133 resultados para Comunicação de ciência


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Pós-graduação em Ciência da Informação - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Ciência da Computação - IBILCE

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Ciência da Informação - FFC

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Introduction: Innovation and its processes, especially in the field of technology, are a focus of Information Science as a science of Human, as they determine the establishment of new habits, relevant socio-cultural indicators to understanding the history of cultures. Objective: This article reflects on the problematic: whether and how Information and Communication Technologies have impacted the lives of digital natives, whether the average individual is prepared to conscientiously experience the technological environment, how the current system can prepare future generations of professionals, and how the adults who grew up in the twentieth century, in an analogue society can prepare young people for a twenty-first century digital reality, widely different from theirs. Methodology: This paper was based on Literature Review. Results: As the sophistication of technology advances, society has to continually review the way it appropriates information to adjust to these changes. Conclusions: As for relevance of the methodologies that lead to innovative disruptive actions in hybrid realities such as the Brazilian one, with niches of poverty and prosperity, it is believed that it is in poor countries or countries with significant social differences such as Brazil where the need for a change of socio technocultural paradigm and innovative action urge to take place.

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In the organizational context culture and communication are fundamental to the processes of appropriation, sharing, generation and use of knowledge. However, in organizations, it is evident that there is little awareness about the influence of information culture and informational communication in the scope of knowledge management. In this perspective and considering the theoretical context, we analyze the influence of culture and communication in the construction of knowledge in an organizational context. This study presents a qualitative research covering national literature focusing theoretical literature published about this thematic. Analyzing this literature we have verified that without an appropriate information culture and an appropriate information communication favoring the organizational processes, hardly the managers would reach the purpose of stimulating knowledge creation within the organization's environment. In conclusion we consider that culture and communication are the foundations for the effectiveness of activities that occur within the context of knowledge management.

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Universities produce large volume of scientific knowledge; however, much of this knowledge is not properly systematic and socialized, causing losses to the development of Science and society. Therefore, there is the need to apply methods, techniques and tools that facilitate the systematization and sharing the knowledge generated in this context. In this perspective, a study aimed at developing a model of the knowledge management representing the specific area of Information Science (IS) of the Sao Paulo State University [Universidade Estadual Paulista (UNESP)]. For this, a qualitative study was developed, descriptive and exploratory, consisting in five steps: started with the theoretical foundation about the thematic, defined the appropriate methodology, comprising characterization of the area of CI Unesp; collecting and analysis of information about the generation, socialization, ownership and communication of scientific knowledge in this environment. As a result of the study, it was possible to develop a model of scientific knowledge management. This model represents the elements involved in the dynamics of scientific knowledge, serving as a starting point for the planning and execution of future actions for the management of scientific knowledge. The study also presents an initial diagnosis on the state of art of scientific knowledge in the academic community of CI from Unesp.

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The aim of the present research is to analyse Ancib’s scientific production in the workgroup GT7 named Production and Communication of Information in ST&I, between the years of 2003 and 2009, through bibliometric indicators, from which it is possible to indicate what is more important or significant within a scientific field or context, so as to therefore analyse trends, existing relations or processes. The bibliometric studies are an approach method for the analysis of science behaviour in a given field. More specifically, by means of production and connection indicators, it aims at revealing and portraying the most productive authors, the kind of authorship present in this group, the most recurrent themes, most productive institutions, and the collaborative network determined by the institutional coauthorships and their indicators, so as to map and visualize the main researchers and institutions of the present GT, within the period of time in question. The research procedure derived from studying the 94 research project results presented in the period, where the paper reference, summary and corresponding key words can be found. Analysis concerning the most productive authors, most recurrent themes, kinds of authorship and most productive institutions have been carried out from the variables under review. The collaborative network between the institutions was built using the Pajek software, and, with the help of the Ucinet software, indicators of degree centrality, betweeness centrality, and closeness centrality have been reached, besides the calculation of density. The results point to 11 researchers and 9 institutions as the most productive ones. The collaborative institutional network was shown to be fragile, presenting low density, and in general the participating institutions have presented low centrality indexes. As a conclusion, it has been observed that the themes focus, in general, on bibliometric analysis and their indicators, using regional and national data as their universe.

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This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career

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This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter