62 resultados para Rede de comunicação


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Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

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Pós-graduação em Comunicação - FAAC

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O texto apresenta a educação política sob a perspectiva da democracia e da cidadania, em que se destaca a utilização de meio de comunicação aberto: o formato da rede que se verifica na Internet. Refere-se ainda à possibilidade de aprofundamento do conceito de cidadania interativa e da incorporação da tecnologia à prática democrática, sobretudo a partir de 1996 com as eleições eletrônicas.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Engenharia Elétrica - FEIS

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The aim of the present research is to analyse Ancib’s scientific production in the workgroup GT7 named Production and Communication of Information in ST&I, between the years of 2003 and 2009, through bibliometric indicators, from which it is possible to indicate what is more important or significant within a scientific field or context, so as to therefore analyse trends, existing relations or processes. The bibliometric studies are an approach method for the analysis of science behaviour in a given field. More specifically, by means of production and connection indicators, it aims at revealing and portraying the most productive authors, the kind of authorship present in this group, the most recurrent themes, most productive institutions, and the collaborative network determined by the institutional coauthorships and their indicators, so as to map and visualize the main researchers and institutions of the present GT, within the period of time in question. The research procedure derived from studying the 94 research project results presented in the period, where the paper reference, summary and corresponding key words can be found. Analysis concerning the most productive authors, most recurrent themes, kinds of authorship and most productive institutions have been carried out from the variables under review. The collaborative network between the institutions was built using the Pajek software, and, with the help of the Ucinet software, indicators of degree centrality, betweeness centrality, and closeness centrality have been reached, besides the calculation of density. The results point to 11 researchers and 9 institutions as the most productive ones. The collaborative institutional network was shown to be fragile, presenting low density, and in general the participating institutions have presented low centrality indexes. As a conclusion, it has been observed that the themes focus, in general, on bibliometric analysis and their indicators, using regional and national data as their universe.

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The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

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The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

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Modern society is characterized by being in evolution finds, technology strides and every day becomes the setting in which we live. At school, however, we found no features of these changes, the years pass and the methodological tools remain unchanged. In this paper we analyze an object produced by the Learning Network Interactive Virtual Education - RIVED to discuss whether it covers the content and answers to the questions proposed by the National Curricular and Curricular Proposal of the State of Sao Paulo, and may be inserted in the educational environment, both to perform a qualitative analysis, focusing on information retrieval. The results showed that the Learning Objects: Abundance, has most of the proposals relating to the subject of study, prepared by the NCP and the Proposed Structure for the State of Sao Paulo, so it is valid for teachers to use this tool trying that with a new approach, we can give students a better understanding of chemical concepts

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In the information society, the use of Technologies has been incorporated to our quotidian. The use of personal computers and internet, however, does not reach to all the individuals, creating the problem of digital exclusion. Nowadays, many inclusion politics are being developed to diminish the digital abyss in society, in a way to enable a plural access to the internet. Between these initiatives, we highlight the projects of digital inclusion among the elderly, slice of the population that grows more each day and seek quality of life, social reinclusion and health. In this context, the open universities for the elderly bring to the aged courses and workshops, in order to encourage the activity in this age group. An example of this idea is the Unati of UNESP Bauru, that develops the project “Terceira Idade Digital”. This work aims to analyze the relation between the elderly with certain technologies, apart from showing the digital inclusion scenario, with its delays and progresses

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This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

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Esta pesquisa tem por objetivo verificar por meio do jornal Folha de São Paulo o processo de crise e venda da Rede Manchete de televisão, em 1998 e 1999. A emissora foi fundada pelo empresário Adolpho Bloch em 1983 e foi uma das cinco maiores redes do Brasil. Destacou-se no jornalismo e na teledramaturgia, além de contribuir na disseminação da cultura pop japonesa com a exibição de séries e animações japonesas. Além da análise da crise e venda da Manchete será abordado o papel dessas produções na história da emissora.