36 resultados para Future in common


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The diversity of social relations in the Amazon region is responsible for the complexity that generalized and simplified ideas conceal in the understanding of its Environmental History. Recent historiography on the North of Brazil shows that this diversity is not to be neglected, under the risk of perpetuating stereotypes and reproducing in common sense social and economic aspects that often lie at the basis of cultural actions, projects and values that push the destruction of the environment, the fragility of citizenship and the uncertainties about the future that hover over the Amazon in the 21st century.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This article is a reflection about the contribution the social communication media can provide to the public debate about the environmental concerns. The Agenda XXI and several other UN documents call to the need to inform and educate the society. On the other hand, the Communication theories always have in common the imperative of the emitter to be understood by the recipient, in such a way that they can become change agents and not only observers. The first step is, therefore, to study the environmental question, adequately focus the theme and convey clarification. It is not what happened, for instance, with some technical concepts from the area, in particular sustainability, that came about in the 70 s to guide public policies at the service of the life preservation and specially, future and today, utilized even as a parameter of preservation of profit and advantage resulting from exploitation of nature.Key-Words Theory of Communication - Environmental Sustainability MCM