Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

O fenômeno bullying em escolares do ensino fundamental

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Eleições, mídia e memória: uma análise do jornal Folha de S. Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

Prevenção do tabagismo na gravidez: importância do conhecimento materno sobre os malefícios para a saúde e opções de tratamento disponíveis

Objetivo: Examinar o padrão de consumo do tabaco e conhecimentos sobre as doenças relacionadas ao tabaco, assim como identificar os tipos mais populares de mídias entre gestantes para aprimorar estratégias para a prevenção e a cessação do tabagismo entre essas mulheres. Métodos: Estudo transversal com 61 gestantes atendidas em um hospital universitário e em unidades básicas de saúde em Botucatu, SP. A Escala Hospitalar de Ansiedade e Depressão foi aplicada a todas as participantes. Para aquelas com história de tabagismo, também foi aplicado o Teste de Fagerström para Dependência de Nicotina, e foi avaliado o grau de motivação para cessação tabágica nas fumantes. Resultados: Das 61 gestantes avaliadas, 25 (40,9%) eram fumantes (média de idade, 26,4 ± 7,4 anos), 24 (39,3%) eram ex-fumantes (média de idade, 26,4 ± 8,3 anos), e 12 (19,8%) nunca fumaram (média de idade, 25,1 ± 7,2 anos). A exposição passiva foi relatada por 39 gestantes (63,9%). Das 49 fumantes/ex-fumantes, 13 (29,6%) conheciam as consequências pulmonares do tabagismo; somente 2 (4,9%) conheciam os riscos cardiovasculares; 23 (46,9%) acreditavam que fumar não causa nenhum problema para o feto ou o recém-nascido; 21 (42,9%) consumiram álcool durante a gestação; 18 (36,7%) relataram aumento no consumo de cigarros quando bebiam; 25 (51,0%) experimentaram cigarros com sabores; e 12 (24,5%) fumaram narguilé. Entre as 61 gestantes avaliadas, a televisão foi o tipo de mídia mais disponível e favorita (85,2%), assim como a mais preferida (49,2%). Conclusões: Entre gestantes, o fumo ativo, o fumo passivo e o uso de formas alternativas de consumo de tabaco parecem ser altamente prevalentes, e tais mulheres parecem possuir poucos conhecimentos sobre as consequências do uso de tabaco. Programas educacionais que incluam informações sobre as consequências de todas as formas de uso de tabaco, utilizando formatos novos e efetivos para esta população específica, devem ser desenvolvidos para promover a prevenção/cessação do tabagismo entre gestantes. Amostras adicionais para explorar diferenças culturais e regionais são necessárias.

Letramento digital em massa com objetos de aprendizagem

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Políticas públicas e direitos de crianças e adolescentes: o papel da mídia na expansão da cidadania

This paper presents results of an evaluation of the quality of the coverage of issues associated to the preservation of rights of children and adolescents in the eight main newspapers of major cities of Bauru (Sao Paulo State) administrative region, from August 2008 to March 2009. In a total of 389 assessed stories, 66% portrayed acts of legal infraction and violence with children and adolescents as victims or perpetrators, with a fragmented and superficial perspective; 34% are greater approaches about public policies aimed at the preservation of social rights. The results show the existence of a smaller number, yet significant, of stories which presented extended and more contextualized approaches. From a general view, we can point out that the contribution given by the media as a form of vigilance over the execution of public policies has been limited, which justifies the concern of demanding, from the mass media, measures to fulfill the role attributed to them by contemporaneous democracies to the strengthening of citizenship.

História da comunicação social: um campo em construção

Not intending to exhaust the subject, we will attempt to show the issue status in the construction of the History of Mass Media. An initial literature review, in order to identify works relating to the subject, shows us how this issue has gone unnoticed in Academy. Expert authors in the history of every media outlet (newspaper, radio, television, movies, and more recently, internet) have been rising, but few have faced the challenge of building a History of Media. There are many reasons to justify this. It comes from the fact it is a young science, in construction, to the absence of a clear definition regarding the subject matter, sources, and methods of their own area of expertise. After all, journalism and film, for example, can be inserted in the same methodological procedure?

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

O discurso do ódio: a cultura do medo e a influência midiática sobre a (in)efetividade dos direitos fundamentais

Pós-graduação em Direito - FCHS