Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

Da Campanha de Educação de Adolescentes e Adultos aos Grupos Escolares noturnos: São Carlos, SP (1930 a 1950)

Pós-graduação em Educação Escolar - FCLAR

A produção de informação como uma questão de poder na disputa eleitoral de 2010

Pós-graduação em Ciências Sociais - FCLAR

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Narrativas audiovisuais nas redes sociais: o consumo como elemento de identidade na campanha da Panvel

Pós-graduação em Comunicação - FAAC

A comunicação pública e o desenvolvimento e difusão da leitura no Brasil: estratégias da campanha 'Mãe, lê pra mim' do insituito Pré Livro

As transformações que tornam a sociedade mais complexa, configuradas na Sociedade da Informação, possibilitam novas formas de acesso as informações e conhecimentos que se manifestam em diferentes rela- ções sociais. No Brasil a valorização da leitura é um tema bastante recente, já que o Plano Nacional do Livro e da Leitura – PNLL - é de 2006. Tem como prioridade transformar a qualidade da capacidade leitora do Brasil e trazer a leitura para o dia-a-dia do brasileiro. Um dos eixos do plano é a Valorização da leitura e da comunicação, com ações para criar consciência sobre o valor social do livro e da leitura. O plano aborda a comunicação relacionada principalmente a dois aspectos: acesso à informação e comunicação sobre a leitura. A comunicação está sempre no centro da existência para qualquer sociedade, em desenvolvimento ou não. A partir de pesquisas sobre a leitura, o Instituto Pró-livro, uma entidade de caráter privado sem fins lucrativos, cujo objetivo principal é o fomento à leitura e à difusão do livro, utiliza-se de diversas estratégias de comunicação pública. Dentre essas experiências destacamos a Campanha “Mãe, lê pra mim?”, como uma prática de comunicação que busca levar informações aos cidadãos a partir do entendimento de se ouvir “as vozes locais”.

O sistema político, partidário e eleitoral da República de Malta

This work is a study which deals with political, electoral and party features from the Republic of Malta. An interest that motivated the study is to understand how works the consolidated two-party system in the country, the cleavages which foster that features and the Maltese media groups alignment process to those prevailing political parties. Our goal is to identify the main factors which creates and maintain those features of a two-party model in Malta, and how much it overlaps the political and electoral models applied in the country. The analysis is mostly literature, also backing up data about the nation, on elections and political parties which allow enough stability for analysis and enables us an approach about the actual facts. The survey data and literature available is mainly in English, by the lack of academic papers on Malta in Brazilian Portuguese. Therefore, this work contributes as a small panorama of the Maltese political reality, which can serve as a point of comparison and reflection on other countries' realities, with a sharp bipolar political trend, strong social entrenchment of political parties, and media groups aligned to those

Avaliação da participação e confiabilidade da população em relação à campanha de vacinação anual contra a raiva de cães e gatos no município de Botucatu, São Paulo, Brasil

The annual vaccination campaign against rabies is the most effective prevention procedure for this disease in dogs and cats and hence for human protection also. However, in 2010 and 2011, this activity was interrupted in Brazil due to the occurrence of adverse events associated with vaccination. Even though cases of canine rabies have been decreasing in the last two decades, vigilance must be strengthened in order to maintain pet owners trust in the vaccines provided in public services. This study aimed to determine pet owners participation in the annual vaccination campaign carried out in Botucatu. During March and April 2012, the period before the 42nd campaign, 312 pet owners, dogs and cats, were interviewed. The homes were randomly drawn in blocks from different sectors of the city; all houses on the same block over the 120 km² of urban area participated in the sampling process. Statistical analysis was performed descriptively. The results showed that the owners main motivation to vaccinate their pets during the campaigns is rabies prevention (36%), followed by the proximity of the vaccination station to the house (20.7%), zero cost (10.9%), and the combination of all three factors (16.1%). When asked if they would take their animals back to be vaccinated in another campaign, 60.1% answered yes, 13.5% would go to a private clinic, 2.2% would not take because they do not trust the vaccine and 1.6% had not decided yet. We conclude that the respondents have realized how dangerous Rabies is, because even after the break period, they still utilized the vaccination campaign demonstrating confidence in its effectiveness, while knowing the campaign goals facilitates understanding and participation.