76 resultados para RESPONSABILIDADE SOCIAL


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Pós-graduação em História - FCLAS

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Pós-graduação em Direito - FCHS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The context political, social and economical determines the material conditions of the individual's cultural formation and it influences in the constitution of the critical conscience and social responsibility. The aim of this paper is to describe the didactic experiences from discussions in classroom with students in disciplines dedicated to information access in the Brazilian librarianship courses from São Paulo State University (Unesp), state of São Paulo, and Federal University of Alagoas (UFAL), state of Alagoas, precisely: Information Dissemination, supplied in 2007 and 2010, and Information Dissemination and Sources, supplied in 2008 and 2009, besides Library and Cultural Action, accomplished of 2008 to 2009. It was noticed, starting from the experience in classroom, that the Librarianship students have low knowledge of the institutions librarians and their services; they told that not to know the main library services before they study them referred disciplines.

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The information process should be understood as essential to the success of any institution, mainly those that produce knowledge. Information mediation being part of this process must be understood as an action capable of directing the knowledge construction of individuals. The information mediation in universities is a way of mediating the knowledge generated within and outside the university environment, including its specialized audience and to society. Thus the concept of information mediation is discussed in this work and its role within universities and the role of information professionals as information mediators. The social responsibility of universities needs to be reaffirmed into the society and the information is a possible way for the success of this action.

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ISO 26000, published in 2010, focuses on corporate social responsibility. This study presents a systematic review conducted in ISI Web of Knowledge (Web of Science) and Elsevier's Scopus databases to answer the following question: What are the barriers and motivators affecting the adoption of ISO 26000 by organizations? The articles were selected using filters that applied two inclusion criteria. The data were summarized in a table covering the concepts of ISO 26000, the motivators, and the barriers. The motivators were globalization or competition in international markets, congruence with management systems, reputation or image, relationship with employees and improvement of the organizational environment, improvement in the relationship with external stakeholders, competitive advantage and strategy, guide to corporate social responsibility (CSR), and reduction of business risks. The barriers were lack of alignment between CSR and organizational strategy; business (national and international); unfamiliarity with ISO 26000; lack of communication, tools and sensitivity to the subject; short-term focus; knowledge management; fear of not fulfilling the standard; and financial resources. Finally, an agenda for future studies was prepared.

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The Rouanet law is a tax incentive law that allows companies to invest up to 4% of their taxes - based on actual profit - in sponsoring cultural projects previously approved by the Ministry of Culture. By sponsoring these projects, companies can have their name attached to them and, consequently, strengthening their brand and increase its visibility in the market. Whereas this project is aligned to the company vision, its image will be strengthened and the sales will increase. Large companies use the Rouanet Law to sponsor cultural events and have very strong names in the Brazilian market, perhaps worldwide. Examples: Petrobras, Banco do Brasil, Banco Bradesco, BNDES, Usiminas, Vale, among others. The Public Relations professional, who’s responsible for internal and external communication of a company, can use it as a differential of his work, expanding the company's profits with minimum investments, aligning the company's vision to actual practices and using the sponsorship as an agent capable of strengthen its social responsibility and, due to that, to increase the trust of its target audience. This study will address the theoretical and practical aspects of the Rouanet Law and of the public relations professionals, beyond mentioning examples on the subject, with special attention to Petrobras, the largest sponsor of cultural projects in Brazil. The greatest problem of the Rouanet Law is the fact that its sponsored projects are mostly concentrated in the Southeast, specifically in the Rio - São Paulo region. The more popular the Act become, for most places it will spread and Brazil may, after some time, become a world reference in the Cultural point

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Dormitories are places offered by Brazilian public Universities to undergraduate students evaluated as socio-economically less favored aiming to guarantee the housing of the student in the locality they take a given undergraduate course, once housing is one the points which compose the tripod that supports the concept of student permanence, along with conditions of transportations and food. These places, however, present problems in their management, specially the ones related to social and environmental questions, caused by wrong attitudes and pre-concepts of their own residents, other students and the communities who live around them. So, this project aims to identify and analyze the socio-environmental conditions of a students’ dormitory located in Botucatu/SP which is supported by the Universidade Estadual Paulista “Júlio de Mesquita Filho” (Unesp) as well as the community that surrounds it. The data collecting is based on an exploratory research characterized for interviews that used semi-structured questionnaires and for the creation of a photography record of the region. The obtained data corroborated the tendency of an increasing gap between the Brazilian public universities and the society as well as to the disengagement of them and their students. This diagnosis has permitted to build proposals of educational interventions based on Permaculture, Agroecology and Critical Environmental Education to the improvement of the existing relationships among the students who live at the dormitory and among them and the local community. These interventions may be used as subsidies to the development of future research and extension projects to the local community

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This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

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This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

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Pós-graduação em Serviço Social - FCHS

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This work has as main objetive to analyze fiscal/tax collection of municipalities after the political-administrative decentralization in Brazil and its new role in this scenario, bringing up the competition for Decasa Sugar and Alcohol between the municipalities of Caiuá and Maraba Paulista in the context of expansion sugarcane cultivation in the Presidente Prudente Geographic Micro Region. The analysis has considered the geographic scales, in order to highlight the power relations on local/regional territory, determined by the Agroenergy Policy Guidelines in Brazil (2006-2011). The two municipalities have from the point of view economic dynamics, irrelevence, proven through the São Paulo Index of Social Responsibility (IPRS), maximizing the importance of the constitutional transfers, such as Participation Fund of Municipalities (FPM). Given this situation, we analyze the four taxes raised by the experts as the most impactful for municipal tax collection before the presence of sugarcane activity: the Territorial Urban Property Tax (IPTU), the Tax on Services of any Nature (ISSQN), the Tax Vehicles owned Motor (IPVA) and the Operations tax on the Circulation of Goods and on Transport Services Rendered Interstate and Intermunicipal (ICMS). It was verified, that only the ISSQN can be seen as an indicator increase in fiscal/tax collection before the presence sugarcane activity...

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Marchetto Patrícia BorbaNa sociedade contemporânea, além da esfera pública de poder, possuímos uma esfera privada de poder, na qual se encontra grandes empresas multinacionais. Esses novos “detentores do Poder” são particulares, grupos ou pessoas, que se tornaram de certa forma desproporcionais socialmente em relação ao restante da sociedade. Neste patamar se encontram as grandes indústrias farmacêuticas, as quais além de possuírem uma função de suma importância para a sociedade mundial concentram grande poder econômico, social e até mesmo político. Desta forma, observa-se a existência de uma responsabilidade social das indústrias farmacêuticas vinculada com a necessidade de respeitar certas diretrizes incluídas na temática da bioética, já que trabalham com a ciência estritamente relacionada com a saúde e a vida da pessoa humana, e dos Direitos Humanos em geral. No entanto, tais indústrias por vezes acabam praticando ações que desrespeitam tais preceitos, como a realização de pesquisas científicas com seres humanos sem respeito as normas que tutelam a matéria e gerando verdadeira lesão aos Direitos Humanos, causando um verdadeiro terror científico. Esta relação tirana de poder que as grandes indústrias farmacêuticas impõe perante a sociedade deve ser tutelada pelo Direito Penal, sobretudo, para além dos limites dos Estados em que ocorrem as condutas, buscando uma tutela penal internacional. Desta forma, o presente trabalho pretende demonstrar a importância da existência de uma tutela internacional, com a possível utilização do Tribunal Penal Internacional e o enquadramento de tais condutas como crimes contra a Humanidade.

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This is an ecological, analytical and retrospective study comprising the 645 municipalities in the State of Sao Paulo, the scope of which was to determine the relationship between socioeconomic, demographic variables and the model of care in relation to infant mortality rates in the period from 1998 to 2008. The ratio of average annual change for each indicator per stratum coverage was calculated. Infant mortality was analyzed according to the model for repeated measures over time, adjusted for the following correction variables: the city's population, proportion of Family Health Programs (PSFs) deployed, proportion of Growth Acceleration Programs (PACs) deployed, per capita GDP and SPSRI (Sao Paulo social responsibility index). The analysis was performed by generalized linear models, considering the gamma distribution. Multiple comparisons were performed with the likelihood ratio with chi-square approximate distribution, considering a significance level of 5%. There was a decrease in infant mortality over the years (p < 0.05), with no significant difference from 2004 to 2008 (p > 0.05). The proportion of PSFs deployed (p < 0.0001) and per capita GDP (p < 0.0001) were significant in the model. The decline of infant mortality in this period was influenced by the growth of per capita GDP and PSFs.