Vivencie a Pandora: proposta de jogo de realidade alternada para Nova Éden, A Série

Theoretical work that studies the alternate reality game, as well as their use for promotional purposes, to explore the convergence of media and encourage the participant to change between them. To do this analysis is plotted an overview of the concepts of transmedia storytelling and transmedia marketing to analyze a proposed game - Vivencie a Pandora - to promote a TV series - Nova Éden

Quintais urbanos

Neste projeto criou-se pequenos espaços localizados na região central de Bauru [Calçadão na Rua Batista de Carvalho], propondo um design estruturado nas condições ambientais, morfológicas e valorizando edificações históricas. Pretendeu-se introduzir uma linguagem formal diversificada. Esta proposta de renovação urbana da área implica em uma reestruturação urbana de maior amplitude, sendo apenas um item dos vários necessários para a transformação da área. O sistema de mudanças envolve a inclusão de habitação nos prédios ociosos e/ou degradados através de políticas públicas. Para a proposição, foram selecionados - para a demolição - lotes desprovidos de valor histórico-arquitetônico e de menor valor comercial (geralmente de um pavimento). Pretendeu-se transformá-los em quintais para a nova população residente e para os citadinos que usufruem a área no seu cotidiano. Os materiais e métodos usados para a elaboração do projeto foram: fotografias, fotos aéreas, teses de graduação e mestrado, fotos de satélites, imagens antigas, bem como o levantamento “in loco”. Assim, o corredor comercial em questão será (re)1qualificado a partir da implantação do projeto com destaque ao tratamento paisagístico, voltado à integração da área, a criação de uma unidade paisagística e a imagem da região em questão

Detecção de marcadores de resistência a múltiplas drogas na pele de cães com infecção natural por Leishmania (Leishmania) infantum chagasi (Cunha e Chagas, 1937) Shaw, 2002, submetidos a diferentes protocolos de tratamento

Pós-graduação em Medicina Veterinária - FCAV

Rememorando vidas: lembranças de velhos trabalhadores

Pós-graduação em Serviço Social - FCHS

Detecção e restauração de áreas sombreadas em imagens digitais de alta resolução espacial

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Novel markers of inflammatory response and hepatic dysfunction in canine leishmaniasis

Dogs are the main host of Leishmania infantum, and the clinical presentation may range from asymptomatic to systemic manifestations. The immune mechanisms in infected, but clinically healthy dogs, prevails Th1 response mediated by cytokines. In this sense, adenosine deaminase (ADA) and butyrylcholinesterase (BChE) are considered as key enzymes in several physiological processes, including the modulation of inflammatory process. Considering the variable immune response against Leishmania and the known participation of ADA and BChE, the aim of this study was to assess the relation between these two enzymes with the inflammatory response as well as hepatic function in dogs naturally infected with L. infantum. For this purpose, the activity of ADA and BChE was assessed in sera of 24 dogs naturally infected with L. infantum, plus 17 healthy dogs. The naturally infected dogs had clinical signs compatible with leishmaniasis and sera activities of ADA (P<0.01) and BChE (P<0.05) decreased, when compared to the healthy group. The reduction of ADA activity probably represented an effect on inflammatory response, especially due to the decreased hydrolysis of extracellular adenosine, might in order to protect against tissue damage and, also, setting a down-regulation on pro-inflammatory cytokines. BChE enzyme had no effect on modulating the immune response in leishmaniasis, but it decreased, a fact may related to deficiency of synthesis in the liver. Therefore, ADA and BChE activities reduced probably in order to protect against extra tissue damage and due failure in synthesis, respectively.

Análise da percepção de desconforto em diferentes regiões dos pés

The comfort is is an important feature for acquiring shoes. Matching this product to the characteristics of their customers is one of the requirements for a comfortable shoe. In this study, there were evaluated the discomfort perception in different parts of the feet by obese and nonobese volunteers.

Marcas e lugares: um estudo sobre marcas turísticas no Rio de Janeiro

This paper, through a literature review, demonstrates the importance of the use of brands by men, initially as a form of expression and communication. History has shown that the visual language and the use of images in the form of the brands, proved a very efficient and direct interpretation, with accuracy to what it represents, setting the brand as a financially valued member. The paper deals with analysis of the Spanish example that argues the way that touristic points has been used to represent places in the whole world; then, at the same time, it measures the case of the Brazilian city of Rio de Janeiro where brands are created for special events and there is not a representative tourist brand to this town; But when analyzing the places in the city, symbols like The Copacabana Promenade has a strong presence in the collective imagination, that's the reason why it has been used as an element of strong local identity and in the Industrial Design.