Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

A necessidade da formação da consciência ambiental na sociedade contemporânea: um estudo sobre as relações dialéticas entre o ser humano, a natureza e a cultura na obra de Ítalo Calvino

The present work has for objective to analyze the issue of training environmental awareness and its role in contemporary society. With the alarming scenario of degradation and environmental imbalance , political, social and non-governmental institutions have established the urgent need for an education that make changes in social behavior in relation to the environment. With this design is establishing environmental education, however the economic , financial and social scenario in which is inserted dismantles its effectiveness , since the transformations of modernity incited alienation, reification , individualization , indifference and consumerism . In this juncture it is noticed that environmental education needs to be analyzed by the perspective of a man in critical reflection of the capitalist structure. Given this need , it is proposed to reading Italo Calvino's work , since it approach the whole context of modern man , with his ailments , anxiety, exploitation , selfishness and destructive action of itself, others and the environment in living

Design e gênero: diretrizes metodológicas para validação do uso da linguagem visual na roupa infantil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

The horn of plenty de McQueen: uma conjunção paródica entre o design, a moda e a arte no contemporâneo

Pós-graduação em Design - FAAC

Aplicação de regulador vegetal e poda nas relações fisiológicas na produção do tomateiro

Pós-graduação em Agronomia (Horticultura) - FCA

OVO: o hibridismo no design brasileiro contemporâneo

The present study, is characterized as qualitative investigative, has as main objective to analyze the convergence between the fields of the visual arts and design. To base the analysis, it was developed a bibliographical research that raised the concept of hybrid language, the mixing of different races in Brazilian design, the relations between art and design and the Design Prize Museum of Brazilian House (MCB). As shown on the basis of this theoretical survey, it was presented the designers Luciana Martins and Gerson de Oliveira, from the company, OVO, and the objects selected for this study, that are the two products awarded from the MCB, which contain artistic characteristics and are commercialized and recognized as objects of Brazilian design. These products were analyzed and the hybrid characteristics of them were raised.

Contribuições do design gráfico para o design de superfície

Graphic Design is a profession established with advent artistic vanguards of the twentieth century. As professional activity, it works with planning and projects which involve the visual solution of communication and information problems. Then, The Surface Design is the professional practice pledged with the elaboration of projects for coatings and application in products, giving attention to the production and materials in the processes. The relation between both Design areas is connected, at first, by the two-dimensional characteristic. In Brazil, academic study about Surface Design is in evolution and some universities works with this subject. Analyzing the concepts and characteristics concerning methodologies that comprehend both Graphic Design and Surface Design becomes a current and including subject. Therefore, it is necessary the conceptual unfolding and methodological in order to establish relations and contributions involved in the field of Graphic Design and apply them in Surface Design. Thus, the present study aimed to check concepts and particular functions of Graphic Design and to establish its relations and contributions for Surface Design. The results of this study can be used as teaching support and professional practice.

Laboratório de design solidário - LABSOL: projeto de extensão em design na perspectiva da geração de trabalho e renda

Introdução: Na sociedade contemporânea costuma-se associar Design ao consumo de luxo, entretanto o design encontra-se aplicado a todos os objetos, do automóvel ao clips, todavia o Design parece estar sempre atrelado à sociedade de consumo, à indústria a serviço do capital e das relações de subordinação e expropriação a ele atrelado. Assim faz-se necessário despertar no aluno do curso de Design a possibilidade da aplicação de seu conhecimento a serviço de uma sociedade mais democrática e solidária, de não apenas produzir a serviço do capital, mas pensar de forma mais abrangente, considerando o bem comum. Objetivos: O Labsol, desde 2007, procura: Otimizar, revitalizar e qualificar a produção artesanal através dos conceitos de ecodesign, sustentabilidade e economia solidária, tendo em vista a auto sustentabilidade das comunidades produtoras. Desenvolver projetos e ações que promovam encontros entre o Design e o patrimônio cultural do artesanato. Preocupar-se com a qualificação do produto artesanal e sua inserção no mercado, tendo em vista a auto sustentabilidade das comunidades produtoras. Métodos: A formação dos integrantes do LabSol é continua e baseada em três conceitos fundamentais: sustentabilidade, economia solidária e eco design. As ações se dão a partir do convite de uma comunidade de artesãos na perspectiva da qualificação estética ou produtiva de seus trabalhos e a melhoria da geração de renda. Utiliza-se o método empírico, de caráter prático, através de estudo de caso. Em uma visita aprende-se métodos e técnicas utilizados pela comunidade, e de volta à sede, faz-se revisão bibliográfica e utiliza-se a metodologia do projeto em design para melhoria das técnicas produção, o redesenho de produtos e a geração de novos objetos de design. Construídos modelos e protótipos e avaliado seu potencial de comercialização são submetidos a aprovação da comuni-dade através de oficinas. O diferencial no trabalho do LabSol se dá na maneira que os projetos são entregues aos grupos. Entende-se todo o processo como um aprendizado de mão dupla, da troca de saberes, onde os membros do laboratório aprendem da comunidade dados de sua cultura e de seus modos de fazer, em contrapartida novos produtos são levados de volta a comunidade, entendidos como mais um dado cultural posto a disposição da comunidade podendo ou não ser por ela incorporado. Resultados: Com mais de 20 grupos atendidos, e centenas de produtos de eco design, as ações o LabSol resultam na pesquisa de eco design, materiais, técnicas, métodos e de novas tecnologias sociais, gerando um número significativo de publicações e exposições de divulgação. Tem recebido graduandos de relações públicas e engenharia de produção, a junção de saberes tem permitido um aprimoramento na qualidade de atendimento ás comunidades.

A utilização da tecnologia nas artes, design e engenharia, como ferramenta de vanguarda e sustentabilidade

Art can be understood as a process in which knowledge is used to perform certain skills. From Latin ARS, technical means and / or ability, in Greece, there was the word art, but "Tekne", which originated from the word "technical." So art and technique are present in sculptures, paintings, shoes or ships. In this sense, designers, engineers and all professionals who use technology can be called artists. Considerations must be made regarding the level of energy embedded in the material from its production until its use, even considering recycling, sustainability and life cycle of materials. This study aimed to present the use of scanning technology and 3D virtual modeling and its application in prototyping with CNC (Computed Numerical Control) as a tool in current use cutting-edge courses in arts, design and engineering and their relations with sustainability.

Moda e design: linguagens contemporâneas na construção teórica e crítica

This article aims to contribute to the process of constructing a scientific and critical theory from the interrelationship of design and fashion fields. Accordingly, are not only listed fashion and design issues in contemporaneity and tensions between these two fields, but also stated the language aspects of these two areas. We hope that the approach and the issues addressed here can contribute and collaborate on research studies, discussions and reflections that lead to the deepening of these relations in the constitution of a fashion and design theory.

Origami científico: a linguagem das dobraduras dentro do design contemporâneo

After crossing several generations and countries, broader functions are being incorporated to origami than simply making art objects: the fold initiates a series of new buildings within the design and creation. Under the new repre- sentations and performances that the art of paper folding keeps, this article aims to investigate how the origami is configured nowadays and how it behaves while contemporary language applied to projective processes of diverse natures. To better understand the actual origami, relations are used inside branch of math, conceptual and projectual. Relating theorists, artists, designers, etc., can point out the relevance of each of these areas in the configuration of cientific and projectual origami. The modularity, the collective, the conscious build, the contemporary and the inno- vation are relationships intrinsic to the praxis projectual that shape a landscape adjacent and subordinate to the main structure governing. It bets on the essence of origami as a tangible functionality for creative thinking.

O design inserido no vestuário infantil: um estudo sobre as roupas com conceitos lúdicos de aprendizagem

Among the current trends for children’s clothing is clothing that may contribute to the development and children’s learning through interaction with their clothes. For child interaction / clothes from occurring, this dress is appropriate the knowledge of design, which assist in its construction. Thus, this study seeks to investigate design principles that can be adopted for production of clothing that can assist in the development of children, showing how notions of education can be incorporated into costumes, studying the relationships and interactions between design, fashion and education. The study addresses this garment from the perspective of design, so as to provide insights that could contribute to the creation of the pieces. To that end, we developed a theoretical framework that sought to show the infant universe, communication, clothing and design. According to the methodological procedures for the work, there was a case study in ten private schools in Bauru-sp in order to obtain data on experiences with children about their preferences, attitudes and ways of reasoning child’s world.

Diálogo entre o design de superfície e o design de moda: o caso das padronagens

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Joia contemporânea: relações entre o adorno e o corpo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Programação no ensino de matemática utilizando Processing 2: Um estudo das relações formalizadas por alunos do ensino fundamental com baixo rendimento em matemática

Pós-graduação em Educação para a Ciência - FC