Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Gramaticalização de orações avaliativas completivas do verbo achar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A prática avaliativa em uma instituição privada de ensino de língua estrangeira

The main objective of this work is to describe conceptions and practices of evaluation observed at a private language school. The theoretical background was gathered from Demo (2002a, 2002b), Luckesi (2001), Romão (2001), Shohamy (2001), Hughes (1994) and Depresbiteris (1989). Regarding the data collected, we made use of questionnaires, interviews, group discussions and diaries. Results show that the topics “fear of test” and “test content” were the most frequent ones. Furthermore, there was a harmonious relationship between teacher and students when tests were applied. We observed a “non-verbal agreement” between them, that is, there was a minimum content to be studied and to be asked on a test. We also noticed that classroom activities had a more complex level than the content actually tested.

Concepção(ões) de texto em contexto de EaD semipresencial

Conselho Nacional de Desenvolvimento em Pesquisa (CNPq)

O craque, o sex symbol e o homem de sucesso: a construção da imagem de Neymar no mercado brasileiro de revistas (2010/2011/2012)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Da Atenas à Jamaica brasileira: imaginários sobre São Luís na mídia maranhense

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

A produção e a compreensão do humor por uma criança bilíngue: um estudo de caso

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Cultura, arte e sociedade: reflexões a partir da linguagem corporal da capoeira angola e suas linhas desenhadas no espaço

Dance-fight-game, art, religiosity, therapy, entertainment, ritual act, in short, "a way of being", are some of the various definitions/qualities attributed to the afro-brazilian cultural manifestation called "Capoeira Angola". Multivocal polysemic in its essence, Capoeira Angola is expressed in different languages which ranges from the types of touches of the musical instruments that make up the orchestra, through different types of songs, until we get the non-verbal communication established by the bodies of "capoeiristas" in the game and/or in the training body situation. The aim of this paper is to think of the line drawing in space, a significant problem in the execution of body movements of this practice. To address the relationship between line, efficiency and aesthetics of body movements, it is developed an ethnography in the Academy of João Pequeno de Pastinha-Sports Center of Capoeira Angola, based on anthropological interpretative approach, in which the concept of culture is semiotic.

A dama e o unicórnio: uma leitura iconográfica

This paper embraces the tapestry, from Cluny Museum: La Dame a la Licorne. There are in two types of analyses: One is a diachronic vew and also a sincrhonic, which guide its pratice. In the tapestry La Dame a la Licorne at the Cluny Museum a reading based over the myths and symbols was the main line. \The first analyses, diachronic covers the temporality of the tapestry production, the second one, synchronic, describes the level of history, religion and myths envolved. This work consists in a process of actualization and an effort to bring closely the discussion over tapestry, using methods applied to non-verbal readings.

O gênero tira em materiais didáticos

Pós-graduação em Letras - FCLAR

Influências das posturas abertas e fechadas no equilíbrio estático e na autoestima

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Broadcast yourself: práticas discursivas, representações de si e construção de subjetividades sob as lentes globais do YouTube

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Foto-Geo-Grafia: uma aproximação entre linguagens

Currently we live in an increasingly visual world, where images are used as non-verbal language for different interests. Considering the ease of getting a photograph and the many ways that it can find, understand that this language can be a means of reading the geographic space, appearing as text and not only as illustration for teaching geography. Thus, this work aims to try an approach between artistic photographic language and geographic scientific language, observing how different groups with different ages read the geographic space through photographs. Focusing on the school environment, we have in mind the need to work with the various pictorial means that are increasingly present in textbooks of geography teaching. Here then, as proposed, a trial in which students from elementary and secondary education will shoot what for them is the city. The analysis will be performed observing possible differences and / or common aspects in the photographs according to the age group of students groups, trying to discover how the geographic space is being read by students through images and how this trial can contribute to the basic education of discipline geography

Evolutionary modeling of larval dispersal in blowflies using non-uniform cellular automata

When the food supply flnishes, or when the larvae of blowflies complete their development and migrate prior to the total removal of the larval substrate, they disperse to find adequate places for pupation, a process known as post-feeding larval dispersal. Based on experimental data of the Initial and final configuration of the dispersion, the reproduction of such spatio-temporal behavior is achieved here by means of the evolutionary search for cellular automata with a distinct transition rule associated with each cell, also known as a nonuniform cellular automata, and with two states per cell in the lattice. Two-dimensional regular lattices and multivalued states will be considered and a practical question is the necessity of discovering a proper set of transition rules. Given that the number of rules is related to the number of cells in the lattice, the search space is very large and an evolution strategy is then considered to optimize the parameters of the transition rules, with two transition rules per cell. As the parameters to be optimized admit a physical interpretation, the obtained computational model can be analyzed to raise some hypothetical explanation of the observed spatiotemporal behavior. © 2006 IEEE.

Modeling a system of phosphated cross-linked high amylose for controlled drug release. Part 2: Physical parameters, cross-linking degrees and drug delivery relationships

High amylose cross-linked to different degrees with sodium trimetaphosphate by varying base strength (2% or 4%) and contact time (0.5-4 h) was evaluated as non-compacted systems for sodium diclophenac controlled release. The physical properties and the performance of these products for sodium diclophenac controlled release from non-compacted systems were related to the structures generated at each cross-linking degree. For samples at 2% until 2 h the swelling ability, G' and eta* values increased with the cross-linking degree, because the longer polymer chains became progressively more entangled and linked. This increases water uptake and holding, favoring the swelling and resulting in systems with higher viscosities. Additionally, the increase of cross-linking degree should contribute for a more elastic structure. The shorter chains with more inter-linkages formed at higher cross-linking degrees (2%4h and 4%) make water caption and holding difficult, decreasing the swelling, viscosity and elasticity. For 2% samples, the longer drug release time exhibited for 2%4h sample indicates that the increase of swelling and viscosity contribute for a more sustained drug release, but the mesh size of the polymeric network seems to be determinant for the attachment of drug molecules. For the 4% samples, smaller meshes size should determine less sustained release of drug. (C) 2008 Elsevier B.V. All rights reserved.