Roteiros educativos: a adaptação de materiais didáticos para a tv digital interativa

Ao conceber esta obra, Evaldo Aparecido de Abreu levou em conta o decreto que instituiu o Sistema Brasileiro de TV Digital (SBTVD), que lista entre os objetivos da tecnologia propiciar a criação de rede universal de educação a distância. Ele estudou as atividades que deve desempenhar o profissional responsável por adequar material didático impresso, como livros e apostilas, em material audiovisual, mais especificamente para explorar a interatividade da TV. De todo o processo, o livro analisa a etapa da transformação do conteúdo pedagógico em produto audiovisual, chamado de design instrucional. E destaca o papel que o coordenador geral dessa atividade deve desempenhar. A obra levanta questões como as características tecnológicas da TV digital e do middleware Ginga, o software promotor da interatividade, e discute métodos de adaptação do material didático para a TV digital. Inclui ainda reflexões sobre a importância da interatividade no desenvolvimento de projetos educacionais e sobre como estes podem contribuir para a melhoria da educação brasileira.

Vivência em rede: uma etnografia das práticas sociais de informação dos usuários de redes sociais na internet

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cultura da Wikipédia como Política de capacitação compartilhada em meio digital de socialização do conhecimento

Presents a developing laboratory within History of Culture, subject taught in the Library and Archive Studies at UNESP (Marilia). The project is based upon the foundations of research line Information and Technology: students from the second under graduation year participate in the improving of 27 entries in Portuguese language Wikipedia. The aim is to capacitate for scientific reading and writing in digital media, habilitate for the information identification and recuperation and for the interpretation and understanding of formal and contents aspects and its reorganization. It includes activities of search, selection, remix and republishing of texts, images, audio and videos in the convergence of diverse hypertext information sources, supported by tutors with strategic abilities in digital environments. In this sense it was adhered to the international Wikipedia Foundation University Campus Ambassadors project. It’s also aimed to induce sharing and collaboration behaviors with the purpose of creating necessary habits for the informational empowerment in Brazil. As methodology is to optimize the work of individuals already trained in wiki culture and to create in within the subject information sharing programs with a more specialized bias, giving greater credibility to the digital environment. The environment syntaxes helps in the learning of the complementary skills of reading and writing and offers itself as an open repository from which information can be reused. It is, thus, an empowerment strategy in the search of autonomy and self reliance considering intersemiotic knowledge in the edition, visualization and understanding of information in the social web. A second step of a verifying research on the environment’s credibility after the consolidation and dissemination of the entries improvement work is proposed.

Rede de tags para recuperação da informação no contexto da Representação Iterativa

Information retrieval is a recurrent subject in search of information science. This kind of study aim to improve results in both searches on the Web and in various other digital information environment. In this context, the Iterative Representation model suggested for digital repositories, appears as a differential that changes the paradigm of self-archiving of digital objects, creating a concept of relationship between terms that link the user thought the material deposited in the digital environment. The links effect by the Iterative Representation aided Assisted Folksonomy generate a shaped structure that connects networks, vertically and horizontally, the objects deposited, relying on some kind of structure for representing knowledge of specialty areas and therefore, creating an information network based on knowledge of users. The network of information created, called the network of tags is dynamic and effective a different model of information retrieval and study of digital information repositories.Keywords Digital Repositories; Iterative Representation; Folksonomy; Folksonomy Assisted; Semantic Web; Network Tags.

