Os desafios da gestão feminina no setor calçadista de Franca (SP) sob o olhar do Serviço Social

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Incidentes relacionados a medicamentos em uma instituição hospitalar: subsídios para a gestão

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Desafios e oportunidades das incubadoras de empresas para a incorporação de estratégias ambientais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estratégias para disseminação do conhecimento organizacional: o papel da arquitetura da informação

Introduction: Organizations are expending more and more, the spaces electronic / digital (Internet / intranet / extranet) as a way to efficiently manage information and knowledge in the organizational environment. The management of inputs informational and intellectual belongings ranges from the strategic level to the operational level; the results demonstrate the strength of the socialization of organizational strategies. Objective: To reflect on the role of information architecture for the development of electronic spaces / digital in organizational environments. Methodology: Analytical study supported by specialized literature, based on three aspects emphasized by Morville and Rosenfeld (2006) and applied to information architecture: context, content and user studies beyond the search and use of information Choo (2006) which also highlights three aspects: situational dimensions, cognitive needs and emotional reactions. Results: In the context of the Web environment organizations have a large number of sites for brands / products that have mostly no organizational structure or shared navigation. The results show that when a department needs to contact another department must do so in order offline. Conclusion: The information architecture has become essential for the development of management information systems that makes possible to easily find and access data and information, as well as helps in developing distinct hierarchies to structure the distribution of content, promoting developed quality and effectiveness of the management systems.

Relações entre o perfil comunicativo de crianças com síndrome de Asperger e estratégias de professores

The aim of this research was to investigate the communicative profile of children with Asperger syndrome and the communicative resources used by teachers during interaction with these students in regular education. Five children, from 5 to 8-year-old-male, with Asperger syndrome and their teachers participated in the study. Their school grade ranged from pre-school to second grade elementary school. The characterization of the sample was obtained from an Informative Form and the Scale for the Assessment of Autistic Behavior. The communicative profile of the children and the resources used by their teachers were analyzed from the recorded footage. The results have showed that the teachers prompted the communication more often than the students with Asperger Syndrome and that the resources used by them were: 1 - concrete object, 2 - gesture, 3 - writing; 4-verbalization.

Políticas de apoio a gestão da arborização urbana: uma análise do programa município verde azul

Pós-graduação em Agronomia - FEIS

Semiótica e administração: a comunicação e o relações-públicas como forma de gestão

This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career

Definição de públicos na gestão de relacionamentos de instituição privada de ensino superior

This paper aims to provide guidelines for the development of communication strategies and relationship to a Private Institution of Higher Education (PIHE), having as initial activity of this process the definition and distinction of its various stakeholders. Currently, it has become necessary due to changes the scene of higher education has been through. In general, competition is greater, the demands of customers increased, causing the university management to take new directions in order to plan the activities in the most possible professional way. The study enables the public to identify needs and preferences of each group, allowing the creation of communication strategies and more targeted and relationships more prosperous and sustainable, making them competitive advantages in the midst of this tumultuous contemporary educational context. Therefore, it was developed a study of public interest of Faculdades Integradas de Bauru - FIB - coupled with the development of a field research, exploratory and descriptive to get subsidies for a project relationship for the various stakeholders of the institution

Estratégias ambientais na indústria automobilística: um estudo de caso na Wolkswagen de São Carlos-SP

This research has as main objective show how the auto industry has been dealing with the environmental factor, more specifically during the production process and the support areas, and how the environmental management system is implemented, the operation and maintenance. Presents a number of actions related to the theme that has been taking by the automakers, as well as a case of the Volkswagen do Brasil engine plant, in São Carlos - SP

Rebranding: propostas de estratégias para a reconstrução de marca no Centro Universitário da FEI

