82 resultados para New Venture Strategies


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Pós-graduação em Matemática em Rede Nacional - IBILCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Humanization is a decisive factor for the positive conditions in the work environment related to the health sector, however, few initiatives take into consideration this aspect in different areas of knowledge, including the field of Human Kinetics. Thus, this study, which has a qualitative nature, aimed to identify the mood of employees from Sistema Únicos de Saúde - SUS, using evidences based on experiences of a playful and animistic activities. The study was conducted through bibliographical and exploratory research, using as a tool two-phase data collection the Brunel Questionnaire (BRUMS). Part of this study included an international sample compose of SUS participants from Araras city, having as criteria employees associated with SUS longer than one year. Participants experienced an animistic and recreational activities program and the instrument was applied before and after these experiences. Data was descriptively analyzed through the Thematic Content Analysis Technique. The results showed that the recreational and animistic activities can positively improve the mood of workers in the health sector, indicating the importance of developing new humanization strategies in health ambit. This study suggests new actions in public policy, able to encourage longer or even continuous interventions in the daily journey of health workers

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Importance of the field: The use of topical agents poses unique and challenging hurdles for drug delivery. Topical steroids effectively control ocular inflammation, but are associated with the well-recognized dilemma of patient compliance. Although administration of topical antimicrobials as prophylaxis is acceptable among ophthalmologists, this common practice has no sound evidence base Developing a new antimicrobial agent or delivery strategy with enhanced penetration by considering the anatomical and physiological constraints exerted by the barriers of the eye is not a commonly perceived strategy. Exploiting the permeability of the sclera, subconjunctival routes may offer a promising alternative for enhanced drug delivery and tissue targeting.Area covered in this review: Ocular drug delivery strategies were reviewed for ocular inflammation and infections clinically adopted for newer class of antimicrobials, which use a multipronged approach to limit risks of endophthalmitis.What the reader will gain: The analysis substantiates a new transscleral drug delivery therapeutic approach for cataract surgery.Take home message: A new anti-inflammatory and anti-infective paradigm that frees the patient from the nuisance of topical therapeutics is introduced, opening a large investigative avenue for future improved therapies.