As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

Telejornalismo na era digital: interatividade e acesso à informação

Este trabalho de Conclusão de Curso teve por finalidade investigar quais recursos interativos estarão disponíveis para o telejornalismo com a chegada da televisão digital e como esses recursos poderão ser usados como instrumentos para a ampliação do acesso à informação jornalística. Para tanto, foi feita uma reflexão sobre a produção de sentido e a prática discursiva, com ênfase nas alterações nos enunciados telejornalísticos no contexto da convergência midiática. Foram analisados dois telejornais, o “Jornal Globo News” e o “Jornal Hoje”, ambos da rede Globo. O referencial teórico-metodológico utilizado na leitura dos telejornais foi o da semiótica discursiva de linha francesa, com ênfase nas estratégias enunciativas dos conteúdos interativos, por considerar que estes referenciais sustentam o estudo dos processos de produção de sentido. O “Jornal Hoje” foi analisado enquanto produto que propõe nos conteúdos apresentados introduzir novas formas de relação de comunicação, privilegiando a perspectiva de interatividade por parte dos telespectadores. Isso porque os conteúdos remetem a audiência a interferir por meio de outra mídia, notadamente o computador, acessando o site do telejornal para poder participar. Assim, observa-se que se o conteúdo já se manifesta convergente, os suportes ainda não estão integrados, pelo menos nessa fase de transição. O “Jornal Globo News” foi analisado enquanto representante de um telejornal produzido e veiculado já na plataforma digital, o que não significa que possa ser considerado de imediato interativo. Foram ainda realizadas entrevistas com especialistas e pesquisadores da área temática da pesquisa, que contribuíram para o amadurecimento e crescimento da mesma. Por meio da análise dos objetos foi possível elaborar o “QUADRO DAS POTENCIALIDADES”, com os recursos interativos que poderão... (Resumo completo, clicar acesso eletrônico abaixo)

Televisão analógica e televisão digital: o futuro do telejornalismo

This study proposes to present the process of implementation of Digital TV, the available resources found in the Japanese standard employed in the country and the form in which news programs will adapt to the new technology. Following the presentation of the technological tools, the current state of Brazilian television is discussed, focusing on two nationally broadcast programs, Jornal da Band on Bandeirantes channel and Jornal da Record on Record channel. As a case study, three editions of each show are evaluated with an individual and comparative analysis. Following the analyses, perspectives on the future of television journalism in the digital TV age are given. Additionally, the possibilities for interaction between the TV viewer and the channel and the forms of interaction that may exist within particular programs are discussed, thus allowing for active participation from the part of the viewer. The newly developed functions of journalists in the digital age are also broken down in the research. In order to gain a full understanding of the phases of this process of technological convergence and how programs will adapt to these tools, interviews with professionals who work in the production of televised news programs are conducted in the study

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Biblioteca digital virtual e a leitura de textos em tabletes

Pós-graduação em Educação - FFC

A internet e a prática da leitura: o uso da rede por acadêmicos do sexto período do curso superior em Tecnologia em Alimentos

Pós-graduação em Educação - FFC

Governo eletrônico, democracia digital e comunicação pública: a presença do poder judiciário na internet

Pós-graduação em Comunicação - FAAC

Cultura digital e educação para a mídia: análise do programa Mídias na educação

Pós-graduação em Comunicação - FAAC

O ensino de redação em sites: diálogos em rede

We know that studies on reading and writing take place within the Linguistic for several decades and, with de computer, the language entered the network and this is opening a learning space for writing classes, no more reduced to a classroom but expanded to a universe that has no geographical boundaries, namely de Internet. Our research fits into this context and is part of the project The discourse on writing practices in contemporary Brazilian media: the art making, the pedagogical practice, and the production of meaning to develop discourse analysis on the practice of writing on sites dedicated to teaching and learning of this practice. The main objective of this research is to investigate the relationship between school attendance of redaction - made here as discourse gender, as you know Bakhtin - and the discourse of the sites that constitute our corpus. We set out the hypothesis that the sites are intended for the teaching/learning of writing seeking to create virtually teaching imaginarily conditions similar to those that exist in school attendance of the Portuguese language. We are interested in, therefore, observe, discursively, as the image is created of the interlocutors to which they are intended considering that the enunciators are not in front of those who occupy the place of real students, because they are virtual students. We, too, to know as the gender class manifested itself in those sites, as these sites dialogue with the face-to-face class in relation to ideology, the function of the teacher, the conception of language and writing. The constitution of the corpus was from search tools on the internet. The sites that we analyzed were: alunosonline.com.br, brasilescola.com.br, coladaweb.com.br, guiadoestudante.com.br, infoescola.com.br, mundoeducação.com.br, mundovestibular.com.br, português.com.br, professorjuscelino.com.br and redaçãodissertativa.com.br. The selection was qualitative, considering the...

Gestão de imagens em movimento de matérias jornalísticas em banco de dados na TV Digital

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC