52 resultados para Edificios públicos


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The goal is to expose some analytical elements on labor and unions of public employees in Brazil, highlighting the case of public employees of the judiciary. At first, we discuss the sociological character of the public proletariat and its dimension in Brazil. Then we discuss the structure of Brazilian union and its corporatist bias. Finally, we we expose the precariousness of work of public sector workers in Brazil in the 2000s.

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This paper aims to provide guidelines for the development of communication strategies and relationship to a Private Institution of Higher Education (PIHE), having as initial activity of this process the definition and distinction of its various stakeholders. Currently, it has become necessary due to changes the scene of higher education has been through. In general, competition is greater, the demands of customers increased, causing the university management to take new directions in order to plan the activities in the most possible professional way. The study enables the public to identify needs and preferences of each group, allowing the creation of communication strategies and more targeted and relationships more prosperous and sustainable, making them competitive advantages in the midst of this tumultuous contemporary educational context. Therefore, it was developed a study of public interest of Faculdades Integradas de Bauru - FIB - coupled with the development of a field research, exploratory and descriptive to get subsidies for a project relationship for the various stakeholders of the institution

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The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

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The present work intends to analyze the Public Relations as strategy way, evidencing the function of this professional for the appropriate development of the company's strategic plan, basing on the public mapping, a study which deepens the features of each interest group to the organization, listing the points of interest and the performance of each public, exalting the strategic characteristics between public and organization. For this will be done a demonstration of the application of Fabio Franças's theory applied to SNTalent Company. The study of public allows the identification of needs and preferences of each group, which allows creating communication strategies more directed and more prosperous and lasting relations, becoming competitive advantages among this context where the information is fast and the media drive markets constantly. Therefore, SNTalent company will be used as way to verify the theory presented combined with exploratory descriptive research for obtaining subsidies to compare the of relationship with different publics of the institution

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Este presente trabalho pretende compreender o papel dos bancos públicos brasileiros durante os anos 2000 a 2012 e sua relação com o desenvolvimento socioeconômico nacional. Adota-se a importância de estratégias nacionais de desenvolvimento, visando à atuação do Estado na economia para garantir o progresso econômico e social de toda a nação igualitariamente. Torna-se necessário separar o estudo em dois períodos, pré e pós crise econômica de 2008, a fim de observar a existência ou não da ação anticíclica dos bancos públicos no mercado de crédito brasileiro

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This paper presents a study on the labeling Procel Build, an action plan for energy efficiency in buildings which aims to build the foundations necessary to rationalize energy consumption in buildings in Brazil (PROCEL, 2009a, p. 5), ie Procel builds aims to ensure the construction of the building that has a low energy expenditure, but still provide a comfortable environment. In this research, it is also shown how the labels are obtained, which may be general or partial. The reader will find further explanation of the three aspects of a building, and they Envelopment, Lighting system and Air Conditioning System Finally, we present the advantages and challenges of system builds procel, showing the need for greater investment and disclosure of elements that contribute to the implementation of sustainable buildings in Brazil

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This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

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A memória de uma cidade está intimamente ligada aos edifícios e as intervenções urbanas que fizeram parte de sua história, principalmente no que diz respeito a espaços e estabelecimentos públicos, como o antigo Mercado Municipal de Tupã, SP que, juntamente com a igreja matriz de São Pedro, o Museu Histórico e Pedagógico Índia Vanuíre, o Solar Luiz de Souza Leão (antiga casa do fundador da cidade), a escola Bartíra e a linha férrea formam o eixo histórico da cidade. Tendo o antigo Mercado Municipal como objeto de trabalho, pretende-se propor a requalificação do local, transformando-o em um Centro de Educação e Artes com espaço para exposições permanentes e temporárias, onde a população possa interagir e participar das atividades do local. O resgate da memória delimitada pelo eixo histórico e a preservação das características dessa área também serão estudados servindo como fundamentação e ligação entre o projeto proposto e o espaço analisado

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The growing population, purchasing power and changing the profile of Brazilian consumers are the facts to justify the increase in waste production in the country. According to the National Research Sanitation made by IBGE in 2000, Brazil produced 241,614 tons of waste per day, equivalent to approximately 90 million tons per year. This growth leads researchers to consider a better way to dump this material in order to mitigate the damage to population health and the environment. For this, one of the possible actions is the search for alternative disposal technological development, a possible solution being the construction of landfills. But many cities, especially those from regions of poor or agricultural base, do not always have sufficient resources and open spaces for the construction of a landfill as required by law. Fits like a context in which it operates as an alternative technology for inter-municipal consortia landfill and public-private partnerships in order to contribute to the sustainable development of cities. The law that regulates public consortia is the Federal Law 11.107 of April 2005, as the law that regulates and makes possible the Public-Private Partnership is the Federal Law 11.079 of 2004. Consortia are entities that bring together several municipalities, with or without the State and the Union to carry out joint actions that if were borne singly, not would achieve the same results or would lose a greater volume of resources, and would demand more time. The public-private partnership consist of one or more municipalities and a private company, selected by public tender, which becomes responsible for implementation, maintenance and operation of the landfill. This practice can performed on the model of concession, in which public administration is direct or indirect user, with or without installation and ... (Complete abstract click eletronic access below)

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Pós-graduação em Psicologia - FCLAS

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Pós-graduação em Enfermagem - FMB

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Pós-graduação em Geografia - IGCE

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El Ayuntamiento de San Pablo, en la gestión de 2001 a 2004, pretendió atender a la demanda de habitación social implementando el Programa Social: “Vivir en el Centro” a través de los proyectos: “Perímetros de Rehabilitación Integrada del Habitat” (PRIH), “Alquiler Social”, “Programa de Arrendamiento Residencial” (PAR), “Bolsa Alquiler”, “Vivienda Transitoria” y “Programa de Intervención en Viviendas Hacinadas”. A través del “Programa de Arrendamiento Residencial” fueron implementados los siguientes edificios: Hotel San Pablo, Riskallah Jorge, Brigadeiro Tobias, Riachuelo, entre otros. En este contexto, el objetivo de la presente investigación es analizar el diálogo existente entre el tiempo del diseño y el tiempo del uso social de la vivienda social del edificio Riachuelo. Métodos: los diálogos entre el tiempo del diseño y el tiempo del uso social de la vivienda fueron realizados a partir de las entrevistas con los autores del proyecto de arquitectura y los residentes del edificio. Para conocer la obra construida fueron consultados los proyectos de arquitectura y se realizaron visitas técnicas al edificio. La investigación contribuye con: i) los estudios de la vivienda social de los programas públicos en centros históricos, ii) la reutilización de edificios y iii) la calidad de los diseños o proyectos de arquitectura.