64 resultados para Promoção turística


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Enfermagem (mestrado profissional) - FMB

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Este texto objetiva apresentar, de forma crítica, uma retrospectiva pontual das normativas brasileiras que orientam a escolarização de alunos da Educação Especial, na perspectiva da educação inclusiva. Em defesa da revisão dos procedimentos de ensino na formulação das práticas educacionais inclusivas, as normativas sugerem mudanças importantes quanto: ao lócus de escolarização do público da Educação Especial, a definição dos que dela se beneficiam e a revisão do seu papel em prol da consolidação da educação inclusiva. As normativas indicam ainda orientações específicas no que diz respeito às providências instrumentais, infraestruturais, e de ajustes curriculares, entre outras. Tais recomendações intencionam assegurar condições mais favoráveis de progresso acadêmico aos alunos com deficiência, transtorno global do desenvolvimento, altas habilidades e/ou superdotação no sistema público de ensino. Pelo intermédio de um julgamento criterioso dos textos normativos referentes aos documentos legais selecionados, espera-se contribuir para a compreensão das formas de organização da Educação Especial no atendimento às necessidades educacionais de uma parcela significativa do alunado. Recorda-se que esses alunos, que necessitam de com condições diferenciadas de ensino, por longas décadas ficaram afastados dos conhecimentos valorizados pela cultura escolar, entretanto, com a adoção de políticas públicas, que respeitam e valorizam a diferença, formas de escolarização e de participação direta no ensino comum tem sido uma prática real no sistema educacional brasileiro.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

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This work aims at presenting the historical and social path traversed in Brazil since slavery until the implementation of affirmative public policies to promote racial equality, at the local level, in the municipality of Presidente Prudente-SP. Therefore, the starting point was the equal rights guaranteed by the Constitution. As a result, there was a brief historical path of national trajectory, starting from slavery to the so-called cordial racism, seeking to demonstrate the route of racial discrimination in the country. Later, we made notes about the necessity and debate on public policy statements of various fields, were made explicit in the text and the articles of the Constitution which prescribe the crime of racism and some of the situations that were highlighted in the national media. The focus in the city of Presidente Prudente was through historical research, interviews, photographic records and documents that informed about the presence of black people in the city. From these data, based on previous research, it was possible to trace the formation and development of the Black Movement in the city and thus point the way to the formation of this City Council for Racial Equality and the need for application of affirmative action policies for the municipality by hereby. Data from the 2000 Census and 2010 indicate the demand of Presidente Prudente as the percentage of blacks self-declared grew this decade. The main demands are paring the areas of Health since the rate of black women Administrative Region (RA) of Presidente Prudente who die in puerperium and high; Education through enhanced, by the Municipal Education Law No. 10,639, and due attention to african-Brazilian culture by respecting the religious manifestations of African origin among others... (Complete abstract click electronic access below)

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A promoção da saúde através da educação pode ser um valioso meio para se informar e atingir mudança de comportamentos nos indivíduos, principalmente em casos de doenças como a dengue, onde é necessária a participação da população para seu controle. O presente trabalho teve por objetivo formular elaborar, desenvolver e avaliar atividades para alunos do ensino fundamental, com caráter mobilizador e abordagem diferenciada do tema dengue, proporcionando ferramentas intelectuais e conhecimento necessários para a aquisição de hábitos saudáveis. Antes da realização destas proposições foram apurados os conhecimentos prévios dos alunos e suas dificuldades, através de um questionário. As atividades sugeridas eram do tipo lúdico e práticas, onde há um maior contato do aluno com o tema, o que proporciona o desenvolvimento de capacidades cognitivas e intuitivas, assim como de socialização, criatividade e questionamento. Estas atividades eram compostas por um experimento de acompanhamento das fases do vetor, jogo, jornal e filmes, onde se procurou sempre atentar as dúvidas e dificuldades dos alunos. Com esse projeto as crianças adquiriram novos conhecimentos e habilidades que podem contribuir para uma conduta que promova a saúde não apenas deles, mas das pessoas que estão a sua volta

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This study is a literature review about promotion of oral health in babies and it discusses the importance of early preventive treatment. The conclusions are: 1 - The early treatment aims to reduce the dental caries prevalence in babies and to make familiar the dentistry´s office. It is important the creation of oral habits in children and in their parents. 2 - The high prevalence of dental caries in babies shows the necessity of programs with health promotion in the first infancy. The aim is to keep the oral health of these children. 3 - The success of the oral health promotion in babies depends on the awareness of the parents about the importance of oral hygiene. This fact must be considered during the planning and development of programs to this age.

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The aim of this study was to assess the knowledge level on oral health promotion for babies of all mothers (n=60), aged 18-42 years, assisted in the Preventive Dentistry Clinic of the Faculty of Araraquara, at Universidade Estadual Paulista (UNESP), during the period 2005-2008. Methods - An interview was performed using a questionnaire with 18 open and five closed questions about knowledge and practices related to caries prevention as well as demographic information. Methods - The majority believed that breast milk does not cause caries (73,3%), that caries is not a transmissible disease (51,6%) and that anatibiotics cause caries (63,3%). Almost all mothers (93,3%) responded that brushing teeth could prevent the disease, action that should be initiated since first tooth erupts (75%). For 73,3% of the respondents, the use of dental floss should be initiated onle after all deciduous teeth erupt. Results - The majority (83,3%) knew what was fluoride, but a third of them (33,3%) did not know the best time to start using it. The dentist counseling related to oral health of babies was considered imoprtant by 96,7% of mothers. Conslusion - The mothers presented good knowledge about baby's oral hygiene, however, they did not know about other important variables for oral health promotin of babies.

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Pós-graduação em Ciências Biológicas (Microbiologia Aplicada) - IBRC

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In recent years, the concept of art education has been changing substantially the artistic and cultural education in the Brazilian educational system, particularly in relation to the formation of a critical awareness and practice of citizenship. In this process, the Community Public Relations and Public Communication excel in fostering alliances between government and community. Based on literature review and authors debates, such as Geertz, Santos, White, Freire, Araujo, Barbosa, Kunsch e Peruzzo. Besides the analysis of important materials, official documents and Brazilian projects involving art, culture and education, such as Research-Action Report 2013, the National Plan for Culture, the National Education Plan and the Municipal Act 6119; this paper seeks to explicit this affirmation, assuming the social transformation aiming a full citizenship, as a motivational factor. In this paper we also present a plan that includes a project in art education for the Stable Dance Company and the public elementary schools in Bauru SP

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A good night sleep is part of a healthy lifestyle. However, children and adolescents replace sleeping hours by several other activities. This project aimed to disseminate information about sleeping and stimulate some reflections about the risk factors to health arising frompersonal and collective habits. A group of 1014 junior high school students from five schools in the city of Assis-SP, participated in the project. The students visited an exhibition about the theme "sleeping and health" and took part of group assignments. Issues related to sleeping and alternatives to promote healthy sleeping habits in day-life context were discussed. The activities were planned and executed by six trainees under the supervision of the responsible teacher. The majority of the visitors reported pleasure (90% of students) and interest in the subject; (85%) enjoyed learning new information about it (93%). Among the activities performed, 25% of visitors particularly enjoyed playful educational activities, 19% the oral presentation and 23% all the activities without distinction. Group discussion on everyday situations encouraged the adolescents to reevaluate previous experiences and knowledge that were not always consistent with current scientific knowledge. Undergraduate students had a rich practical opportunity that stimulated them to create health education strategies for adolescents. Some adolescents got more involved in the activities and others were more stimulated by the change of school routine. The activities were feasible and can be designed according to the target public. Certainly individual experience was sporadic and we suggest that future projects might be improved by stimulating bigger schools and more teachers to participate.