A semiótica da cultura nas abordagens socioculturais da organização do conhecimento: uma análise teórico-conceitual

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Pragmatismo e Semiótica de Peirce na organização da informação

Semiotics, as well as its theoretical root, Pragmatism, are associated with the figure of the logical and the American philosopher Charles Sanders Peirce (1839- 1914). Between Pragmatism and Semiotics, there is an embryonic link, and this connection should not be ignored when reflecting on their theoretical contributions the Information Science and, specifically, to knowledge organization. Initially, the relationship between Pragmatism and Semiotics of C. S. Peirce is explored. Subsequently, two contributions of Peirce, both fundamental to understand some aspects of the organization of information and knowledge, are carefully discussed.

Semiótica do discurso científico: um estudo sobre novas perspectivas para a análise documental de conteúdo

Greimas Semiotic offers procedures for the analysis of different types of texts and discourses. For this reason, this study aimed to analyze the production of sense from scientific discourse, explained by Greimas Semiotics and Generative Sense Course, seeking to develop a new perspective on the identification of aboutness in Documentary Content Analysis and Information Science. The method used was exploratory and bibliographic review. Results show that the analysis of scientific discourse contributes to the identification of aboutness in Documentary Content Analysis, using Greimas Semiotics and Generative Sense Course.

Algumas contribuições da perspectiva filosófico-semiótica de Peirce para a análise de assunto

In the context of current scientific studies toward Information Science and Semiotics, this study highlights that Semiotics is relevant to the field, since that signs are interpreted in different ways by each person primarily when they arise from the interpretation of documental analysis, maintaining large amplitude and diversity. In this sense, Semiotics can furnish support for several areas since it focuses on elements which enable the understanding of the phenomena, in order to guide an adequate theory about the concerns pointed by research on information and knowledge organization. This study aims to present a theoretical reflection about the subject analysis from Peirce’s philosophical-semiotics approach. Thus, this study presents some relations and contributions of Semiotics on issues involving subject analysis as well as concepts of habit, experience, representation and types of signs generated in the process.

Os contributos da semiótica para o desenvolvimento do pensamento jurídico dos séculos XX e XXI: possibilidades de abordagem das problemáticas de positivismo e o pós-positivismo a partir da semiótica jurídica

Pós-graduação em Direito - FCHS

Estabilizações e mudanças na composição semiótica da imagem de Cristo: o cruzamento entre sagrado e profano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

De Propp a Ricoeur: origens e impasses da semiótica narrativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Semiótica e administração: a comunicação e o relações-públicas como forma de gestão

This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career

Semiótica e poética na poesia pastoril de Virgílio: o recurso da figuratividade

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A organização e seus relacionamentos: uma abordagem semiótica do conceito de público

The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition

Crítica em perspectiva semiótica: o caso de Barbara Heliodora

This research aims to analyze, based on the theories of French semiotics (or greimasian), the development of the critical text by Barbara Heliodora and drama criticism, a very popular genre in journalism and therefore of great relevance for scholars in the area. The corpus of this research will analyze nine texts by the author, giving priority to her early career (texts from 1957, 1958 and 1962) and her most recent texts (two from 2007 and one from 2010). The choice for greimasian Semiotics is justified because it is a methodology that provides all the necessary elements for interpretation of textual content and its relationship both in the business of the theater and journalism

O fantástico em Coraline: uma análise semiótica

The English writer Neil Gaiman has a varied background in various genres of literature and comics. His novel Coraline (2002) was considered a bestseller and received numerous adaptations, including versions for the comics (U.S., 2008, illustrated by P. Craig Russelle) and for a musical off Broadway (USA, 2009). The object of analysis chosen for this research was the adaptation of Coraline for film, Coraline (U.S., 2009), stop motion animation directed by Henry Selick. In the eyes of the general public the film stands out for being an engaging animation. Under a closer look, Coraline becomes a valuable object of study that incorporated the technique of stop motion at the same time that modernized the fantastic genre, usually directed to children and youth, but in that case, reaches many audiences. The objective of this research is to analyze the animation based on theory of origin greimasian, focusing on the narrative that constitutes the fantastic genre in order to infer the regularities of genrer and the specificities of audiovisual product

Imagem e comportamento do vampiro contemporâneo: uma análise semiótica

O presente trabalho propõe discutir as produções literárias contemporâneas sobre a temática do vampirismo. Este estudo se fundamenta em análises de textos por meio da observação das práticas discursivas que os constituem. Tomando como corpus os romances Crepúsculo e Lua Nova de Stephenie Meyer, as observações partem dos pressupostos teóricos da Semiótica Discursiva e da Análise do Discurso, aos quais são incorporados estudos sobre cultura, sociologia e identidade. Parte-se do princípio de que o discurso é produto da cultura e, desse modo, incorporam-se a ele fatores históricos e sociais. Por essa razão, torna-se importante examinar os elementos dialógicos e intertextuais dos textos anteriormente apontados em relação às outras produções que tratam do mesmo tema e de outros possíveis, encontrados no corpus. Assim, busca-se compreender primordialmente os mecanismos fundamentais que tornam o texto um objeto de comunicação e de significação

O processo de compreensão de texto de ficção científica na década de 30: Admirável Mundo Novo à luz da teoria semiótica

This paper is result of an analysis of the Brave New World by Aldous Huxley, made based on the perspective of discursive semiotics. For both, the elements of the generative course of meaning were applied, particularly those in works of Barros (2001) and Fiorin (2000). In view of that each of the three levels (elementary, narrative and discourse) of semiotics approach are considered capable of independent descriptions, we sought through the (re) construction of meaning of specific parts of the work and also the relationship of its thematic route with the time it was composed, found that, as a result of this work, the relationships between fiction and reality and thus the relevance of the work of Aldous Huxley

O estilo do rei: o diálogo entre O Rei Leão, da Disney, e Hamlet, de Shakespeare, sob uma perspectiva semiótica

This work consists of a semiotic analysis of the animation motion picture The Lion King (1994), by the Walt Disney Animation Studios, describing its intertextual relation with Hamlet, by Shakespeare, considering Disney’s individuality, its style. In order to study style in texts, we use discursive semiotics theory, highlighting Discini’s work (2013) and the concept of discursive settings. Hence, a deep discussion about The Lion King’s style, compared to the Shakespeare’s play, is established. The movie, once a syncretic text, requires advanced studies on Expression Plane, its plastic, musical and verbal/phonic aspects. We find these studies in the work of José Luiz Fiorin (2009), Lúcia Teixeira (2009), Ana Claúdia de Oliveira (2009), Jean-Marie Floch (2009) and Antônio Vicente Pietroforte (2008). We note how a syncretic text makes the discursive settings more complex by assembling plastic and sonorous materials in semissimbolic relation. Once defined The Lion King’s style, we analyze the way it justifies the intense popularity of this kind of animation features. Finally, it is important to understand how Disney uses in its style not only discursive settings, but also passional settings, revealing its own way to stir emotions on the spectator