O tratamento do conteúdo informacional da fotografia na Arquivística: algumas reflexões

In the contemporary society, the recurring preoccupation about the effective use and appropriation of information has forced a progressive maturing of Information Science and its extention to new fields of study. In archival management, some gaps can be found concerning the treatment of photographs that have not been solved either theoretically or methodologically. This study approaches one of these gaps: the one related to the processing of the informational content of the photographic documents in archives. After a literature review, several recommendations are proposed regarding the identification, organization, representation, retrieval and access to the informational content of photographs in archives.

Prefiro aprender do que decorar : a cultura audiovisual e a crítica dos alunos à realidade escolar

The present work aims to bring up a discussion around the viability of traditional teaching methods in a world predominantly technological and imagetic. A project conducted in the discipline of history, in a state school through the Núcleo de Ensino (Center for Teaching) UNESP Marília, we applied questionnaires that aimed to map aspects of the visual culture of the students, and their perception of everyday reality in school. Using the SPSS software, the issues of quantitative trait were analyzed, providing a critique of the teaching methods used by teachers, whereas the use of images has been revealed as a proposal capable of stimulating an education based on interaction and dialogue, approaching the socio-cultural reality of learners.

Retratos de Nicéia: descrição da arquitetura através da fotografia

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Sob o olhar do fotógrafo: quadrinhos e fotografia na narrativa jornalística

O jornalismo se estabeleceu no meio impresso (jornais e revistas) com textos tradicionais e, muitas vezes reféns do lide. A junção de fotografia e quadrinhos ainda é embrionária, mas surge como um recurso para a inovação do jornalismo, já tão dependente de antigos formatos. Nesta monografia, a obra O Fotógrafo é analisada para observar como essas mídias, quadrinhos e fotografia, podem servir de plataforma para uma narrativa jornalística. Em 1986 o fotojornalista Didier Lefèvre viajou ao Afeganistão para acompanhar a caravana de uma equipe da organização Médicos Sem Fronteiras. O intuito era fotografar o trabalho da ONG e revelar a situação do povo afegão em meio à invasão soviética, que durou 10 anos. Na época, seis fotos, de quatro mil, foram publicadas. Treze anos depois, o quadrinista Emmanuel Guibert sugeriu que a história, já esquecida dentro de caixas, virasse livro. Assim nasceu O Fotógrafo, uma obra em quadrinhos, mas que incorpora as fotografias de Lefèvre e seu relato jornalístico das consequências do conflito no país. Por diversas características, a história será analisada pelo viés do jornalismo gonzo e, ainda, do new journalism

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Basquetebol X temas transversais: a produção de material didático audiovisual para a Educação Física escolar

This study aimed, first, produce a kind of educational materials in audiovisual format, to the Physical Education, addressing the Transversal Themes in view of the basketball. The themes chosen were Cultural Plurality, addressing the basketball in a wheelchair, and Labor and Consumer Affairs, addressing the marketing and exploitation of labor force that the company is Nike. There is no doubt the importance of media production in contemporary society, as one of its main languages, but of little relevance in the school environment, especially in the area of Physical Education. In a second phase aimed at evaluating the feasibility of this material both as a teaching strategy, such as content of learning lessons. The evaluation was made through a discussion in the form of focus groups with 10 students from 9 th grade of elementary school. The results showed that despite an initial rejection of the material as a teaching strategy because of the history that Physical Education has for several years, students were open to new ways of learning. Since the results on the material, such as learning content, showed that the videos were able to address and the Transversal Themes and meet the need for procedural content with the proposed activities. With this, we realize that students are willing to discuss matters that are not always addressed, but now, with the creation of national curriculum standards should be reflected in the classroom

A narrativa audiovisual da transmissão direta e ao vivo da copa do mundo da FIFA: comparação entre a televisão analógica e a digital

Pós-graduação em Comunicação - FAAC

A função catártica da fotografia de Sebastião Salgado

This article compares the different photographic acts of Henri Cartier-Bresson and Sebastião Salgado.

Gamificação aplicada à produção de roteiro para audiovisual educativo interativo

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Educação Audiovisual da Sexualidade: olhares a partir do Kit Anti-Homofobia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Disparos: ensaios sobre fotografia de guerra

Once the choices set involved in the selection of compositional techniques of a photography is mediated by ideological universes, this final project aims to analyze the photographic coverage of the World War II presented in the brazilian publication Revista da Semana during the period in which Brazil was part of the conflict (1942 to 1945). We study the different composition techniques used and the different effects of meaning articulated by these techniques. Thus, our goal is to see how the repetitions are articulated and the translations of meaning in photojournalistic composition from its narrative structure, that is, their way of coded organization. For this, we used the analysis methodology proposed by Umberto Eco on the rhetoric of the image, involving the five levels of photography decomposition (ie iconic levels, iconographic, tropological, topic and enthymematic). We will analyze these images from the perspective of the effects of meaning that the composition techniques to engender glimpse which were woven meanings to this event in that specific space, and which were mediated discourses of Brazilian participation in the conflict

Melodrama em falso e pedagogia social de Capitu, de Luiz Fernando Carvalho: a adaptação de Dom Casmurro para o audiovisual em três lições

Some esthetical particularities of Luiz Fernando Carvalho’s micro-series reveal, in the nineteenth century Brazil, the capacity of the literary and audiovisual discourse to represent some singularities of the Brazilian social life from the past, as well as pointing to existential problems of the class representative that leads the plot, instigating reflections in the present. The treatment offered to the class struggle by the Machadian narrative and by the Rede Globo’s adaptation, just as the way in which the existential drama is expounded, disclose a kind of reception among readers/viewers which is capable of reviewing the historical past in times that ask for such a revision, even though the television series bets on the non-conventional. Machado presented the tension between representation and truth (as well as between emotion production and reflection) with the transfiguration of the tragic pathos and the mobilization of the patriarchal figure to the melodramatic bias. Although increased by the irony orchestrated by the scenic elements, in the audiovisual version such Machadian solutions would be apt to lose their strength to unmask the social subjects; on the other side, the intensification of the melodrama can make evident what Machado disguised with less obvious narrative intentions.

A fotografia compromissada na espanha: a experiência de Josep Renau nas revistas Orto e Octubre

The aim of this paper is to investigate the environment in which a proposal for photographs and photo montages created in Spain in the 1930s was developed. To achieve this, the experiences of the Spanish artist Josep Renau and his work in the illustrated magazines Orto and Octubre is examined. There is an attempt to explore how the European experience of proletarian culture and photography was circulated and appropriated by the Spanish cultural universe. I believe that during these years Spain became a production hub and disseminator of political iconography which later spread to Mexico and Latin America.

Homem e natureza no sertão norte paranaense: a fotografia de Amedeo Boggio

The hinterland of northern Paraná recorded in photographs held by Amedeo Boggio (1901-1967) is the motto to reflect on the technical ideologies for geographical mapping in the first decades of the twentieth century, the use of photography as documentary evidence and reading a group of photographs depicting the daily life of an exploratory and pioneering mission.