Web semântica: aspectos interdisciplinares da gestão de recursos informacionais no âmbito da ciência da informação

Pós-graduação em Ciência da Informação - FFC

Serviço de referência digital: uma análise apoiada em agentes de interface

Pós-graduação em Ciência da Informação - FFC

Sons e gestação: implicações no ambiente sonoro sobre a saúde da gestante e do feto

Pós-graduação em Música - IA

Inventário da cobertura vegetal das fazendas Lageado e Edgardia - Botucatu SP - no período de 36 anos, com utilização de imagens de sensoriamento remoto

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Ensino de geografia: utilização de recursos computacionais (Google Earth) no ensino médio

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Afinal o que querem os homens?: um estudo da masculinidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Serviço de Referência Virtual via chat: uma análise comparativa em bibliotecas universitárias norte-americanas e brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Acesso remoto seguro de experimentação em tempo real

Pós-graduação em Engenharia Elétrica - FEIS

Serviço de referência virtual via chat: uma análise comparativa em bibliotecas universitárias norte-americanas e brasileiras

Pós-graduação em Ciência da Informação - FFC

Serviço de Referência Virtual: implantação do serviço de chat

Introduction: With the invention of the Internet and the Collaborative Web, libraries had to rethink the way to offer their services. Thus, the U.S. libraries began a search for technological innovations in an effort to bring the library to the user through features that patrons commonly use. The Virtual Reference Service (VRS) through chat and reference services via videoconferencing are features that derived from this search. Objective: This article aims to outline the implementation process of Virtual Reference Services (SRV) libraries in American universities, particularly those for chat, as well as presenting the successful Brazilian experience. This paper also discusses factors to be considered for implementing virtual reference service via chat for libraries wishing to offer the service. Methodology: The research methodology is based on a theoretical search on international and national literature on the subject. The methodology also includes participant observation. Results: In Brazil the implementation of SRV in some university libraries has occurred and according to these institutions, the SRV is a service that benefits the community and puts the library in line with the demands of information technology and communication. Conclusions: It is concluded that online SRV is appropriate to the reality of university libraries in Brazil, since the institutions that offer the service have positive results from their assessments and believe they are adding value to their library.

Expressões formulaicas e collocations em inglês: uma proposta de descrição por meio de esquemas de imagem e chunking

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Web e jornalismo especializado: análise de conteúdo do portal jurídico Migalhas

Considering the context that integrates the internet and the information, the present paper has aimed to analyze the content from the juridical portal named Migalhas, more specifically the daily information–newsletter that is sent to its readers. Starting by the passage on the pathway of the internet, cyber culture and web journalism, and some concepts of news production, it is aimed to describe and evaluate, from the content of the proposed analyzes by Laurence Bardin, about general aspects, strategies and bulletin samples. Bringing a little of its history and description of the journalistic and news main points. The present paper approaches how these criteria, news value, and tools are chosen and used to reach the effectiveness of the proposal to take specific and fast information to the readers. Questions regarded to the opinionated character from the content were also stated as a way to evaluate its expressiveness

A desterritorialização da redação no jornalismo contemporâneo

The displacement of writing emerged in urban centers due to its investment in technology and has been developed in major newspapers around the world. With the advent of the internet and technological development, the writing went from analog to digital. That made it no longer required the presence of the journalist in the physical redaction means modifying the various management structures of a writing routine and professional. This happened to capture, edit and distribute your notes, news and reports in online mode. This monograph aims to understand and define the macro change of virtualization in journalism, considering the stages of production of Le Monde Diplomatique, a newspaper whose writing is in process of deterritorialization, the people involved in this activity and the resources used and contributing to the debate on new forms of organization of an editorial environment

Relações Públicas: a importância das relações humanas

This monograph has as objective to study the human relations and the Public Relations in the contemporary time in witch the new technologies of the information got closer to the various existent cultures, but who make of the informative society of the global era, the expansion of the capital and of the culture of the more value. Man kind is backing away from the human relations, because the social interactions in the global world are done by objects such as the television, the internet and the telephone in witch cases the subjectivity and the human contact are traded for the informative quantity, because man kind doesn’t have anymore time to think, reflect and to exchange information. Man kind isolates itself and fills it’s subjective emptiness with the products offered by the neoliberal capitalism. The public relations in the organizations seek the human values created from a complex network of social interactions in all the heterogeneous of the organization. Through the communication the public relations tries to manage the relationships with the dialogical communication, between the public-organization, to harmonize the conflicting differences of the organizational environment. Thus, the public relations has to assume the roll of the information manager, and administrator of the human relations in this new global world, informative and that functions from the capital

Facebook e Twitter Todateen: fortalecimento da identidade de uma marca já consolidada na mídia impressa

The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook