which is considered the ideal power factor.This,because the plants generate their own energy and are not penalized. Regarding the energy consumed, all sectors had significant differences. When comparingsector to sector, the plant called USB showed no significant differences in sectors 1 and 3, and the plant USC, in sectors 1 and 4. Considering the production units of this sector and selling power this type of evaluation is essential to perform this analysis, since the analyzed sectors are most important in the production of sugar and ethanol, and analyze and monitor these parameters, use and consumption energy can provide a greater supply of energy to be commercialized.

Viabilidade econômica da venda de energia elétrica em cogeração sob condições de risco: um estudo de caso

The availability of the electrical energy, in sufficient quantities and in competitive prices is a crucial factor to the economic development. The trade-in of the excess electrical energy produced in a system of cogeneration can be seen as an alternative to the creation of an additional source of revenues for ethanol power plants sector, besides contributing to the complementation of the Brazilian electrical headquarter with renewable sources. The objective of this study was to evaluate the economic feasibility of the implementation of a cogeneration electrical central using the excess of sugar cane bagasse and selling the excess of electrical energy with prices of the market. An ethanol power plant located in the state of Sao Paulo was used to this study. It was used the case study methodology, evaluating the potential of the investment under the viewpoint of the Net Present Value (NPV), Payback and Internal Rate of Return (IRR), and complementing the results of the Accounting Results (AC). It was created three alternative scenarios to reflect the level of the risk of every studied situation: the most likely, an optimistic and a pessimistic, each one with its assumptions. The Monte Carlo Simulations was used to insert the elements of risk to each scenario. The results showed that the project is feasible in all NPV scenarios. And the Payback and IRR analysis confirmed these evidences. The valuation with the AR showed that the project is most risky at the pessimistic scenario, but is feasibly in the most likely and the optimistic scenarios. It was concluded that the project is economic viable. However, the economic viability shown in the results is based on the maintenance of the future prices on the levels of the historical prices used in the analysis.