As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

O citar no Twitter: o caso de Clarice Lispector

The phenomenon of the World Wide Web, the Internet, has revolutionized the way we live in a contemporary relevance. The relationships among people have changed since the media also changed: the cyberspace has been established as an important vehicle of communication in which different languages, cultures and peoples coexist. Within the virtual space there are several fica possibilities for communication, interaction, fun, knowledge etc. Everything happens extremely quickly. An interesting example of that are blogs that, to survive virtuality, require constant updating. It has become interesting to notice the factor of personal expressiveness taking a new shape in the context of network, before being seen in elements such as diaries, poetry, artistic production or debate. The chances and, thus, the need to find people to interact and to share interests has taken a gigantic proportion, and, in this way, sources of audiovisual and reading activities are always in vogue, being shared every second. Blogging can be about different subjects, but what is perceived on all blogs is the strong trace of written text is always presented. Twitter has established itself as a microblogging network for the expression of dynamism, information sharing and interaction. Thus, it was interesting to approach the manner language is expressed in these microblogs thinking about the way that literary discourse is constructed when is seen, on quotations, in the context of this social network: Twitter. Being able to attest the great increase on the occurrences of quotes from different literary genres, it was useful to pay attention to this fact. In Brazil, Twitter has thousands of users, fans and readers, that rewrite and quote authors. The number of quotations is so abundant that it has popularized several Brazilian writers, such as: Clarice Lispector and Caio Fernando Abreu; authors that are frequetenly quoted. So, we made usage of semiotic studies of the French line. In...

Geomorfologia e evolução quarternária da calha do Alto Rio Paraná, no segmento livre de barramentos, entre os reservatórios de Porto Primavera e Itaipu

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A narrativa audiovisual da transmissão direta e ao vivo da copa do mundo da FIFA: comparação entre a televisão analógica e a digital

Pós-graduação em Comunicação - FAAC

Rugby, sob o olhar da agressividade

Rugby, English origin of sport, has as its origin in the late nineteenth century, and features a large number of fans in Brazil, this number that has had a significant increase. And as you know, in human relationships that take place between the competitors, technical and audience go through the various feelings and emotional fields, creating space for all kinds of possibilities, including aggression. Thus the aim of this study was to investigate factors involving bullying by the Rugby game. Given the large number of materials found in the literature dealing with the theme of aggression, a survey in the literature was conducted to investigate the theme of aggression relationship with Rugby. The literature review was made up of journals, theses and materials found in online news, blogs in order to streamline the text. It can be concluded that despite a very physical contact sport the issue of aggression is wide and is related to many factors

Formas, processos e evolução no padrão de canal meandrante em diferentes escalas geomorfológicas: o rio do Peixe, SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Evolução geomorfológica e palaeoambiental dos terraços da margem esquerda do alto rio Paraná

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Glória e tragédia: a dualidade da prestação de contas do Sport Club Corinthians Paulista em seus relatórios de sustentabilidade

Pós-graduação em Comunicação - FAAC

Rivalidade entre Torcidas de Time de Futebol: violência nos Estádios

This research reveals an understanding that football fans have about the rivalry between fans. The fans believe that their rivalry on the one hand encourages teams, but when it passes the limit becomes violence and vandalism. The fans who attend the stadium are no longer made by families and are increasingly being criminals and delinquents who ruin the spectacle of football

Novas formas de comunicação no século XXI: o fenômeno da cultura participativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Trabalho imaterial de fãs e consagração musical: um olhar sobre o site MySpace e o cenário contemporâneo da música digital

Thanks to technological advances and new communication paradigms, the field of music production has changed profoundly. The site MySpace, the social network that connects musicians and fans, enables the development of new forms of cultural mediation. Through literature research on topics such as convergence culture (Jenkins, 2008), affective and immaterial labor (Hardt and Negri, 2010) and the new role of cultural intermediaries (Featherstone, 1995); netnography and case study, it was found that rates of site visibility denote value and trigger the artistic consecration.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

Propostas e currículos estaduais de educação física, avanços e limites no trato de futebol

Football is a sporting phenomenon that unites the collective to individual, because besides the needs of teamwork, it requires several physical individual abilities. The unpredictability of each match turns it into a fascinating and unique sport. Indeed, this is the most popular and admired sport in all over the world, covering a huge amount of fans and practitioners. Curriculum documents are a new and unprecedented fact in history of Physical Education, so it sought as study object investigate and analyze is being treated in many curriculums proposes of seven Brazilian States (Goiás, Maranhão, Pernambuco, Rio de Janeiro, Rio Grande do Sul, Sergipe e São Paulo) and the Distrito Federal. This study has a qualitative character, using documentary research, because it consists by analyze of curriculum documents. As results, stands out the difference between guiding principles in curriculums. However, all of them are based in a new perspective of Physical Education. With regard to the objectives, was evidenced a consensus among the documents examined, which target as Physical Education objective the formation of critical and autonomous individual, besides your insertion in body culture movements, body culture or movement culture. The results showed that all documents, except of Distrito Federal, mention football as content, only Pernambuco, Sergipe and São Paulo showed a further deepening in the theme. Thus, it is believed that it is essential for a better unfolding of football in Physical Education classes a understanding by the students about this sport, not just as a mere act of running after a ball, but as a social phenomenon broad and contextualized

Copa do mundo de futebol de 1950: critérios de noticiabilidade e análise de conteúdo da cobertura realizada pelo jornalismo de revista brasileiro

Pós-graduação em Comunicação - FAAC

A mulher no futebol: o bullying e o cyberbullying no contexto de gênero

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC