Comunicação, cultura e linguagem

Os artigos apresentados neste volume da coleção “Desafios Contemporâneos” têm como objetivo refletir sobre os problemas atuais que marcam o diálogo com o campo acadêmico e científico da Comunicação. Os 18 artigos reunidos aqui contemplam a área de Comunicação e envolvem diferentes linhas de pesquisa. A iniciativa teve como fim expor não apenas as discussões gerais sobre o campo, mas também a experiência singular e atuante dos pesquisadores da Unesp dedicados ao estudo da Comunicação. Três eixos nortearam a organização dos artigos. O primeiro, “Múltiplas formas de linguagem e produção de sentido”, reúne textos que investigam o campo da produção, da circulação e do funcionamento e das estruturas da linguagem nas diversas mídias e nas suas tipologias textuais. “Políticas e estratégias da Comunicação” trata dos processos e fluxos de comunicação no mundo atual e sua relação com a política na sociedade. Já o terceiro eixo, “Relações socioculturais e suas manifestações na esfera da indústria cultural e das mídias digitais”, analisa as dimensões dos processos, da difusão e da recepção dos produtos midiáticos em sua relação sociocultural. Entre os temas abordados estão a comparação entre as linguagens jornalística e publicitária, a censura judicial à liberdade de imprensa, o desafio teórico-metodológico na aplicação da antropologia interpretativa ao campo da comunicação, conjunturas e desafios da educação superior em comunicação no Brasil, a focalização da vida operária no cinema de Leon Hirszman pelo filme Eles não usam black-tie, entre outros.

As Tecnologias de Informação e Comunicação TIC na formação de professores em educação sexual: o caso das E-Oficinas na I COES

This article aims to describe how ICT can contribute to the training of teachers on sex education through the lived experience with the implementation of Workshops, which occurred on I COES - I Conference online of sexual education. This Conference was organized by the University of Lisbon-PT, in partnership with UNESP, SP and SC-UDESC. I COES involved education professionals, who work directly in the school to discuss and exchange their experiences related to sexuality education and related fields, through an online space. The research on teacher formation, initial and continuing on sexuality, sex education, gender and sexual diversity, have demonstrated the need to promote and encourage teachers from all areas, to adopt an intentional and emancipatory, their role as sexual educators . Through web conferencing tool Cisco System, I COES was enable the interaction and questioning of ninety five teachers from various parts of Brazil and Portugal, providing opportunities for rich moments of dialogue and reflection on the issues already mentioned, referring to the brazilian and portuguese realities.

Transparência e Controle Social:A experiência do Observatório da Gestão Pública no combate à corrupção

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Oficinas de psicologia: memória e experiência narrativa com idosos

One of the roles allocated to the elderly is to be the collective memory of their social group, transmitting their cultural heritage. In our work with seniors, entitled "Workshop of Psychology", carried in the University for the Elderly (UNESP - Assis), we privilege a space in which these memories gain materiality and senses through polysemic narrative. In the workshops with a group of 30 seniors, we record the stories told that the word can be incorporated in the group and the university. For the elderly, the rescue of the past through the narrative experience provides a space for dialogue from their memories and reinterpretation of the past and present. To a psychologist, is the opportunity for a differentiated practice that seeks to remember to remember, but this is a political act of confrontation with the present, questioning the social role of older people today.

Um espaço interdisciplinar de comunicação científica na Saúde coletiva: a revista Interface - Comunicação, Saúde, Educação

This is a reflection upon 17 years of experience in the production of an interdisciplinary scientific journal, the publication “Interface: Communication, Health, Education,” whose scope is in the fields of Collective (Public) Health, Education and Communication. It also examines retrospectively the themes published by the journal, seeking to identify them in different sections of this publication. Finally, the evolution of the journal is analyzed.

