O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Comunicação pública, cidadania e internet: a popularização da ciência nos portais eletrônicos de governo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Elementos sociais para a compreensão do prestígio científico e de seus riscos

Natural sciences have an enormous status in public opinion. Their achievements, which become known mostly by means of technology, give to them social credibility, unconditional support and positive social expectances. Further, their social images, generated by the success of their products, tend to lead people to develop only favorable ideas about scientists and about how science works, which are even more reinforced in the schools. By another side, the history of science has been allowed us to comprehend the internal and external social relations concerning to science, showing it as a field of disputes, interests and contradictions as many other fields which comprise human relations. Therefore, the objective of this text is to present social elements of the construction and impacts of natural science, aiming at putting in evidence the importance of the social studies of the scientific world for the courses of education of science teachers.

Folkcomunicación ciudadana a partir de la web 2.0 y de la movilidad

The social media are increasingly present in the lives of citizens, especially when the intention is to share views and information among its communities. However, that is something that leaves the control of citizens near the cluster communication, and reinforce construction of public opinion. This paper presents, from a conceptual discussion and case study grounds to believe that contemporary citizens are the true owners of the fourth estate.

As coalizões de defesa e as mudanças na política externa comercial e energética dos Estados Unidos para o etanol em 2011

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O Sistema ideológico do agronegócio: o poder do discurso e o discurso pelo poder

Pós-graduação em Geografia - FCT

Challenges in the therapy of visceral leishmaniasis in Brazil: a public health perspective

Over 3,000 yearly cases of Visceral Leishmaniasis (VL) are reported in Brazil. Brazilian Public Health System provides universal free access to antileishmania therapeutic options: Meglumine Antimoniate, Amphotericin B deoxycholate, and Liposomal Amphotericin B. Even though Amphotericin formulations have been advised for severe disease, this recommendation is mostly based on the opinion of experts and on analogy with studies conducted in other countries. Presently, there are two ongoing multicenter clinical trials comparing the efficacy and safety of the available therapeutic options. Some other issues require further clarification, such as severity markers and the approach to VL/AIDS coinfection. Brazil is facing the challenge of providing access to diagnosis and adequate treatment, in order to avoid VL-related deaths.