This paper relates the concepts of brand management in the educational context of Brazilian higher education to demonstrate how can we do a reconstruction and the importance of establishing a solid relationship with the public of an organization to become loyal to your brand . The reflections in this project seek to demonstrate how PR professionals can plan the reconstruction process of a brand. To achieve the ultimate goal of the project seeks to introduce the concepts of branding, PR and stakeholders in order to highlight the new challenges that organizations face today. To illustrate the concepts aborted, the procedures suggested for the reconstruction of a brand are used in the case study of the Centro Universitário da FEI. For this, it is a diagnosis of the organization and subsequently suggested a process for strategic rebrading, as well as the association of a brand management with public relations

Ações de apoio à gestão das Unidades de Conservação e o Programa RPPN Paulistas da Fundação Florestal

A Fundação para a Conservação e a Produção Florestal do Estado de São Paulo – Fundação Florestal, órgão vinculado a secretaria do Meio Ambiente, tem por objetivo contribuir para a conservação, manejo e ampliação das florestas de proteção e produção do Estado de São Paulo. A regional de Botucatu atua na gestão de Unidades de Conservação (UC), sendo elas a APA (Área de Proteção Ambiental) Corumbataí – Botucatu - Tejupá, a APA Ibitinga e a APA Rio Batalha. APA é uma UC de uso sustentável destinada a proteger e conservar a qualidade ambiental e os sistemas naturais ali existentes. Além disso, atua também na criação de Unidades de Conservação, em especial as RPPNs (Reservas Particulares do Patrimônio Natural), que é uma categoria de UC privada, com o objetivo de conservar a diversidade biológica. O presente trabalho teve como objetivo descrever as atividades realizadas durante o período de estágio, em especial aquelas voltadas ao Programa RPPN Paulistas da Fundação Florestal. Sabendo que a RPPN representa uma importante participação da sociedade na conservação da biodiversidade e da grande dificuldade encontrada pelos proprietários na gestão de sua reserva, com o objetivo de ampliar as estratégias do Programa RPPN Paulistas, foi desenvolvido uma entrevista com os proprietários mediante um questionário, estruturado em 5 partes, sendo elas: quanto à criação da RPPN, quanto à gestão da RPPN (Plano de Proteção e Plano de Manejo), quanto às atividades desenvolvidas na reserva, quanto ao grau de satisfação, e comentários finais, críticas e sugestões. Das 62 RPPNs reconhecidas no Estado de São Paulo, 21 proprietários participaram da pesquisa. Foi identificada a importância de parcerias entre proprietários de RPPN e as universidades. A existência de pesquisas científicas é bastante positiva, tanto para a RPPN, visto que ...(Resumo completo, clicar acesso eletrônico abaixo)

O Sistema de Gestão Ambiental e sua contribuição socioambiental para a biblioteca central da UNESP, Campus Rio Claro/SP

The minimization and mitigation of environmental impacts caused by the activities of organizations is increasingly becoming a key concern due to factors such as market demand, including suppliers and consumer markets, quality standards and even marketing strategies. The implementation of an EMS - Environmental Management System - allows the organization to achieve the level of environmental performance for its determined and promotes continuous improvement over time. This system consists of a schedule of activities, so as to eliminate or minimize impacts to the environment through preventive actions. It also provides a structured approach to set and achieve goals and objectives, and to establish procedures, work instructions and control, ensuring that the implementation of the policy can become reality. The objective of this work consists in planning a system using environmental management based on the ISO 14001 - standard internationally more widespread and accepted in the requirements to establish and operate an EMS - the Central Library, UNESP, Rio Claro / SP to stimulate the quest for continuous improvement and sustainability in the educational institution. For making the diagnosis of this planning was used the PDCA methodology, suggested by the standard, as well as all requirements for compliance. The results show that the benefits that the organization will receive involve reducing expenses and cost of energy and water, and improve the organization's reputation before the whole university and other educational institutions, reaching about three thousand people on university

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Os indesejáveis: agentes públicos e a gestão da mobilidade de trecheiros e pessoas em situação de rua

Pós-graduação em Psicologia - FCLAS

Utilização dos sistemas integrados de gestão - ERP: estudo de múltiplos casos em pequenas e médias empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)