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Fingerbyte: utilizando conceitos teóricos de comunicação e pesquisa de opinião para adequação de um produto

This project aims to use concepts of innovation and obsolescence in products, to analyze and test the technological product FingerByte, a blend glove and joystick that needs to be appropriate for specific audiences. For this adjustment, this project uses a qualitative opinion survey, known as focus group in order to obtain data during product testing with certain audiences. Another purpose of the paper is to serve as a guide to readers in similar situations where you wish to use focus groups to develop products that have not been put on the market. The experiment uses the knowledge of public relations, both in research and in data analysis. The main results of the research are described in this monograph, in order to demonstrate what are the possible types of data being collected, helping the reader to approach the experience of qualitative research

Procedimentos metodológicos em design gráfico voltados a jornais diários impressos: estudos e relatos de experiência

This paper summarizes a research that has been developed from the concern about a company’s strategic planning, once regarding the product development process and its methodological guidelines. Our goal was to check if there is an ideal methodology, peculiar to the graphic design, which could be applied to a printed newspaper condition. And then, we could deduce, according to the design practices in newspapers, its relevance. We did not intend to create a specific graphic design methodology for daily newspapers, nor the analysis of methods, but we wanted to emphasize that the familiarization with acknowledged methods in the field of visual communication, during the process of professional formation, might ease good choices in the work practice on design. The understanding of the gradual introduction of graphic design on printed daily newspapers brings about, thus, not only their visual improvement, but also allows that this kind of journalism (which depends on a graphic interface in order to make their product come true) reconsider the newspaper as a whole.

Considerações sobre os estudos de audiência televisiva: a experiência dos estudos culturais britânicos

The purpose of this study is to present the audiences’ perspectives at the cultural Britannic’s view. It presents a bibliographical discussion about the mass medium communication and the audience’s purpose at the studies of the culturalist chain (flow). Additionally, it emphasizes the cultural studies’ contribution, at a particular point of view, about the audiences’ cultural practices when proposing the analyses and reflections on the basis of the relationship among culture, society and history.

Mídia-educação: uma proposta de formação de profissionais de comunicação

This article is based on the results of an experience with training undergraduate and postgraduate communication students for media education. The activities were founded on the theory and practice proposed by British researchers. It was found that many participants held a fragmented knowledge on the subject, permeated by theoretical and mainly methodological doubts.

Por uma práxis da comunicação na formação de um comunicador comunicólogo

What is the place of theory in the field of communication? From this epistemological inquiry, this paper examines the tensions and connections between theory and practice in the discipline of Communication. It discusses the segmentation of Undergraduate courses of Communication in Journalism, Public Relations, Advertising, and Radio and the emphasis on technical and vocational training that occurs in the communicator’s education. It discusses some components of the new curriculum guidelines of the course of Journalism and articulates this segmentation with the Postgraduate area. The paper also discusses the deduction and induction movements in the construction of the area’s knowledge and advocates a dialectical examination of the relationship between science and experience, theory and practice, leading to a praxis of communication.

O marketing de experiência e o novo consumidor: um estudo bibliográfico

This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment

Tecnologias de Informação e Comunicação (TICs) e literatura, uma aposta notável

The aim of this study was to develop a qualitative research of bibliographic nature, in order to verify how has been the use of new Information and Communication Technologies (ICTs) and literary reading in early childhood education.. It is believed to be necessary for children, since their early childhood, to, be in contact with various literary works of aesthetic value, which will enable them to understand this particular literary language - and the imagery that comes with it - what can instigate appreciate literature and get the reading habit. The use of ICTs by children beyond the use of games and watching stories on computers, tablets and smartphones, for example, for the production of videos and slides or creating stories, enable new experiences of redesigning and construction of knowledge and culture. The idea for this research came from reading the numerous texts that deal with the need to understand the child as an active subject in the construction of culture and society, rather than as receiving reproductive and cultural orders (CRIANÇAS, 2012). In this sense, in addition to the newsletters Equity For Children: Latin America (CRIANÇAS, 2012), the understanding of childhood and child in the works of Walter O. Kohan (2005; 2006) supports this study. This research proposal was also based on authors and documents that point to the need to promote, since the first stages of Basic Education, the literary reading as a means of enjoyment and emancipation (LAJOLO 2001a; Barthes, 2007; FILIPOUSKY, 2009; BRAZIL, 2010; MACHADO, 2011; VASQUES, 2013), and an education connected to the technological advances of the twenty-first century (BRAZIL, 1997, CHAVES, 1998; DEMO, 2008)

Resumo escolar no ensino médio técnico integrado integral: uma experiência de leitura e escrita em uma abordagem sócio-retórica

Pós-graduação em Estudos Linguísticos - IBILCE